As founder and Creative Director of a sustainable women’s wear brand launched in 2021, I lead the creative direction from concept to production, shaping seasonal visions, color palettes, material choices, and garment construction. I translate trends into market-ready product stories and collaborate across design, marketing, retail, and wholesale to deliver cohesive, responsible collections.
I focus on end-use, sustainability standards, and on-time delivery, driving fabric development and construction while balancing aesthetics with commercial performance. My work integrates research into clear design direction and a strong, story-led collection narrative.
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