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Hi! I'm Valerie, a passionate marketing and communications professional with extensive experience in digital content creation and strategy. I thrive on collaborating with diverse teams to drive engagement and create compelling narratives that resonate with audiences worldwide. Let's connect and explore innovative ventures together! In my free time, I love exploring new cuisines and experimenting with food photography.…Hi! I'm Valerie, a passionate marketing and communications professional with extensive experience in digital content creation and strategy. I thrive on collaborating with diverse teams to drive engagement and create compelling narratives that resonate with audiences worldwide. Let's connect and explore innovative ventures together! In my free time, I love exploring new cuisines and experimenting with food photography.

valerie wee

Copywriter, Creative Director, Digital Marketer, +2

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Hi! I'm Valerie, a passionate marketing and communications professional with extensive experience in digital content creation and strategy. I thrive on collaborating with diverse teams to drive engagement and create compelling narratives that resonate with audiences worldwide. Let's connect and explore innovative ventures together! In my free time, I love exploring new cuisines and experimenting with food photography.…Hi! I'm Valerie, a passionate marketing and communications professional with extensive experience in digital content creation and strategy. I thrive on collaborating with diverse teams to drive engagement and create compelling narratives that resonate with audiences worldwide. Let's connect and explore innovative ventures together! In my free time, I love exploring new cuisines and experimenting with food photography.

Available to hire

Hi! I’m Valerie, a passionate marketing and communications professional with extensive experience in digital content creation and strategy. I thrive on collaborating with diverse teams to drive engagement and create compelling narratives that resonate with audiences worldwide. Let’s connect and explore innovative ventures together! In my free time, I love exploring new cuisines and experimenting with food photography.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

Dutch

Intermediate

Chinese

Fluent

English

Fluent

Work Experience

Senior Associate, Internal Firm Services, Marketing and Communications at PwC Belgium

August 1, 2023 - July 31, 2024

Developed and executed high-quality digital content including website copy, white papers, annual reports, press releases, social media posts, internal communications, digital ad campaigns and video scripts. Collaborated with business units to create targeted materials informed by insights from C-suite interviews, conferences, and webinars.

Digital Creative Copywriter at Unifly NV

October 1, 2020 - July 31, 2022

Created digital content for a drone traffic management technology company including website copy, white papers, press releases, video scripts and social media. Assisted the Chief Marketing Officer in communications for EU-led Urban Air Mobility initiatives.

Managing Editor and Contributing Editor at Singapore Press Holdings and other media organisations

January 1, 2009 - December 31, 2022

Managed editorial, marketing, production, and circulation teams for various publications. Created story concepts and oversaw the editorial direction for multiple titles.

Senior Creative and Digital Copywriter at Toaster Inc

March 1, 2016 - November 1, 2018

Developed concepts and copy for Google Asia Pacific campaigns as well as for small projects in LATAM and the UK. Created content for various products including Google Assistant and YouTube marketing initiatives.

Partner at Doodle Room LLP

January 1, 2003 - December 31, 2019

Managed creative campaigns for clients such as Abbott Laboratories and adidas. Conceptualised, strategised and created copy for a wide spectrum of clients in different industries.

Founding Partner at Popaganda LLP

May 1, 2010 - December 1, 2018

Responsible for business and brand development, research and development, sales and marketing for a food business aimed at being delicious, healthy, and environmentally friendly.

Founding Partner at Grain&Pixel Pte Ltd

January 1, 2006 - October 1, 2009

Specialized in providing creative interactive solutions using innovative digital technology with clients including Sony Ericsson and Audi.

Features Writer at Big Fish Pte Ltd

January 1, 2000 - December 31, 2002

Created motoring content for various publications and was involved in production of motoring programmes. Pen regular motoring and travel columns for women's magazines.