I am a marketing and communications professional with hands-on experience in planning and executing paid social campaigns, building audiences, and producing engaging content across websites and social channels. I thrive in collaborative, cross-functional teams and enjoy turning data into creative, measurable results. I’m motivated by optimizing campaigns and user experiences to drive growth and brand value.

Aruzhan Bektibaeva

I am a marketing and communications professional with hands-on experience in planning and executing paid social campaigns, building audiences, and producing engaging content across websites and social channels. I thrive in collaborative, cross-functional teams and enjoy turning data into creative, measurable results. I’m motivated by optimizing campaigns and user experiences to drive growth and brand value.

Available to hire

I am a marketing and communications professional with hands-on experience in planning and executing paid social campaigns, building audiences, and producing engaging content across websites and social channels. I thrive in collaborative, cross-functional teams and enjoy turning data into creative, measurable results. I’m motivated by optimizing campaigns and user experiences to drive growth and brand value.

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Work Experience

Paid Social Media Specialist at Neon Performance
April 1, 2024 - June 1, 2025
Plan, launch and manage end-to-end paid social campaigns; build audiences, test and optimize new audiences and ad creatives; monitor performance and adjust budgets, bids and placements; run structured experiments; provide clear insights and action points; coordinate with cross-functional teams and partners; manage CMS tools (Webflow, WordPress) and platforms; produce reports.
Content Marketing Specialist (Freelance) at Freelance
October 1, 2023 - March 1, 2024
Oct 2023 – Mar 2024: Created and managed high-quality engaging content (posts, educational pieces, success stories, case studies, social media content); edited website and social channels; managed content calendar; collaborated with cross-functional teams; used analytics to monitor performance.
Media Marketing Manager at Green Tech
July 1, 2025 - Present
Lead end-to-end campaign planning and execution for integrated B2B marketing initiatives, driving brand awareness; owned the content calendar and coordinated content production across website, blog, and social media; acted as editor-in-chief for website and social media channels; monitored and analyzed campaign performance using analytics tools; collaborated with sales, product and external partners.

Education

Master of Marketing Communications at University of Finance and Administration
April 1, 2024 - June 1, 2025
Bachelor of Finance & Management at Maqsut Narikbayev University
January 11, 2030 - January 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services