Hi, I’m Aoki Gao, a senior KOL/marketing specialist who builds viral, data-driven influencer campaigns across Southeast Asia. I’ve led TikTok content operations for skincare and beauty brands, producing hundreds of videos monthly, managing local influencer teams, and delivering measurable ROI, including 5S-level viral hits with >100 orders per day and a CPM below 6 MYR. I’m skilled at turning product points into compelling content and orchestrating end-to-end campaigns that scale from concept to omnichannel execution. I excel at end-to-end KOL management, from product strategy and influencer matching to integrated online-offline marketing. I’m fluent in English and Mandarin, comfortable leading cross-cultural teams, and I enjoy developing scalable SOPs and automated systems to drive efficiency and impact.

Hi, I’m Aoki Gao, a senior KOL/marketing specialist who builds viral, data-driven influencer campaigns across Southeast Asia. I’ve led TikTok content operations for skincare and beauty brands, producing hundreds of videos monthly, managing local influencer teams, and delivering measurable ROI, including 5S-level viral hits with >100 orders per day and a CPM below 6 MYR. I’m skilled at turning product points into compelling content and orchestrating end-to-end campaigns that scale from concept to omnichannel execution. I excel at end-to-end KOL management, from product strategy and influencer matching to integrated online-offline marketing. I’m fluent in English and Mandarin, comfortable leading cross-cultural teams, and I enjoy developing scalable SOPs and automated systems to drive efficiency and impact.

Available to hire

Hi, I’m Aoki Gao, a senior KOL/marketing specialist who builds viral, data-driven influencer campaigns across Southeast Asia. I’ve led TikTok content operations for skincare and beauty brands, producing hundreds of videos monthly, managing local influencer teams, and delivering measurable ROI, including 5S-level viral hits with >100 orders per day and a CPM below 6 MYR. I’m skilled at turning product points into compelling content and orchestrating end-to-end campaigns that scale from concept to omnichannel execution.

I excel at end-to-end KOL management, from product strategy and influencer matching to integrated online-offline marketing. I’m fluent in English and Mandarin, comfortable leading cross-cultural teams, and I enjoy developing scalable SOPs and automated systems to drive efficiency and impact.

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Language

English
Fluent

Work Experience

PIC & GTM (Product Direction) at GMEELAN Biotech Co., Ltd.
September 1, 2025 - December 1, 2025
Led KOL content operations for TikTok beauty products, producing ~200 videos/month and delivering 5S-level viral hits (>100 orders/day) within two months while maintaining CPM <6 MYR. Developed new content strategies and iterated scripts to drive virality, including identifying a male-audience gap and delivering S-level male-targeted viral content within one week. Planned full-cycle product virality: product strategy, influencer matching, and content alignment with key market selling points. Managed a 7-person local Malaysian influencer team (4 BD + 3 MKT), coordinating meetings, data sharing, and KPI oversight while resolving bottlenecks. Researched SEA beauty demand on TikTok/Shopee; owned end-to-end operations from influencer selection & compliance to omnichannel marketing, facilitating cross-team collaboration.
Marketing/Senior KOL Specialist / PIC at Dr. Leo Biotechnology Co., Ltd. (Malaysia)
August 1, 2024 - September 1, 2025
Aug–Dec 2024: As Junior Marketing Specialist, led TikTok skincare operations, producing 100+ monthly UGC pieces that generated $20K+ GMV/month (Total: 421 posts generating $108,719 GMV at $4 CPM). Promoted to Senior KOL Specialist, managing 15+ local team members across TikTok & IG in Kuala Lumpur. Leveraged data analytics to optimize monthly budgets and content strategies, and built an automated internal system; developed a 1,600+ Malaysian KOL network, overseeing 1,300+ TikTok posts (241M impressions, $1.4M spend at $5 CPM) with strict quality control. Led offline video production and brand activations at IBE Cosmetics Expo; served as official brand representative for Mango TV’s Beauty FaFa variety show, demonstrating integrated online-offline marketing expertise.

Education

Bachelor of Advertising at Beijing Normal University Zhuhai
September 1, 2020 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Retail, Software & Internet