Results-driven marketing and sales consultant with a strong track record in full product launches and integrated campaigns within the medical and pharmaceutical sector. I support organizations in translating complex scientific and clinical data into clear, credible narratives that drive strategic decision-making, market adoption, and commercial growth. I bring hands-on expertise in content strategy, narrative development, sales enablement, coaching, and end-to-end campaign execution, bridging strategy and implementation across European markets. I am energized by new knowledge and experiences, love connecting with people, and thrive on strategic thinking for successful product launches. In my spare time I enjoy walking, skiing, horse riding, and exploring good food.

Isabelle De Smet

Results-driven marketing and sales consultant with a strong track record in full product launches and integrated campaigns within the medical and pharmaceutical sector. I support organizations in translating complex scientific and clinical data into clear, credible narratives that drive strategic decision-making, market adoption, and commercial growth. I bring hands-on expertise in content strategy, narrative development, sales enablement, coaching, and end-to-end campaign execution, bridging strategy and implementation across European markets. I am energized by new knowledge and experiences, love connecting with people, and thrive on strategic thinking for successful product launches. In my spare time I enjoy walking, skiing, horse riding, and exploring good food.

Available to hire

Results-driven marketing and sales consultant with a strong track record in full product launches and integrated campaigns within the medical and pharmaceutical sector. I support organizations in translating complex scientific and clinical data into clear, credible narratives that drive strategic decision-making, market adoption, and commercial growth.

I bring hands-on expertise in content strategy, narrative development, sales enablement, coaching, and end-to-end campaign execution, bridging strategy and implementation across European markets.

I am energized by new knowledge and experiences, love connecting with people, and thrive on strategic thinking for successful product launches. In my spare time I enjoy walking, skiing, horse riding, and exploring good food.

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Language

Dutch
Fluent
English
Advanced
French
Advanced

Work Experience

Head of group marketing Animalcare at Ecuphar group
January 1, 2021 - December 31, 2025
Leading corporate marketing activities across 7 European subsidiaries in prescription and OTC products. Developed and implemented a global OTC launch strategy for a product range in small animals, achieving the highest growth rate of all launched products. Evaluation and modelling of new business opportunities.
Marketing Expert at Gilead - Oncology - Kite
July 1, 2025 - March 31, 2026
Freelance, 9 months assignment - product management in CAR-T therapy in lymphoma.
Sales and Marketing Manager Benelux at KRKA Animal Health
January 1, 2014 - December 31, 2021
Leading the sales and marketing department for KRKA’s start-up division in the Benelux, successfully launching a new subsidiary in a highly competitive market.
Project Manager at MSD - Merck Animal Health
January 1, 2012 - December 31, 2014
Managed veterinary accounts, lead a cross-country animal health economics study and discovered and introduced a new diagnostic tool to boost sales of pharmaceutical products in swine.
Product Manager at Fresenius Kabi - Hospital Human Health
January 1, 2010 - December 31, 2012
Created fresh marketing insights that resulted in regain of growth in the largest mature product group within the company.
Product Manager at Siemens Diagnostics - Human Health
January 1, 2008 - December 31, 2010
Created innovative marketing messages to highlight real benefits of a chemical lab analyzer in a technical market.
Account Manager / Vet Practice at MSD/Pfizer AH / Vet Practice France
January 1, 2005 - December 31, 2008
Managing veterinary accounts, bringing innovative solutions to customers and tailoring messages to fit clients’ needs. Experience as a veterinarian practitioner in national and international clinics (France).

Education

Postgraduate business administration at University of Leuven
January 1, 2011 - December 31, 2012
Master in veterinary medicine at University of Ghent
January 1, 1998 - December 31, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences