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I'm an MBA professional with 3 years of experience in client expansion, product marketing, project coordination, and sales strategy across CPG, retail, and SaaS spaces. I excel at coordinating marketing campaigns, managing timelines, and executing product and campaign launches with precision and creativity. I'm skilled at cross-functional collaboration, trade show preparation, and communications management, delivering marketing initiatives from concept to retail delivery. Proficient in Microsoft Office, Salesforce CRM, Meta Ads Manager, and Power BI, I’m passionate about design-driven, consumer-focused storytelling.…I'm an MBA professional with 3 years of experience in client expansion, product marketing, project coordination, and sales strategy across CPG, retail, and SaaS spaces. I excel at coordinating marketing campaigns, managing timelines, and executing product and campaign launches with precision and creativity. I'm skilled at cross-functional collaboration, trade show preparation, and communications management, delivering marketing initiatives from concept to retail delivery. Proficient in Microsoft Office, Salesforce CRM, Meta Ads Manager, and Power BI, I’m passionate about design-driven, consumer-focused storytelling.

Shruti Anil Nair

Brand Designer, Graphic Designer, Marketing Strategist, +2

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I'm an MBA professional with 3 years of experience in client expansion, product marketing, project coordination, and sales strategy across CPG, retail, and SaaS spaces. I excel at coordinating marketing campaigns, managing timelines, and executing product and campaign launches with precision and creativity. I'm skilled at cross-functional collaboration, trade show preparation, and communications management, delivering marketing initiatives from concept to retail delivery. Proficient in Microsoft Office, Salesforce CRM, Meta Ads Manager, and Power BI, I’m passionate about design-driven, consumer-focused storytelling.…I'm an MBA professional with 3 years of experience in client expansion, product marketing, project coordination, and sales strategy across CPG, retail, and SaaS spaces. I excel at coordinating marketing campaigns, managing timelines, and executing product and campaign launches with precision and creativity. I'm skilled at cross-functional collaboration, trade show preparation, and communications management, delivering marketing initiatives from concept to retail delivery. Proficient in Microsoft Office, Salesforce CRM, Meta Ads Manager, and Power BI, I’m passionate about design-driven, consumer-focused storytelling.

Available to hire

I’m an MBA professional with 3 years of experience in client expansion, product marketing, project coordination, and sales strategy across CPG, retail, and SaaS spaces. I excel at coordinating marketing campaigns, managing timelines, and executing product and campaign launches with precision and creativity. I’m skilled at cross-functional collaboration, trade show preparation, and communications management, delivering marketing initiatives from concept to retail delivery. Proficient in Microsoft Office, Salesforce CRM, Meta Ads Manager, and Power BI, I’m passionate about design-driven, consumer-focused storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Meta Ads Specialist at Accenture

April 1, 2025 - Present

Manage a portfolio of small-to-mid-size advertisers across Meta platforms (Facebook, Instagram, Audience Network), delivering ROI and lead quality improvements through data-driven campaign optimization. Utilize Meta Ads Manager and Meta Business Manager to monitor performance, analyze data, and optimize client ad performance, ensuring alignment with business goals and target audience segments. Conduct consultative calls to understand advertiser objectives and recommend strategic ad solutions, increasing adoption of advanced features and overall investment. Guide implementation of Meta Pixel and Conversions API to track user events accurately, improve signal quality, and increase conversion data reliability, leading to higher-quality leads and improved attribution. Deliver budget optimization strategies by providing tailored recommendations based on key metrics (CTR, ROAS, cost per lead, and cost per result), resulting in improved cost efficiency across multiple ad accounts. Advise clie

Business Development Associate at Yocket Avocation Educational Services Pvt Ltd

November 1, 2022 - March 1, 2023

Coordinated marketing operations and product promotion efforts for an Edtech SaaS platform, ensuring smooth execution across internal marketing, design, and sales teams. Supported campaign planning and brand awareness initiatives, achieving 80% of the sales quota in the first quarter through creative storytelling and market positioning. Developed sales collateral, promotional materials, and presentation decks that improved client engagement and expanded market visibility by 50%. Acted as a liaison between marketing, operations, and client teams to streamline communication, ensuring brand consistency across campaigns and deliverables. Managed product timelines, tracked performance metrics, and reported progress to leadership, aligning operational execution with company-wide goals.

Sales Associate at Hirect

July 1, 2021 - September 1, 2022

Promoted from Sales Intern to Sales Associate within three months for outstanding performance in sales coordination, client communication, and campaign support. Partnered with 50+ startup founders to expand product reach, executing marketing and sales presentations that improved placements by 20%. Collaborated with internal creative and tech teams to align sales messaging with product strategy, ensuring cohesive brand communication across channels. Supported trade event coordination and lead follow-up, contributing to brand visibility and long-term business partnerships.