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With over 14 years of brand and marketing leadership across APAC, I have shaped and scaled brands that influence culture and drive sustained business growth. My experiences span beauty, luxury, and sport across SEA and India, where I bring together strategy, storytelling, and data-driven insight to create meaningful consumer connections. From redefining how Nike engages its Southeast Asian consumers to building 82°E into a global, celebrity-led luxury skincare brand, I have seen how cultural relevance translates into commercial success. I now partner with purpose-led startups across industries to define brand journeys and lay the foundations for long-term growth.…With over 14 years of brand and marketing leadership across APAC, I have shaped and scaled brands that influence culture and drive sustained business growth. My experiences span beauty, luxury, and sport across SEA and India, where I bring together strategy, storytelling, and data-driven insight to create meaningful consumer connections. From redefining how Nike engages its Southeast Asian consumers to building 82°E into a global, celebrity-led luxury skincare brand, I have seen how cultural relevance translates into commercial success. I now partner with purpose-led startups across industries to define brand journeys and lay the foundations for long-term growth.

Ashwin Kumar

Brand Strategist, Marketing Strategist, Influencer Marketing Manager

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With over 14 years of brand and marketing leadership across APAC, I have shaped and scaled brands that influence culture and drive sustained business growth. My experiences span beauty, luxury, and sport across SEA and India, where I bring together strategy, storytelling, and data-driven insight to create meaningful consumer connections. From redefining how Nike engages its Southeast Asian consumers to building 82°E into a global, celebrity-led luxury skincare brand, I have seen how cultural relevance translates into commercial success. I now partner with purpose-led startups across industries to define brand journeys and lay the foundations for long-term growth.…With over 14 years of brand and marketing leadership across APAC, I have shaped and scaled brands that influence culture and drive sustained business growth. My experiences span beauty, luxury, and sport across SEA and India, where I bring together strategy, storytelling, and data-driven insight to create meaningful consumer connections. From redefining how Nike engages its Southeast Asian consumers to building 82°E into a global, celebrity-led luxury skincare brand, I have seen how cultural relevance translates into commercial success. I now partner with purpose-led startups across industries to define brand journeys and lay the foundations for long-term growth.

Available to hire

With over 14 years of brand and marketing leadership across APAC, I have shaped and scaled brands that influence culture and drive sustained business growth. My experiences span beauty, luxury, and sport across SEA and India, where I bring together strategy, storytelling, and data-driven insight to create meaningful consumer connections.

From redefining how Nike engages its Southeast Asian consumers to building 82°E into a global, celebrity-led luxury skincare brand, I have seen how cultural relevance translates into commercial success. I now partner with purpose-led startups across industries to define brand journeys and lay the foundations for long-term growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Brand & Communications Leader – APAC / SEA & India at Nike India

August 1, 2012 - February 1, 2018

Led Nike India's brand and communications strategy across South East Asia and India, elevating brand presence across media, retail, and digital channels; built influencer ecosystem and partnerships; led campaigns and product launches with cross-functional teams to drive growth and cultural relevance.

Brand & Marketing Leader – SEA & India at 82°E (Luxury skincare brand)

March 1, 2018 - February 1, 2020

Built and executed regional rebranding across SEA markets, repositioning the brand as a premium lifestyle destination; shaped brand architecture, tone of voice, and messaging across digital, retail, and owned channels; led partnerships with creators, athletes, and industry leaders to drive awareness and growth.