Rosula Faith Gruber

Analyzed YouTube Studio and Google Analytics data to identify high-converting organic content and user acquisition patterns. Repurposed to top-performing organic content into targeted Google Ads campaigns, doubling monthly lead generation from 500 to 1,000 leads (100% increase). Reduced cost per acquisition (CPA) by applying cross-channel attribution across organic and paid media.

Performed SEO audits and content validation using Excel-based analysis, reviewing metadata, keyword alignment, and internal linking to improve organic search performance. Analyzed content quality metrics and collaborated with developers to implement data-driven improvements that enhance user experience and search rankings.

Evaluated and validated large-scale data sets (5 0 0 K + records) for AI/ML model training, assessing data accuracy, relevance, and integrity with 95%+ accuracy across 1,000+ weekly data points. Identified data quality patterns and anomalies through systematic analysis of search and address data, providing feedback to improve data collection frameworks and evaluation standards. Collaborated with project managers and technical teams to optimize evaluation processes and maintain quality benchmarks.