Analyzed YouTube Studio and Google Analytics data to identify high-converting organic content and user acquisition patterns. Repurposed to top-performing organic content into targeted Google Ads campaigns, doubling monthly lead generation from 500 to 1,000 leads (100% increase). Reduced cost per acquisition (CPA) by applying cross-channel attribution across organic and paid media.

Data Evaluator & Quality Analyst at TELUS International / Appen (AI & Data Services)

January 1, 2016 - Present

Evaluated and validated large-scale data sets (5 0 0 K + records) for AI/ML model training, assessing data accuracy, relevance, and integrity with 95%+ accuracy across 1,000+ weekly data points. Identified data quality patterns and anomalies through systematic analysis of search and address data, providing feedback to improve data collection frameworks and evaluation standards. Collaborated with project managers and technical teams to optimize evaluation processes and maintain quality benchmarks.

Content QA Analyst (Part-time) at 117 Media

November 1, 2018 - February 1, 2019

Performed SEO audits and content validation using Excel-based analysis, reviewing metadata, keyword alignment, and internal linking to improve organic search performance. Analyzed content quality metrics and collaborated with developers to implement data-driven improvements that enhance user experience and search rankings.

Advertising Sales Manager at eBay Philippines

January 1, 2010 - December 31, 2011

Managed client accounts and analyzed advertising performance data to develop campaigns aligned with KPIs. Developed Excel-based dashboards to track campaign metrics (CTR, CPM, ROI), generating insights that contributed to 10-12% ROI growth across key accounts. Monitored market trends and consumer behavior data to refine targeting strategies for e-commerce clients.

Account Manager at Netboost Asia

January 1, 2009 - December 31, 2010

Analyzed advertising performance data using Excel to identify optimization opportunities and improve campaign results. Coordinated cross-functional teams to execute digital campaigns with 98% on-time delivery rate through data-driven project tracking.

Advertising / Sales Manager at Havoc Digital

January 1, 2007 - December 31, 2009

Built Excel-based cost-estimation models by analyzing historical pricing patterns (CPM tiers, spend thresholds), reducing proposal turnaround from 48-72 hours to same-day delivery. Developed ROI comparison dashboards to evaluate ad platforms, enabling 15% budget reallocation to higher-performing channels. Led successful client pitches including Samsung account through data-driven insights.