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I'm a strategic and operational Acquisition, Growth and CRO lead with 10+ years of experience in data-driven, multi-channel acquisition, web experimentation, personalization, and demand-gen campaigns. I’m passionate about robust analytics and rigorous testing methodologies to build and optimize user experiences across the entire conversion funnel. I’ve delivered revenue uplift and growth across global markets—from EU to the Americas—scaling acquisition programs, launching AI-driven features, and crafting data-informed go-to-market strategies. I thrive in cross-functional teams and love mentoring junior colleagues to turn data into decisive action.…I'm a strategic and operational Acquisition, Growth and CRO lead with 10+ years of experience in data-driven, multi-channel acquisition, web experimentation, personalization, and demand-gen campaigns. I’m passionate about robust analytics and rigorous testing methodologies to build and optimize user experiences across the entire conversion funnel. I’ve delivered revenue uplift and growth across global markets—from EU to the Americas—scaling acquisition programs, launching AI-driven features, and crafting data-informed go-to-market strategies. I thrive in cross-functional teams and love mentoring junior colleagues to turn data into decisive action.

Bunmi Otubanjo

Product Marketer, Growth Marketer, Marketing Strategist, +4

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I'm a strategic and operational Acquisition, Growth and CRO lead with 10+ years of experience in data-driven, multi-channel acquisition, web experimentation, personalization, and demand-gen campaigns. I’m passionate about robust analytics and rigorous testing methodologies to build and optimize user experiences across the entire conversion funnel. I’ve delivered revenue uplift and growth across global markets—from EU to the Americas—scaling acquisition programs, launching AI-driven features, and crafting data-informed go-to-market strategies. I thrive in cross-functional teams and love mentoring junior colleagues to turn data into decisive action.…I'm a strategic and operational Acquisition, Growth and CRO lead with 10+ years of experience in data-driven, multi-channel acquisition, web experimentation, personalization, and demand-gen campaigns. I’m passionate about robust analytics and rigorous testing methodologies to build and optimize user experiences across the entire conversion funnel. I’ve delivered revenue uplift and growth across global markets—from EU to the Americas—scaling acquisition programs, launching AI-driven features, and crafting data-informed go-to-market strategies. I thrive in cross-functional teams and love mentoring junior colleagues to turn data into decisive action.

Available to hire

I’m a strategic and operational Acquisition, Growth and CRO lead with 10+ years of experience in data-driven, multi-channel acquisition, web experimentation, personalization, and demand-gen campaigns. I’m passionate about robust analytics and rigorous testing methodologies to build and optimize user experiences across the entire conversion funnel.

I’ve delivered revenue uplift and growth across global markets—from EU to the Americas—scaling acquisition programs, launching AI-driven features, and crafting data-informed go-to-market strategies. I thrive in cross-functional teams and love mentoring junior colleagues to turn data into decisive action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Acquisition Marketing Manager, EU & Worldwide at Amazon

June 1, 2024 - September 1, 2025

Led EU & worldwide acquisition strategy and multi-channel digital growth initiatives, leveraging predictive modelling to inform market entry and accelerate growth. Built an enterprise-grade experimentation and personalization framework to optimize the funnel and drive a projected YoY uplift in new-to-acquisition.

Acquisition Marketing Manager at Amazon

June 1, 2024 - September 1, 2025

Led EU & Worldwide acquisition strategy across multi-channel digital channels; built data-driven optimization roadmaps; projected and achieved ~15% YoY uplift in new-to-market acquisition; designed evergreen testing framework and cross-country campaign plans.

CRO Manager, Worldwide at Philip Morris International

September 1, 2022 - August 31, 2023

Directed global CRO programs across digital touchpoints, overseeing experimentation, personalization, and revenue optimization. Implemented AI-enabled landing page and creative optimizations, managed backlogs and cross-functional teams to scale growth.

CRO Manager at Philip Morris International

September 1, 2022 - August 1, 2023

Drove global digital optimization and experimentation program; launched AI-assisted experiments; improved conversion rates; led cross-functional collaboration with product, engineering, and data science to scale impact.

Conversions Marketing Manager at Lloyds Banking Group

June 1, 2019 - July 1, 2022

Owns lifecycle marketing programs for acquisitions; manages cross-channel campaigns (Email, SEM, paid social, display); delivered uplift in conversions and online energy sales with data-driven optimizations.

Digital Marketing Manager, Energy & Apps at British Gas

February 1, 2018 - July 31, 2019

Managed lifecycle marketing for energy & app products; built automated email sequences (onboard, transactional, promotional) and integrated growth loops to capture and nurture leads from paid social and search campaigns.

Digital Marketing Manager at British Gas

February 1, 2018 - July 1, 2019

Owned lifecycle marketing for app reboot and energy products; built automated email sequences; achieved rapid user growth (1.6M active users in 3 months) and cross-channel optimization.

Digital Marketing Manager, Subscriptions (Contract) at Compelo

February 1, 2017 - February 1, 2018

Led digital marketing for subscriptions; built lifecycle funnels, implemented paid search and email, and integrated first-party data with SEM and social to drive subscription growth.