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I am a data-driven Director of Marketing with over a decade of experience building high-performing lifecycle marketing ecosystems for diverse DTC and B2B portfolios. I specialize in Klaviyo strategy and architecting full-funnel retention flows that bridge the gap between initial acquisition and long-term LTV growth. I lead cross-functional teams, run disciplined A/B testing and cohort analysis, and drive revenue through product-led cross-sell strategies, bundle optimization, and "Complete the Set" campaigns. I excel in cross-functional collaboration with agencies to align GTM initiatives, creative work, and budget to maximize ROI.…I am a data-driven Director of Marketing with over a decade of experience building high-performing lifecycle marketing ecosystems for diverse DTC and B2B portfolios. I specialize in Klaviyo strategy and architecting full-funnel retention flows that bridge the gap between initial acquisition and long-term LTV growth. I lead cross-functional teams, run disciplined A/B testing and cohort analysis, and drive revenue through product-led cross-sell strategies, bundle optimization, and "Complete the Set" campaigns. I excel in cross-functional collaboration with agencies to align GTM initiatives, creative work, and budget to maximize ROI.

Tracy Palmer

Marketer, Marketing Strategist, Growth Marketer, +2

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I am a data-driven Director of Marketing with over a decade of experience building high-performing lifecycle marketing ecosystems for diverse DTC and B2B portfolios. I specialize in Klaviyo strategy and architecting full-funnel retention flows that bridge the gap between initial acquisition and long-term LTV growth. I lead cross-functional teams, run disciplined A/B testing and cohort analysis, and drive revenue through product-led cross-sell strategies, bundle optimization, and "Complete the Set" campaigns. I excel in cross-functional collaboration with agencies to align GTM initiatives, creative work, and budget to maximize ROI.…I am a data-driven Director of Marketing with over a decade of experience building high-performing lifecycle marketing ecosystems for diverse DTC and B2B portfolios. I specialize in Klaviyo strategy and architecting full-funnel retention flows that bridge the gap between initial acquisition and long-term LTV growth. I lead cross-functional teams, run disciplined A/B testing and cohort analysis, and drive revenue through product-led cross-sell strategies, bundle optimization, and "Complete the Set" campaigns. I excel in cross-functional collaboration with agencies to align GTM initiatives, creative work, and budget to maximize ROI.

Available to hire

I am a data-driven Director of Marketing with over a decade of experience building high-performing lifecycle marketing ecosystems for diverse DTC and B2B portfolios. I specialize in Klaviyo strategy and architecting full-funnel retention flows that bridge the gap between initial acquisition and long-term LTV growth.

I lead cross-functional teams, run disciplined A/B testing and cohort analysis, and drive revenue through product-led cross-sell strategies, bundle optimization, and “Complete the Set” campaigns. I excel in cross-functional collaboration with agencies to align GTM initiatives, creative work, and budget to maximize ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Director (Contract) at Soundtube Entertainment and Aubrey Vineyards (MSE LLC)

July 1, 2025 - January 1, 2026

Manage the entire customer journey from top-of-funnel media relations to bottom-of-funnel DTC social media campaigns and high-conversion email automations. Lead cross-functional teams and external vendors to ensure brand consistency and operational efficiency across multiple simultaneous projects. Develop high-impact B2B collaborations to expand market reach and strengthen industry positioning. Leverage marketing technology and performance analytics to optimize GTM execution and maximize ROI on advertising spend. Build a marketing strategy and team for the B2B global AV company and the DTC winery and vineyard. Consult on the viability of managing both businesses with one central team.

Remote Marketing Manager at All Star Pro Golf

October 1, 2024 - July 1, 2025

Direct all facets of a B2B e-commerce business, collaborating with executive leadership to build brand awareness and analyze market trends. Refine brand voice across all digital and print materials, including SEO, product photography, and video editing, to drive sales growth. Develop and manage the marketing calendar and budget, and regularly report on KPIs and ROI.

Remote Marketing Manager at Siobhan M Kelly

February 1, 2024 - December 1, 2024

Developed compelling content for websites, blogs, and whitepapers to communicate key messaging to target audiences. Implemented lead-generation strategies via landing pages and email nurturing, resulting in a 25% increase in qualified leads and a 4.9% conversion rate within three months.

Managing Editor / Event Specialist at Signal Horizon Multi-Media

January 1, 2016 - Present

Act as Chief SEO Officer, developing content that consistently ranks in Google and other major search engines. Curate venues, vendors, and sponsors for profitable events while managing a staff of six content creators.

Treasurer (Board Member) at All For Moms

March 1, 2024 - Present

Oversee all financial reporting, including budgeting, future-casting, and expenditures for the nonprofit organization. Manage grant procurement, fundraising efforts, and ROI analysis for core missions and thrift shop operations.