I’m Christof Josef Scherer, a German-born brand designer and visual identity expert based in Rome. I’ve built my career across Germany, England, and Italy, developing capabilities in brand design, brand management, brand architecture, information design, environmental design, and wayfinding. My work blends strategic thinking with crafted visual systems to help organizations communicate clear, cohesive identities across multiple touchpoints. Since 2026 I’ve operated as an independent design consultant, drawing on more than two decades leading Inarea Roma and collaborating with national and international clients to craft cohesive identities and brand systems. I speak German, English, and Italian, and I’ve guided projects for a wide range of sectors, helping brands evolve with clarity and impact.…

Christof Josef Scherer

I’m Christof Josef Scherer, a German-born brand designer and visual identity expert based in Rome. I’ve built my career across Germany, England, and Italy, developing capabilities in brand design, brand management, brand architecture, information design, environmental design, and wayfinding. My work blends strategic thinking with crafted visual systems to help organizations communicate clear, cohesive identities across multiple touchpoints. Since 2026 I’ve operated as an independent design consultant, drawing on more than two decades leading Inarea Roma and collaborating with national and international clients to craft cohesive identities and brand systems. I speak German, English, and Italian, and I’ve guided projects for a wide range of sectors, helping brands evolve with clarity and impact.…

Available to hire

I’m Christof Josef Scherer, a German-born brand designer and visual identity expert based in Rome. I’ve built my career across Germany, England, and Italy, developing capabilities in brand design, brand management, brand architecture, information design, environmental design, and wayfinding. My work blends strategic thinking with crafted visual systems to help organizations communicate clear, cohesive identities across multiple touchpoints.

Since 2026 I’ve operated as an independent design consultant, drawing on more than two decades leading Inarea Roma and collaborating with national and international clients to craft cohesive identities and brand systems. I speak German, English, and Italian, and I’ve guided projects for a wide range of sectors, helping brands evolve with clarity and impact.

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Language

English
Fluent
German
Fluent
Italian
Fluent
French
Intermediate

Work Experience

Founder / Creative Director at Design Planet
January 1, 2010 - Present
Founded Design Planet focusing on brand experience design and communication design projects by creating a coherent brand vision in a multi-disciplinary corporate environment. Responsibilities included leading creative process, concept development from pencil sketches to client presentations, and overseeing production to the highest creative standard.
Partner / Creative Director at Inarea
January 1, 2006 - December 31, 2025
Leading creative process, developing innovative design concepts ensuring brand consistency and positive customer experience across all media; overseeing creative direction and production processes to the highest creative standard; meeting strict deadlines and adapting quickly to changing priorities; leading a multidisciplinary team; building strong relationships with clients.
Guest Lecturer at University of Rome "La Sapienza"
January 1, 2006 - January 1, 2007
Guest Lecturer at the Facoltà di Scienze della Comunicazione, sharing insights on design and branding.
Creative Head of Identity at Dragon Rouge
January 1, 2000 - January 1, 2006
Creative Head of Identity; oversaw identity design for major clients including National Express, Home Office, Central Office of Information, London Stock Exchange, Whitbread and Universal Music.
Design Director at Brand Union
January 1, 1997 - January 1, 2000
Design Director; Clients included AXA France, BASF, Ford Europe, Credito Italiano, Merrill Lynch, JobCentre, Seven, Thomas Cook and Safeway.
Conceptual Designer at Henrion Ludlow Schmidt
January 1, 1992 - January 1, 1997
Conceptual Designer; Clients included Deutsche Bank, Krups, Nordstern Insurance Group and AEG ElectroCom.
Independent Design Consultant at Self-employed
January 1, 2026 - Present
Provide strategic brand design, identity development, and design management services to national and international clients as an independent consultant.
Creative Director at Inarea Strategic Design
January 1, 2006 - December 31, 2025
Led design direction and project management for diverse clients; oversaw brand identity programs and design strategies across multiple markets.
Creative Director at Enterprise IG (Brand Union)
January 1, 2005 - December 31, 2006
Directed identity design projects for major clients; collaborated with cross-disciplinary teams to build cohesive brand systems.
Creative Consultant at Landor
January 1, 1997 - December 31, 2000
Provided brand strategy and identity guidance for high-profile clients; contributed to multi-market branding programs.
Senior Designer at Henrion, Ludlow & Schmidt
January 1, 1992 - December 31, 1997
Worked on conceptual and visual identity projects; supported senior designers and led parts of design development.
Designer at Flaskamp
January 1, 1988 - December 31, 1992
Early career in graphic design; contributed to client communications and visual concepts in a Berlin-based studio.
Designer at Communication Consulting
January 1, 1986 - December 31, 1988
Early career in graphic design and branding, based in Berlin; contributed to brand and visual identity projects for diverse clients.
Designer at Dragon Rouge
January 1, 1992 - December 31, 1997
Brand identity design for a range of clients, contributing to multidisciplinary branding projects.
Senior Designer at Henrion, Ludlow & Schmidt
January 1, 1997 - December 31, 2000
Senior designer working on high-profile branding assignments for major financial and corporate clients.
Creative Consultant at Landor
January 1, 2000 - December 31, 2005
Creative consulting for national and international clients; contributed to brand systems and identity work.
Creative Head of Identity at Dragon Rouge
January 1, 2005 - December 31, 2006
Led identity design at Dragon Rouge for high-profile clients, shaping brand storytelling and visual systems.
Design Director at Inarea Roma
January 1, 2006 - December 31, 2025
Responsible for project and design management of national and international clients; leadership across branding and design disciplines.
Independent Design Consultant at Inarea Strategic Design, Rome
January 1, 2026 - Present
Independent design consultant providing brand strategy, identity development, and design leadership for diverse clients.

Education

Visual Communication degree at Universität der Künste, Berlin
January 1, 1983 - December 31, 1987
Dipl.-Designer / Bachelor of Arts (BA) at Berufskolleg für Angewandte Grafik, Stuttgart
January 1, 1981 - December 31, 1983
Dipl.-Designer / Bachelor of Arts (BA) at Universität der Künste, Berlin, Germany
January 1, 1992 - January 1, 1997
Professional Qualification in Graphic Design at Berufskolleg für Angewandte Grafik, Stuttgart, Germany
January 1, 1986 - January 1, 1988
Dipl.-Designer / Bachelor of Arts (BA) at Universität der Künste, Berlin
January 1, 1983 - January 1, 1987
Professional Qualification in Graphic Design at Berufskolleg für Angewandte Grafik, Stuttgart, Germany
January 1, 1981 - January 1, 1983

Qualifications

Dipl.-Designer / Bachelor of Arts (BA)
January 1, 1983 - January 1, 1987
Professional Qualification in Graphic Design
January 1, 1981 - January 1, 1983
Professional Qualification in Graphic Design
January 1, 1986 - January 1, 1988
Professional Qualification in Graphic Design
January 1, 1981 - January 1, 1983
Dipl.-Designer / Bachelor of Arts (BA)
January 1, 1983 - January 1, 1987

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Energy & Utilities, Telecommunications, Manufacturing, Travel & Hospitality, Financial Services, Government, Education, Other, Transportation & Logistics
    paper TINEXTA / Think Next, thinking together

    Tinexta is an industrial group providing integrated solutions for the digital transformation and growth of small and medium-sized enterprises, corporations, and institutions.
    Headquartered in Italy and operating across 11 countries in Europe and Latin America, Tinexta employs over 3,000 people and is active in the key sectors of Digital Trust, Cybersecurity, and Business Innovation.
    Transformation, innovation, and growth are the core values that have shaped Tinexta’s journey, bringing all the Group’s companies together under a single, unified brand.
    The new logotype was designed using a custom typeface and is defined by distinctive ten-degree slanted cuts.
    These subtle yet dynamic details give the lettering a clear and immediate visual identity, evoking the Group’s mission: to guide its stakeholders toward the future of digital transformation.