I'm Brynel, a curious and observant communications professional with 6+ years of experience in public relations, brand strategy, content creation, and marketing. I’ve led diverse brand initiatives, developed strategic plans, and driven campaigns across traditional and digital channels while keeping a keen eye on quality, efficiency, and stakeholder alignment. I’m collaborative, data-driven, and enjoy turning insights into creative, results-focused work. I excel at building strong relationships with designers, contractors, vendors, and cross-functional teams to deliver compelling campaigns and impactful brand experiences. I’m always eager to learn, iterate, and optimize processes to streamline media coverage and maximize opportunities for stakeholders.

Brynel Coutinho M

I'm Brynel, a curious and observant communications professional with 6+ years of experience in public relations, brand strategy, content creation, and marketing. I’ve led diverse brand initiatives, developed strategic plans, and driven campaigns across traditional and digital channels while keeping a keen eye on quality, efficiency, and stakeholder alignment. I’m collaborative, data-driven, and enjoy turning insights into creative, results-focused work. I excel at building strong relationships with designers, contractors, vendors, and cross-functional teams to deliver compelling campaigns and impactful brand experiences. I’m always eager to learn, iterate, and optimize processes to streamline media coverage and maximize opportunities for stakeholders.

Available to hire

I’m Brynel, a curious and observant communications professional with 6+ years of experience in public relations, brand strategy, content creation, and marketing. I’ve led diverse brand initiatives, developed strategic plans, and driven campaigns across traditional and digital channels while keeping a keen eye on quality, efficiency, and stakeholder alignment. I’m collaborative, data-driven, and enjoy turning insights into creative, results-focused work.

I excel at building strong relationships with designers, contractors, vendors, and cross-functional teams to deliver compelling campaigns and impactful brand experiences. I’m always eager to learn, iterate, and optimize processes to streamline media coverage and maximize opportunities for stakeholders.

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Language

English
Fluent

Work Experience

Sales Associate & Office Admin at The Home Depot
October 1, 2025 - Present
Manage customer service and maintain KPIs; design marketing material and social media posts for location-specific offers; handle documentation, in-store coordination, and merchandising; build relationships with designers, contractors, vendors, and industry professionals.
Associate at The Home Depot
March 1, 2025 - October 31, 2025
Demonstrated knowledge of Home Depot's product inventory; manage customer service and meet deadlines; study store systems and control SKU/merchandising processes; contributed to achieving sales goals.
Campaign Manager at The Home Depot (Toronto Head Office)
December 1, 2023 - December 31, 2024
Responsible for end-to-end ad operations and management of campaigns, QA, optimization, and post-reporting. Partnered with media, sales, planning, and marketing teams to create and execute onsite and offsite campaigns; coordinated with brand partners and content operations to identify assets, manage workflow, and implement campaigns. Leveraged data to understand shopper interaction and communicated actionable optimizations to internal stakeholders; tracked campaign metrics (CTR, ROAS, Sales, Impressions) to drive continuous improvement; managed vendor/brand partner relations and aligned media plans.
Public Relations Manager at Lintas Live
July 1, 2020 - September 1, 2021
Led public relations initiatives, defined strategic communications, and managed client/media partnerships to build brand presence and drive earned media coverage.
Public Relations Executive at Communicate India
January 1, 2019 - March 1, 2020
Primary point of contact for client brand communications; developed and executed PR plans; ensured timely delivery and coverage across campaigns.

Education

Postgraduate Diploma in Digital and Content Marketing at York University
January 11, 2030 - January 1, 2023
Postgraduate Diploma in Marketing Management at Seneca College
January 11, 2030 - January 1, 2022
Bachelor of Mass Media (BMM) at Sophia College for Women
January 11, 2030 - January 1, 2017

Qualifications

Google Ads - Search
January 11, 2030 - January 27, 2026
Enterprise Design Thinking by IBM
January 11, 2030 - January 27, 2026
Hootsuite Platform
January 11, 2030 - January 27, 2026
Social Marketing by Hootsuite
January 11, 2030 - January 27, 2026
Inbound Marketing by HubSpot
January 11, 2030 - January 27, 2026
Inbound Sales by HubSpot
January 11, 2030 - January 27, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet