Hi, I’m a CRO-focused Front End Developer who blends frontend engineering, behavioural science, and analytics to drive conversion improvements for large-scale client websites. I design and run A/B tests across leading experimentation platforms, QA rigorously, and present post-experiment insights in actionable decks. I enjoy collaborating with design teams to rapidly prototype CRO concepts in Figma and translate user research into testable hypotheses that deliver measurable impact. I actively use AI-assisted workflows to speed up experimentation delivery, insight generation, and problem solving, and I embrace AI tools to troubleshoot code, generate content, and optimize internal CRO processes. My collaboration style is user-centered and data-driven, always aiming to bridge design, code, and psychology to improve the user journey and business outcomes.…

Andreea Maria Bobariu

Hi, I’m a CRO-focused Front End Developer who blends frontend engineering, behavioural science, and analytics to drive conversion improvements for large-scale client websites. I design and run A/B tests across leading experimentation platforms, QA rigorously, and present post-experiment insights in actionable decks. I enjoy collaborating with design teams to rapidly prototype CRO concepts in Figma and translate user research into testable hypotheses that deliver measurable impact. I actively use AI-assisted workflows to speed up experimentation delivery, insight generation, and problem solving, and I embrace AI tools to troubleshoot code, generate content, and optimize internal CRO processes. My collaboration style is user-centered and data-driven, always aiming to bridge design, code, and psychology to improve the user journey and business outcomes.…

Available to hire

Hi, I’m a CRO-focused Front End Developer who blends frontend engineering, behavioural science, and analytics to drive conversion improvements for large-scale client websites. I design and run A/B tests across leading experimentation platforms, QA rigorously, and present post-experiment insights in actionable decks. I enjoy collaborating with design teams to rapidly prototype CRO concepts in Figma and translate user research into testable hypotheses that deliver measurable impact.

I actively use AI-assisted workflows to speed up experimentation delivery, insight generation, and problem solving, and I embrace AI tools to troubleshoot code, generate content, and optimize internal CRO processes. My collaboration style is user-centered and data-driven, always aiming to bridge design, code, and psychology to improve the user journey and business outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Front End Developer at Merkle EMEA, Dentsu
June 25, 2022 - Present
Implemented A/B tests across Adobe Target, AB Tasty, and VWO; analyzed user behavior to improve conversion rates. Collaborated with design teams in Figma to prototype CRO concepts for clients, bridging design, code, and experimentation. Performed QA before deployments and developed post-experiment analyses (PEAs), combining quantitative data with behavioural science to deliver actionable insights. Explored AI-assisted prompts to optimize workflows and align UX with user psychology. Daily use of AI tools (GitHub Copilot, ChatGPT) to speed up development and troubleshooting. Evaluated, edited, and generated AI-assisted content as part of CRO and front-end workflows.
Junior Front End Developer at Welfound Limited
January 15, 2022 - March 15, 2022
Refactored client-side code, refined UI, and optimized mobile experiences using Material UI. Extensively used Git for version control and regularly pushed updates to GitHub.
Web designer and production – volunteer at UCL Multimedia Anthropology Lab
August 1, 2021 - December 1, 2021
Developed modern JavaScript-based UI for the lab website; created an interactive map illustrating gender-based violence incidents in Guarani and Kaiowá communities; collaborated with designers and the performance team on website updates.
Junior Front End Developer at BITBEE LIMITED
March 1, 2021 - July 1, 2021
Designed and built user-friendly websites, including an optimized checkout page that increased clicks by 20%; created an interactive, high-traffic site that contributed to a 50% increase in company sales.
Research Assistant & Consular Officer, Consular Department of the Embassy - Fulltime at Ministry of Foreign Affairs, Embassy and Consulate, London, UK
October 1, 2017 - June 20, 2022
Led the Emergency Travel Documents department, processing applications and issuing documents while cross-referencing government databases to mitigate identity fraud and human trafficking. Advised citizens in welfare, deportation, repatriation and crisis scenarios, coordinating with national and international authorities including INTERPOL. Maintained and optimized the consular website, enhancing user experience across pages and features.

Education

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Qualifications

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Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Government