Ashwin Kumar
With over 14 years of brand and marketing leadership across APAC, I have shaped and scaled brands that influence culture and drive sustained business growth.
About
With over 14 years of brand and marketing leadership across APAC, I have shaped and scaled brands that influence culture and drive sustained business growth. My experiences span beauty, luxury, and sport across SEA and India, where I bring together strategy, storytelling, and data-driven insight to create meaningful consumer connections.
From redefining how Nike engages its Southeast Asian consumers to building 82°E into a global, celebrity-led luxury skincare brand, I have seen how cultural relevance translates into commercial success. I now partner with purpose-led startups across industries to define brand journeys and lay the foundations for long-term growth.
- 7 years' experience
- Joined January 2026
Industry experience
- Media & Entertainment
- Retail
- Professional Services
Work experience
Built and executed regional rebranding across SEA markets, repositioning the brand as a premium lifestyle destination; shaped brand architecture, tone of voice, and messaging across digital, retail, and owned channels; led partnerships with creators, athletes, and industry leaders to drive awareness and growth.
Led Nike India's brand and communications strategy across South East Asia and India, elevating brand presence across media, retail, and digital channels; built influencer ecosystem and partnerships; led campaigns and product launches with cross-functional teams to drive growth and cultural relevance.
Education
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