Aruzhan Bektibaeva
I am a marketing and communications professional with hands-on experience in planning and executing paid social campaigns, building audiences, and producing engaging content across websites and social channels.
About
I am a marketing and communications professional with hands-on experience in planning and executing paid social campaigns, building audiences, and producing engaging content across websites and social channels. I thrive in collaborative, cross-functional teams and enjoy turning data into creative, measurable results. I’m motivated by optimizing campaigns and user experiences to drive growth and brand value.
- 2 years' experience
- Joined January 2026
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience
Lead end-to-end campaign planning and execution for integrated B2B marketing initiatives, driving brand awareness; owned the content calendar and coordinated content production across website, blog, and social media; acted as editor-in-chief for website and social media channels; monitored and analyzed campaign performance using analytics tools; collaborated with sales, product and external partners.
Plan, launch and manage end-to-end paid social campaigns; build audiences, test and optimize new audiences and ad creatives; monitor performance and adjust budgets, bids and placements; run structured experiments; provide clear insights and action points; coordinate with cross-functional teams and partners; manage CMS tools (Webflow, WordPress) and platforms; produce reports.
Oct 2023 – Mar 2024: Created and managed high-quality engaging content (posts, educational pieces, success stories, case studies, social media content); edited website and social channels; managed content calendar; collaborated with cross-functional teams; used analytics to monitor performance.
Education
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