Ružica Račić Mršo
I am Ružica Račić Mršo, a results-driven leader with over 20 years of experience in multinational FMCG companies across the Adriatic region.
About
I am Ružica Račić Mršo, a results-driven leader with over 20 years of experience in multinational FMCG companies across the Adriatic region. I have a proven track record of optimizing regional P&L, driving multi-country business development, and delivering double-digit sales volume and market share gains with high-performing teams. I pride myself on data-driven decision making, collaborative leadership, and building capable marketing teams that sustain growth.
Throughout my career, I have led strategic initiatives, integrated cross-market teams, and delivered profitable growth while navigating complex markets. I have earned recognition for sustainable growth and strong brand performance, and I am passionate about leveraging analytics, consumer insights, and stakeholder collaboration to drive continued success.
- 22 years' experience
- Joined January 2026
Languages
- EnglishFluent
- FrenchFluent
- ItalianIntermediate
Industry experience
- Consumer Goods
- Manufacturing
- Retail
- Professional Services
Work experience· 8 roles
Leading strategic development initiatives reporting directly to the CEO.
Member of Management Team with full P&L responsibility; contributed to strategic direction and people development; drove profitable growth (turnover +26% and market share +290 bps in 2022–2024). Received 2024 global Heineken consumer preference quality award; integrated Bosnia & Herzegovina marketing team with Croatian business for continued success.
Member of Adria Coca-Cola system Leadership team responsible for BU P&L; preserved double-digit EBIT (11% vs 10.8% 2020 vs 2019) through rapid channel rebalancing, portfolio optimization, and strong RGM programs; partner for strategic planning across Central/Eastern Europe (CEE).
Education
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