Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a full stack growth marketer with over 14 years of proven track record in managing substantial marketing budgets. I focus on engineering high-ROI systems that convert strangers into loyal customers, regardless of the industry. My passion for data-driven marketing allows me to optimize and scale revenue effectively.…

Mirza Biogradlić

Digital Marketer, Marketing Strategist, PPC Manager, +4





I am a full stack growth marketer with over 14 years of proven track record in managing substantial marketing budgets. I focus on engineering high-ROI systems that convert strangers into loyal customers, regardless of the industry. My passion for data-driven marketing allows me to optimize and scale revenue effectively.…

Available to hire

I am a full stack growth marketer with over 14 years of proven track record in managing substantial marketing budgets. I focus on engineering high-ROI systems that convert strangers into loyal customers, regardless of the industry. My passion for data-driven marketing allows me to optimize and scale revenue effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Bosnian

Fluent

English

Fluent

German

Fluent

Work Experience

Senior PPC Growth Manager at Yahoo Inc

November 1, 2024 - December 22, 2025

Spearheaded large-scale paid media campaigns across various platforms including Google Ads and Facebook to drive user acquisition and engagement. Managed advanced conversion tracking and coordinated with development teams for data implementation.

Senior UA Manager - Contract at ALMEDIA GmbH - FreeCash.com

February 1, 2024 - April 1, 2024

Onboarded and scaled UA across Taboola (server-side conversions, $7k daily ROAS 4.1), optimized Google Ads (daily spend €70k) for B2C, managed Outbrain, DV360 onboarding, and Quora ads; built Looker Studio cohorts used by 200+ employees; led performance testing and data-driven winners.

Digital Marketing Manager at Exalate BV

September 7, 2023 - Present

Conducted B2B communication to foster partnerships and developed ERP systems for broader market visibility. Planned budgets and targeted niche audiences for optimized campaign effectiveness.

Digital Marketing Specialist at EXALATE BV

September 1, 2023 - Present

Led B2B outreach for Exalate.com, built partnerships, and marketed ERP solutions. Planned quarterly budgets, targeted HR managers/CEOs/CFOs, and managed remarketing across LinkedIn, Facebook, and Google Ads. Coordinated cross-functional teams and implemented HubSpot integration to align marketing with sales for SaaS growth.

Senior Performance Marketing Specialist at Shyftmoving LLC

March 1, 2021 - November 1, 2021

Tracked conversions (GA3/GA4, GTM), built audiences and remarketing lists based on site/app behavior; conducted A/B testing across 22 landing pages with Google Optimize; created cohort analyses and data-driven reports; integrated Salesforce Marketing Cloud; led omnichannel tracking and GDPR-compliant data pipelines; improved lead quality.

Senior PPC Specialist at SAASHERO LLC

February 1, 2021 - December 1, 2021

Managed Google Ads and Facebook Ads conversions for high-spend SaaS campaigns (> $500k/mo), defined GA/GA4 goals, implemented dynamic remarketing and product feed integrations with WordPress/Shopify, resolved advanced tracking issues, and collaborated with sales to optimize ROI.

PPC Performance Marketing Specialist at OLX Group GmbH

April 10, 2020 - June 8, 2023

Developed user behavior analysis strategies and executed PPC budget planning for optimal performance across multiple ad platforms.

PPC Marketing Specialist at OLX Group GmbH

April 1, 2020 - June 1, 2023

Developed PPC strategies, managed budgets, integrated GA360/GA4, executed drip email marketing (over 3 million users), built programmatic campaigns, and created Looker Studio/Data Studio reports; performed audience segmentation and lookalike modeling; led SEO audits and backend tagging with GTM and dataLayer; supported cross-channel remarketing; built client pitch decks.

Marketing & Data Analyst at BM Digital

December 1, 2018 - March 1, 2020

Developed digital media strategies, analyzed fintech marketing trends, authored management reports, and drove growth through performance marketing across Propeller Ads, Yandex, Google Ads, Facebook Ads; implemented drip email marketing; integrated HubSpot; built GTM/Stape analytics; produced Looker/Data Studio reports and led lead generation via Python data scraping.

Marketing Department Manager - Account Manager at Paradox GmbH - Digital Marketing Agency

April 1, 2015 - July 1, 2017

Managed 3 key accounts, set up conversion tracking across Google Ads, Facebook Ads, LinkedIn Ads; delivered Data Studio/Excel reports; mentored new hires; conducted keyword research and A/B testing; expanded lookalike audiences and remarketing strategies.

PPC Marketing Department Manager at G2G.COM LLC

January 1, 2012 - August 1, 2015

Led global PPC campaigns with budgets $10k-$30k, achieved ~471% ROI, implemented dynamic remarketing and product feed optimization, performed SEO enhancements, ensured GDPR/compliance, and ran omnichannel marketing (Viber, WhatsApp, SMS, email, push).