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I’m a person who enjoys combining creativity, data, and process to create meaningful, relevant communication I’m a results-driven CRM and email marketing professional with 6 years’ experience delivering high-performing, data-led campaigns across B2B and B2C brands in Australia and New Zealand. I thrive at the intersection of creativity and operations — whether I’m building beautiful, high-converting EDMs in Salesforce Marketing Cloud or crafting smarter segmentation strategies to maximise engagement and revenue. What sets me apart? I’m hands-on, fast-moving, and genuinely passionate about customer journeys. I bring both a strategic lens and operational rigour to every campaign.…I’m a person who enjoys combining creativity, data, and process to create meaningful, relevant communication I’m a results-driven CRM and email marketing professional with 6 years’ experience delivering high-performing, data-led campaigns across B2B and B2C brands in Australia and New Zealand. I thrive at the intersection of creativity and operations — whether I’m building beautiful, high-converting EDMs in Salesforce Marketing Cloud or crafting smarter segmentation strategies to maximise engagement and revenue. What sets me apart? I’m hands-on, fast-moving, and genuinely passionate about customer journeys. I bring both a strategic lens and operational rigour to every campaign.

Valentina Papa

Marketing Automation Specialist, Growth Marketer, Content Strategist, +2

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I’m a person who enjoys combining creativity, data, and process to create meaningful, relevant communication I’m a results-driven CRM and email marketing professional with 6 years’ experience delivering high-performing, data-led campaigns across B2B and B2C brands in Australia and New Zealand. I thrive at the intersection of creativity and operations — whether I’m building beautiful, high-converting EDMs in Salesforce Marketing Cloud or crafting smarter segmentation strategies to maximise engagement and revenue. What sets me apart? I’m hands-on, fast-moving, and genuinely passionate about customer journeys. I bring both a strategic lens and operational rigour to every campaign.…I’m a person who enjoys combining creativity, data, and process to create meaningful, relevant communication I’m a results-driven CRM and email marketing professional with 6 years’ experience delivering high-performing, data-led campaigns across B2B and B2C brands in Australia and New Zealand. I thrive at the intersection of creativity and operations — whether I’m building beautiful, high-converting EDMs in Salesforce Marketing Cloud or crafting smarter segmentation strategies to maximise engagement and revenue. What sets me apart? I’m hands-on, fast-moving, and genuinely passionate about customer journeys. I bring both a strategic lens and operational rigour to every campaign.

Available to hire

Melbourne, Australia

I’m a person who enjoys combining creativity, data, and process to create meaningful, relevant communication

I’m a results-driven CRM and email marketing professional with 6 years’ experience delivering high-performing, data-led campaigns across B2B and B2C brands in Australia and New Zealand.

I thrive at the intersection of creativity and operations — whether I’m building beautiful, high-converting EDMs in Salesforce Marketing Cloud or crafting smarter segmentation strategies to maximise engagement and revenue.

What sets me apart? I’m hands-on, fast-moving, and genuinely passionate about customer journeys. I bring both a strategic lens and operational rigour to every campaign.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Email Loyalty Coordinator / Marketing Coordinator at Spotlight Retail Group

December 1, 2020 - January 1, 2021

End-to-end lifecycle campaigns across email and SMS; loyalty program development; audience growth and retention strategies; segmentation, multi-channel campaigns (email, SMS, push, in-app messaging); data analytics for ROI; cross-functional collaboration with CX, Product, and Sales; ensuring CRM data integrity and deliverability; GDPR/CAN-SPAM compliance; design and refinement of customer journeys.

CRM Operations Executive - Email Marketing Specialist at L’Oréal

August 20, 2023 - August 20, 2024

Increased email engagement by 20% through lifecycle optimization; reduced campaign production time by 30% through streamlined SFMC processes; designed anti-churn and reactivation journeys; supported cross-sell and upsell strategies to maximize customer lifetime value; collaborated with CX and global teams to deliver high-impact assets across email and SMS; mentored broader marketing team on CRM best practices and acted as a technical lead for SFMC campaigns.