I have been designing garments for over 15 years and have a true passion to innovate and challenge the fashion industry to reduce waste, whilst striving to be a leader of upcoming cellulose fibres and recycled fabrications. I encourage others to dare and take risks with new ideas, while still securing the offer of core best sellers within the range.
My experience across jersey, wovens, denim, knitwear, outerwear, schoolwear, occasionwear, hosiery, and accessories for kids and newborn age groups has given me confidence to explore menswear product areas too. As a global traveller, former Scuba Diving Instructor and marine conservationist/biologist, I strive to be a conscious consumer and understand the climate crisis with awareness of public lifestyle and attitude changes of the sustainable active customer. On my travels I have sourced sustainably made/recycled fabrics across many product types and have mill and factory contacts in the industry. I have a good understanding of pattern cutting, sales, costings, merchandising processes and account management. I love sourcing and developing trims and fabrics in trend-led colour and texture direction. I have a strong understanding of target markets and work well both independently and as part of a creative team.
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AW26 Girlswear designs
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