Hi, I’m a CRO-focused Front End Developer who blends frontend engineering, behavioural science, and analytics to drive conversion improvements for large-scale client websites. I design and run A/B tests across leading experimentation platforms, QA rigorously, and present post-experiment insights in actionable decks. I enjoy collaborating with design teams to rapidly prototype CRO concepts in Figma and translate user research into testable hypotheses that deliver measurable impact.
I actively use AI-assisted workflows to speed up experimentation delivery, insight generation, and problem solving, and I embrace AI tools to troubleshoot code, generate content, and optimize internal CRO processes. My collaboration style is user-centered and data-driven, always aiming to bridge design, code, and psychology to improve the user journey and business outcomes.
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