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I'm Kristof Meert, a multi-disciplinary designer and problem solver with over 15 years of experience optimizing user interfaces and over 8 years delivering user-centric solutions through innovative design. I focus on understanding user needs, business goals, and smart design thinking to create experiences that are intuitive, engaging, and effective. I collaborate with product owners, developers, and service stakeholders in agile environments to translate complex requirements into clear UX flows and accessible interfaces across industries from telecoms to insurance and industrial automation.…I'm Kristof Meert, a multi-disciplinary designer and problem solver with over 15 years of experience optimizing user interfaces and over 8 years delivering user-centric solutions through innovative design. I focus on understanding user needs, business goals, and smart design thinking to create experiences that are intuitive, engaging, and effective. I collaborate with product owners, developers, and service stakeholders in agile environments to translate complex requirements into clear UX flows and accessible interfaces across industries from telecoms to insurance and industrial automation.

Kristof Meert

UI Designer, UX Designer, Product Designer, +3

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I'm Kristof Meert, a multi-disciplinary designer and problem solver with over 15 years of experience optimizing user interfaces and over 8 years delivering user-centric solutions through innovative design. I focus on understanding user needs, business goals, and smart design thinking to create experiences that are intuitive, engaging, and effective. I collaborate with product owners, developers, and service stakeholders in agile environments to translate complex requirements into clear UX flows and accessible interfaces across industries from telecoms to insurance and industrial automation.…I'm Kristof Meert, a multi-disciplinary designer and problem solver with over 15 years of experience optimizing user interfaces and over 8 years delivering user-centric solutions through innovative design. I focus on understanding user needs, business goals, and smart design thinking to create experiences that are intuitive, engaging, and effective. I collaborate with product owners, developers, and service stakeholders in agile environments to translate complex requirements into clear UX flows and accessible interfaces across industries from telecoms to insurance and industrial automation.

Available to hire

I’m Kristof Meert, a multi-disciplinary designer and problem solver with over 15 years of experience optimizing user interfaces and over 8 years delivering user-centric solutions through innovative design. I focus on understanding user needs, business goals, and smart design thinking to create experiences that are intuitive, engaging, and effective.

I collaborate with product owners, developers, and service stakeholders in agile environments to translate complex requirements into clear UX flows and accessible interfaces across industries from telecoms to insurance and industrial automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Dutch

Fluent

English

Advanced

French

Intermediate

Work Experience

UI/UX Designer at Liantis

July 1, 2025 - December 1, 2025

Contributed to several digital projects across Liantis, covering UX and UI design. Analyzed requirements, participated in stakeholder meetings, and translated needs into user-focused solutions. Created new pages and features; reviewed existing pages and advised on usability and accessibility improvements. Acted as an ambassador for consistency and quality, aligned with business goals. Agile E2E project focusing on onboarding and initiation flows.

UI/UX Designer at Dematic/KIONGROUP

January 1, 2024 - June 1, 2025

Goal: streamline initiation and onboarding in line with new branding. Analyzed results from user research on ONYX software, aligned business requirements, and identified optimization needs. Designed vehicle setup concepts, created wireframes and prototypes, and ensured AA accessibility. Conducted copy audits, considered technical constraints, oversaw development, and supported testing at the test center.

UI/UX Designer - SWITCH at AXA

December 1, 2019 - December 1, 2023

Led UX/UI work for the Broker Tool to simplify learning and improve efficiency. Created low- and high-fidelity concepts, designed components from AXA Design System, and ensured accessibility (AA). Conducted multiple rounds of user testing with 25 end-users, documented findings, and iterated accordingly. Collaborated with a large cross-functional team and supported post-handover QA before launch.

UI/UX Designer - MyAXA Retail Customer Zone at AXA

January 1, 2020 - December 31, 2022

Optimized AXA’s Customer Zone by analyzing user needs through customer interviews and translating them into actionable requirements. Created mobile/desktop wireframes and high-fidelity prototypes, iterated with feedback, and ensured accessibility. Expanded self-service capabilities to enable users to update personal information, modify contracts, and manage products.

UI/UX Designer - MyAXA Corporate/Public Sector Customer Zone at AXA

January 1, 2022 - December 31, 2023

Expanded self-service capabilities and delivered a cohesive experience across corporate/public sector portals. Developed information architecture, wireframes, and prototypes, and collaborated with development teams to ensure quality and accessibility.

UI/UX Designer at Optimile

September 1, 2019 - November 1, 2019

Transformed onboarding flows by analyzing end-user interviews and benchmarking within the eMobility space. Created information architecture, key user flows (onboarding, password change, wallet management), and integrated NMBS/De Lijn apps. Conducted in-house A/B testing to validate design decisions within time and budget constraints.

UI/UX Designer - MyPXS App at Proximus

July 1, 2017 - July 1, 2018

Part of a compact UX/UI team to develop a new concept for the MyPXS app, web, and mobile web from scratch. Focused on improving functionality and modernizing UI through wireframes, low- and high-fidelity prototypes, and usability testing.

UI/UX Designer - MyPXS App Web - Mobile Web RESKIN at Proximus

August 1, 2018 - August 1, 2019

Led a major reskin focusing on responsive design and brand alignment for web and mobile web. Delivered iterated prototypes and collaborated with development teams to ensure quality and consistency.

UI Designer at Proximus

January 1, 2014 - March 1, 2016

Supported the redesign and modernization of Proximus properties, creating detailed mock-ups aligned with brand identity and delivering wireframes and prototypes for development.

UI Designer at KBC

January 1, 2014 - March 1, 2016

Designed a wide range of digital and print assets (POS catalogs, brochures, newsletters). Supported the visual and UI design of the Mobistar/Mobistar website (phase 1) with detailed mock-ups aligned with brand identity.

UI Designer at Orange (Mobistar)

January 1, 2007 - December 1, 2012

Contributed to the responsive rebranding of the Telenet/Mobistar family sites, supporting a mobile-first approach to usability across devices.

UI Designer at Telenet

January 1, 2013 - December 1, 2013

Member of the Proximus branding team; contributed to the Belgacom rebranding initiative and redesigned the website with wireframes and prototypes for desktop, tablet, and mobile.

UI Designer at Proximus

April 1, 2014 - October 1, 2016

Part of branding and UI work; produced wireframes, prototypes, and responsive designs for Proximus sites and apps, aligning with the new brand identity.

UI Designer at Tech Data

January 1, 2017 - July 1, 2017

Designed UI components and responsive prototypes for web pages; ensured brand consistency across digital assets.

UI Designer at Proximus

January 1, 2013 - December 1, 2013

Contributed to the UI design during the Belgacom brand evolution, wireframing and prototyping for desktop and mobile touchpoints.

UI/UX Designer at Proximus

July 1, 2017 - July 1, 2018

Led MyPXS app concept design: created low- and high-fidelity wireframes, prototypes for usability testing, and iterative design within technical constraints.

UI/UX Designer at Proximus

August 1, 2018 - August 1, 2019

MyPXS App Web – Mobile Web RESKIN: redesigned web/mobile interfaces, ensuring consistency with brand system and improved usability.

UI/UX Designer at AXA

December 1, 2019 - December 1, 2023

SWITCH - Broker Tool: simplified learning curve by optimizing user journeys into a single flow, implemented auto-fill/auto-validate forms, clear error messaging, and quick access to critical information; delivered AA accessibility compliant designs and conducted multiple end-user tests.