Senior Stylist and Fashion Designer with over 10 years of experience working across fashion image, brand identity, and collection development. I specialize in styling for photo and video, visual concept creation, and translating brand values into coherent and impactful visual narratives. My work combines creative direction, strong aesthetic sensibility, and strategic thinking, supporting brands, creatives, and businesses in campaigns, editorials, e-commerce, and digital content. I have experience developing mood boards, line-ups, and style guides, as well as collaborating closely with multidisciplinary teams to ensure consistency, clarity, and commercial relevance. With a background in Fashion Design, Brand Strategy, Image & Behavior, and Psychology, I bring a holistic approach to styling and brand image, connecting product, identity, and audience in a meaningful way. I am available for freelance projects, remote collaborations, and short-term assignments.

Paula Possato

Senior Stylist and Fashion Designer with over 10 years of experience working across fashion image, brand identity, and collection development. I specialize in styling for photo and video, visual concept creation, and translating brand values into coherent and impactful visual narratives. My work combines creative direction, strong aesthetic sensibility, and strategic thinking, supporting brands, creatives, and businesses in campaigns, editorials, e-commerce, and digital content. I have experience developing mood boards, line-ups, and style guides, as well as collaborating closely with multidisciplinary teams to ensure consistency, clarity, and commercial relevance. With a background in Fashion Design, Brand Strategy, Image & Behavior, and Psychology, I bring a holistic approach to styling and brand image, connecting product, identity, and audience in a meaningful way. I am available for freelance projects, remote collaborations, and short-term assignments.

Available to hire

Senior Stylist and Fashion Designer with over 10 years of experience working across fashion image, brand identity, and collection development. I specialize in styling for photo and video, visual concept creation, and translating brand values into coherent and impactful visual narratives.

My work combines creative direction, strong aesthetic sensibility, and strategic thinking, supporting brands, creatives, and businesses in campaigns, editorials, e-commerce, and digital content. I have experience developing mood boards, line-ups, and style guides, as well as collaborating closely with multidisciplinary teams to ensure consistency, clarity, and commercial relevance.

With a background in Fashion Design, Brand Strategy, Image & Behavior, and Psychology, I bring a holistic approach to styling and brand image, connecting product, identity, and audience in a meaningful way. I am available for freelance projects, remote collaborations, and short-term assignments.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Senior Stylist / Fashion Designer at Paula Possato - Self-employed
January 1, 2010 - December 31, 2024
Desenvolvimento de coleções completas, desde a pesquisa até a apresentação final; criação de conceitos visuais e identidade de marca; styling de peças para fotos e vídeos; planejamento de looks; organização de line-ups; coordenação de provas e fittings; seleção de materiais e fornecedores; gestão visual da marca e produção de conteúdos visuais.

Education

Licenciatura em Design de Moda at Centro Universitário Belas Artes de São Paulo
January 1, 2005 - December 31, 2009
Especialização em Fashion Brand at IED – Instituto Europeu de Design, São Paulo
January 1, 2025 - January 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services