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Senior paid media, marketing and digital strategy specialist with 25+ years’ experience across agency leadership, strategic media planning and campaign delivery. Proven record of driving growth through accountable media strategies, optimising trading performance, and leading high-performing teams. Seeking a new challenge beyond the media agency world, utilising my transferable skills. Open to part-time / hybrid or homeworking roles.…Senior paid media, marketing and digital strategy specialist with 25+ years’ experience across agency leadership, strategic media planning and campaign delivery. Proven record of driving growth through accountable media strategies, optimising trading performance, and leading high-performing teams. Seeking a new challenge beyond the media agency world, utilising my transferable skills. Open to part-time / hybrid or homeworking roles.

Karen Light

Media Coordinator, Marketing Analyst, Digital Marketer, +1

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Senior paid media, marketing and digital strategy specialist with 25+ years’ experience across agency leadership, strategic media planning and campaign delivery. Proven record of driving growth through accountable media strategies, optimising trading performance, and leading high-performing teams. Seeking a new challenge beyond the media agency world, utilising my transferable skills. Open to part-time / hybrid or homeworking roles.…Senior paid media, marketing and digital strategy specialist with 25+ years’ experience across agency leadership, strategic media planning and campaign delivery. Proven record of driving growth through accountable media strategies, optimising trading performance, and leading high-performing teams. Seeking a new challenge beyond the media agency world, utilising my transferable skills. Open to part-time / hybrid or homeworking roles.

Available to hire

Senior paid media, marketing and digital strategy specialist with 25+ years’ experience across agency leadership, strategic media planning and campaign delivery.

Proven record of driving growth through accountable media strategies, optimising trading performance, and leading high-performing teams. Seeking a new challenge beyond the media agency world, utilising my transferable skills. Open to part-time / hybrid or homeworking roles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Managing Partner at Alchemy Media Limited

June 1, 2021 - December 1, 2025

Senior leadership responsibility for agency performance, strategy, trading, training and growth. Ensured best practice and quality of output across internal planning & optimisation tools; Kantar/TGI research, Broadcast (eg Techedge,) theTradeDesk DSP, Google Marketing Platform, digital partnerships etc

Planning Director at Alchemy Media Limited

February 1, 2014 - May 1, 2021

Led multi-media planning output, trading quality and strategic delivery and ROI performance across key accounts, including Arco (Health & Safety B2B), Dusk Retail, Energy Saving Trust, Swift Leisure, Harrison Spinks, My Expert Midwife, Hisense, Heck Foods

Account Director at Alchemy Media Limited

November 1, 2011 - February 1, 2014

Managed a diverse client portfolio including Costcutter, Nisa, Genting Casinos, Askham Bryan College, English Provender, Harringtons Dog Food and Spirit Pub Group

Marketing Consultant at Converse Media

October 1, 2010 - November 1, 2011

Delivered flexible marketing consultancy to SME clients across B2B and B2C

Interim Marketing Manager at Askham Bryan College

September 1, 2010 - March 1, 2011

Lead role delivering marketing activity across multiple sites to support growth and recruitment

Professional Trainer (Contract) at Thomson Foundation, Dubai

November 1, 2009 - December 1, 2009

Designed and delivered a Marketing Effectiveness course for TV broadcasters

Account Director at PHD North

June 1, 2000 - May 1, 2009

Led strategic media planning and buying for AG Barr Drinks, NWDA, Nottingham Building Society, Baxi and AGA Rangemaster