I'm a strategic and creative communications leader with 16+ years of experience across consumer technology, entertainment, and gaming. I build high-impact, multi-market campaigns that align with APAC and global audiences. I've led integrated media strategies, reputational risk management, and cross-functional partnerships to drive brand growth. I'm passionate about immersive tech, community engagement, and user-generated content platforms. I thrive in fast-paced, mission-driven environments and love turning complex challenges into clear, compelling storytelling that resonates with diverse stakeholders.

Tharusha P

I'm a strategic and creative communications leader with 16+ years of experience across consumer technology, entertainment, and gaming. I build high-impact, multi-market campaigns that align with APAC and global audiences. I've led integrated media strategies, reputational risk management, and cross-functional partnerships to drive brand growth. I'm passionate about immersive tech, community engagement, and user-generated content platforms. I thrive in fast-paced, mission-driven environments and love turning complex challenges into clear, compelling storytelling that resonates with diverse stakeholders.

Available to hire

I’m a strategic and creative communications leader with 16+ years of experience across consumer technology, entertainment, and gaming. I build high-impact, multi-market campaigns that align with APAC and global audiences. I’ve led integrated media strategies, reputational risk management, and cross-functional partnerships to drive brand growth.
I’m passionate about immersive tech, community engagement, and user-generated content platforms. I thrive in fast-paced, mission-driven environments and love turning complex challenges into clear, compelling storytelling that resonates with diverse stakeholders.

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Language

English
Fluent
Afrikaans
Advanced

Work Experience

Head of Communications & Community at VeVe
January 1, 2024 - Present
Built and led global communications strategy for a high-growth digital collectibles platform, with a strong focus on APAC markets including Japan, South Korea, and Southeast Asia.
Senior Marketing Manager AU & NZ at Vanguard Group
January 1, 2023 - January 1, 2024
Led go-to-market, brand and demand generation initiatives across Australia and New Zealand; developed ROI-driven campaigns and multi-channel programs.
Global Marketing Manager at Impact.com
January 1, 2021 - January 1, 2022
Created and executed global content strategies, built partnerships with media and IPs; managed multi-region campaigns.
Head of Content at Entersekt
January 1, 2022 - January 1, 2023
Led content strategy and delivery for international B2B clients; oversaw content creation, social media, paid and product marketing.
Group Content Manager at Citadel
January 1, 2017 - January 1, 2021
Led group content strategy and production for Citadel; managed content teams and improved content performance.
Communications Manager (Maternity Contract) at V&A Waterfront
January 1, 2017 - January 1, 2017
Managed communications and PR during maternity contract; supported corporate communications for V&A Waterfront.
Senior Account Manager at Atmosphere Communications
January 1, 2015 - January 1, 2016
Managed client relationships and campaigns, led PR and integrated marketing programs.
Marketing & Online Development Manager at Lightco
January 1, 2013 - January 1, 2015
Led online marketing and development initiatives for a Durban-based firm; increased digital presence and engagement.
Marketing & Public Relations Executive at Educor Holdings
January 1, 2012 - January 1, 2013
Managed marketing and PR for Durban-based company; contributed to brand initiatives.
Account Executive at Britespark Communications
January 1, 2010 - January 1, 2011
Supported client campaigns and media relations for Johannesburg-based agency.

Education

MBA at Regent Business School
January 11, 2030 - January 27, 2026
Bachelor of Arts at University of KwaZulu-Natal
January 11, 2030 - January 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Professional Services, Telecommunications, Other