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Hi, I’m Aimée Betancourt—a global brand leadership professional with 15+ years of driving growth, transformation and creative excellence for some of the world’s leading agencies and brands. I blend commercial rigor with creative ambition to build high-performing teams and deliver award-winning creative work. I’m trusted by C-suite leaders for strategic partnership, operational leadership, and sustainable business growth. I specialize in go-to-market strategy, cross-border brand programs, and multidisciplinary team leadership that accelerates impact across continents.…Hi, I’m Aimée Betancourt—a global brand leadership professional with 15+ years of driving growth, transformation and creative excellence for some of the world’s leading agencies and brands. I blend commercial rigor with creative ambition to build high-performing teams and deliver award-winning creative work. I’m trusted by C-suite leaders for strategic partnership, operational leadership, and sustainable business growth. I specialize in go-to-market strategy, cross-border brand programs, and multidisciplinary team leadership that accelerates impact across continents.

Aimée Betancourt

Brand Strategist, Marketing Strategist, Project Manager, +7

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Hi, I’m Aimée Betancourt—a global brand leadership professional with 15+ years of driving growth, transformation and creative excellence for some of the world’s leading agencies and brands. I blend commercial rigor with creative ambition to build high-performing teams and deliver award-winning creative work. I’m trusted by C-suite leaders for strategic partnership, operational leadership, and sustainable business growth. I specialize in go-to-market strategy, cross-border brand programs, and multidisciplinary team leadership that accelerates impact across continents.…Hi, I’m Aimée Betancourt—a global brand leadership professional with 15+ years of driving growth, transformation and creative excellence for some of the world’s leading agencies and brands. I blend commercial rigor with creative ambition to build high-performing teams and deliver award-winning creative work. I’m trusted by C-suite leaders for strategic partnership, operational leadership, and sustainable business growth. I specialize in go-to-market strategy, cross-border brand programs, and multidisciplinary team leadership that accelerates impact across continents.

Available to hire

Hi, I’m Aimée Betancourt—a global brand leadership professional with 15+ years of driving growth, transformation and creative excellence for some of the world’s leading agencies and brands. I blend commercial rigor with creative ambition to build high-performing teams and deliver award-winning creative work.

I’m trusted by C-suite leaders for strategic partnership, operational leadership, and sustainable business growth. I specialize in go-to-market strategy, cross-border brand programs, and multidisciplinary team leadership that accelerates impact across continents.

Language

English

Fluent

French

Fluent

Spanish; Castilian

Fluent

Portuguese

Fluent

Work Experience

Nike Business Lead at We Are Pi

January 1, 2023 - January 1, 2025

Leading Nike business growth and transformation for a global brand leadership partnership, driving go-to-market planning and stakeholder alignment across markets.

Brand Consultant at Coppel

January 1, 2022 - January 1, 2023

Providing strategic brand direction and marketing guidance for a major Mexico-based retailer (remote).

Global Marketing Lead at Miele

January 1, 2021 - January 1, 2023

Led global marketing efforts across Gütersloh and Amsterdam, coordinating cross-market campaigns and partnerships (remote).

Head of New Business at Wieden+Kennedy

January 1, 2019 - January 1, 2020

Led agency new business strategy and pitches, driving growth and client opportunities across regions.

Global Account Director at Ogilvy & Mather

January 1, 2015 - January 1, 2016

Managed global accounts with cross-functional teams, delivering integrated campaigns and client value across markets.

Global Account Director at DDB

January 1, 2011 - January 1, 2015

Directed global account strategies and campaigns, building strong client partner relationships and award-winning work.

Senior Account Director at Wieden+Kennedy

January 1, 2017 - January 1, 2019

Led global accounts and campaigns for Meta, Uber, KFC, Zalando, Mondelez, and AB InBev; delivered multi-market campaigns and built client relationships across regions.

Senior Account Director at BETC

January 1, 2016 - January 1, 2017

Directed APAC market share growth for Danone Baby Nutrition’s global brand portfolio; led cross-market initiatives and stakeholder collaboration to drive growth.

Global ATL Campaigns Lead at DDB

January 1, 2011 - January 1, 2015

Global ATL campaigns for Volkswagen, Jaeger-LeCoultre, Accor Hotels, L’Occitane, Lipton.