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Hi, I’m Mattia Tonolo. I help global brands bridge marketing, technology, and data to drive measurable ROI through end-to-end CRM and loyalty transformations. Over the past 15+ years I’ve led large-scale programs for consumer brands and electronics, orchestrating complex Martech stacks across 20+ markets and delivering sustained growth. I thrive on building fractional leadership models, scaling teams from 5 to 200+, and turning data into repeatable growth. Currently I’m leading CRM & Loyalty at Miele X, driving global transformations, while mentoring cross-functional teams to unlock sustainable value for customers and the business.…Hi, I’m Mattia Tonolo. I help global brands bridge marketing, technology, and data to drive measurable ROI through end-to-end CRM and loyalty transformations. Over the past 15+ years I’ve led large-scale programs for consumer brands and electronics, orchestrating complex Martech stacks across 20+ markets and delivering sustained growth. I thrive on building fractional leadership models, scaling teams from 5 to 200+, and turning data into repeatable growth. Currently I’m leading CRM & Loyalty at Miele X, driving global transformations, while mentoring cross-functional teams to unlock sustainable value for customers and the business.

Mattia Tonolo

Fractional CMO, Marketing Strategist, Growth Marketer, +4

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Hi, I’m Mattia Tonolo. I help global brands bridge marketing, technology, and data to drive measurable ROI through end-to-end CRM and loyalty transformations. Over the past 15+ years I’ve led large-scale programs for consumer brands and electronics, orchestrating complex Martech stacks across 20+ markets and delivering sustained growth. I thrive on building fractional leadership models, scaling teams from 5 to 200+, and turning data into repeatable growth. Currently I’m leading CRM & Loyalty at Miele X, driving global transformations, while mentoring cross-functional teams to unlock sustainable value for customers and the business.…Hi, I’m Mattia Tonolo. I help global brands bridge marketing, technology, and data to drive measurable ROI through end-to-end CRM and loyalty transformations. Over the past 15+ years I’ve led large-scale programs for consumer brands and electronics, orchestrating complex Martech stacks across 20+ markets and delivering sustained growth. I thrive on building fractional leadership models, scaling teams from 5 to 200+, and turning data into repeatable growth. Currently I’m leading CRM & Loyalty at Miele X, driving global transformations, while mentoring cross-functional teams to unlock sustainable value for customers and the business.

Available to hire

Hi, I’m Mattia Tonolo. I help global brands bridge marketing, technology, and data to drive measurable ROI through end-to-end CRM and loyalty transformations. Over the past 15+ years I’ve led large-scale programs for consumer brands and electronics, orchestrating complex Martech stacks across 20+ markets and delivering sustained growth.

I thrive on building fractional leadership models, scaling teams from 5 to 200+, and turning data into repeatable growth. Currently I’m leading CRM & Loyalty at Miele X, driving global transformations, while mentoring cross-functional teams to unlock sustainable value for customers and the business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Intermediate

Work Experience

Global Director CRM & Loyalty at Miele X

January 1, 2022 - Present

Led end-to-end migration and global implementation of the Bloomreach ecosystem across 20+ markets. Architected 300+ automated journeys, tripling CRM-driven revenue within three years. Developed data-driven retention frameworks with 30% of total revenue fully automated. Revamped loyalty strategy to maximize long-term retention. Directed an international team and collaborated with 20+ markets on bespoke growth strategies.

Digital Marketing Expert at Miele X

March 1, 2020 - December 1, 2021

Supported a global digital marketing startup, scaling the team from 5 to 200+ professionals and providing strategic digital media guidance for global campaigns.

Marketing Manager (L'Oréal Paris & Garnier) at L'Oréal Italia

March 1, 2010 - October 1, 2018

P&L accountability for €100M turnover; managed €10M media budget; defined 3-year strategic marketing plans; executed high-impact campaigns and major product launches with rigorous excellence.

Marketing & CRM Consultant at Independent

January 1, 2018 - December 31, 2021

Advising diverse businesses on digital marketing transformation and CRM optimization; led end-to-end client relationships from audit to strategic roadmap implementation.

Real Estate Business Owner at Italy

January 1, 2020 - Present

Leading property acquisition and management ventures, demonstrating strong negotiation skills and entrepreneurial financial management.

Global Director CRM & Loyalty at Miele X (Home Appliances)

January 1, 2022 - Present

Leading the global CRM and loyalty program, architecting and rolling out the Bloomreach-based ecosystem across 20+ markets. Drove CRM-driven revenue through 300+ automated journeys, ensured data governance and privacy, and led cross-functional collaboration with Product and Tech to build scalable MarTech architectures.

Digital Marketing Expert at Miele X (Home Appliances)

March 1, 2020 - December 31, 2021

Scaled global digital marketing infrastructure, expanding the team from 5 to 200+ professionals. Led agency selection and provided strategic digital media guidance for global campaigns, accelerating ROI via integrated plans and data-driven optimization.

Marketing Manager (L’Oréal Paris & Garnier) at L'Oréal Italia

March 1, 2010 - October 31, 2018

P&L accountability for brand performance and €100M turnover. Managed €10M media budget and defined 3-year strategic marketing plans; executed high-impact campaigns and product launches with rigorous excellence.

Marketing & CRM Consultant at Independent / Advisory & Entrepreneurial Ventures

January 1, 2018 - December 31, 2021

Provided strategic advisory on digital marketing transformation and CRM optimization for diverse businesses; managed end-to-end client relationships from initial audits to road-map implementation.

Real Estate Business Owner at Independent Real Estate Ventures – Italy

January 1, 2020 - Present

Led property acquisitions and venture management; demonstrated strong negotiation skills and pre-entrepreneurial financial management.

Speaker at OMR (Online Marketing Rockstars)

January 1, 2022 - Present

CRM & Digital Transformation Speaker at OMR events in Hamburg (2022, 2024).

Keynote Speaker at Miele Leadership Summit

January 1, 2024 - Present

Global Loyalty keynote addressing strategy and program optimization.

Speaker at Email & Marketing Automation Summit

January 1, 2023 - Present

Automation strategy speaker on CRM and lifecycle marketing.