Hi, I’m Christof Thierry. I’m a marketing and sales professional based in Austria with extensive experience in digital project management, marketing automation, and CRM consulting. I help brands grow through data-driven customer acquisition and engagement, combining technical tooling with a strategic mindset to optimize e-commerce, CRO, and multichannel campaigns. I enjoy turning complex data into actionable insights, streamlining marketing processes, and collaborating with cross-functional teams to deliver measurable business results. When I’m not optimizing campaigns, I’m exploring new marketing tech and helping businesses transform their digital marketing capabilities.

Hi, I’m Christof Thierry. I’m a marketing and sales professional based in Austria with extensive experience in digital project management, marketing automation, and CRM consulting. I help brands grow through data-driven customer acquisition and engagement, combining technical tooling with a strategic mindset to optimize e-commerce, CRO, and multichannel campaigns. I enjoy turning complex data into actionable insights, streamlining marketing processes, and collaborating with cross-functional teams to deliver measurable business results. When I’m not optimizing campaigns, I’m exploring new marketing tech and helping businesses transform their digital marketing capabilities.

Available to hire

Hi, I’m Christof Thierry. I’m a marketing and sales professional based in Austria with extensive experience in digital project management, marketing automation, and CRM consulting. I help brands grow through data-driven customer acquisition and engagement, combining technical tooling with a strategic mindset to optimize e-commerce, CRO, and multichannel campaigns.

I enjoy turning complex data into actionable insights, streamlining marketing processes, and collaborating with cross-functional teams to deliver measurable business results. When I’m not optimizing campaigns, I’m exploring new marketing tech and helping businesses transform their digital marketing capabilities.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

German
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Marketing Consultant at allUpp
November 1, 2022 - Present
Developed and executed marketing automation strategies to enhance customer engagement and lead nurturing. Managed CRM consulting projects, optimizing customer data workflows and campaign automation. Designed and implemented multi-channel marketing campaigns, improving conversion rates and customer retention. Provided strategic guidance to clients on digital marketing transformation and process automation.
Digital Project Manager – CRM & Marketing Automation at XXXL Group - XXXLdigital
December 1, 2020 - November 1, 2022
Led digital project management initiatives focusing on CRM and SAP Marketing Cloud. Coordinated cross-functional teams, including technical teams, CX experts, and system architects. Enhanced omnichannel customer profiling and campaign automation, leading to improved customer engagement.
Head of Digital Marketing at Room4Ventures GmbH
March 1, 2019 - November 1, 2020
Managed e-commerce operations and marketing for three retail brands and one B2B brand. Oversaw webshop migration from WooCommerce to Shopify and worked with developers on custom plugins. Implemented marketing automation, including email, push notifications, and lead generation funnels. Optimized Google Ads, Facebook Business Manager, and affiliate marketing campaigns.
Key Account Manager & Affiliate Marketing at Travelbird B.V.
June 1, 2017 - December 1, 2017
Managed partnerships with major affiliate platforms such as Urlaubsguru, Urlaubspiraten, and MyDealz. Conducted business intelligence analysis with Tableau for campaign performance insights.
Marketing Intern at Erste Bank – Kärntner Sparkasse
June 1, 2014 - August 31, 2014
Conducted SEO analysis, created marketing reports, and managed Facebook customer engagement. Assisted in event planning for key account clients.
Marketing Intern at Erste Bank – Kärntner Sparkasse
June 1, 2015 - August 31, 2015
Conducted SEO analysis, created marketing reports, and managed Facebook customer engagement. Assisted in event planning for key account clients.

Education

Bachelor of Arts in Marketing & Sales Management at FH Campus 02 – University of Applied Sciences, Graz, Austria
January 1, 2015 - January 1, 2019
Master of Arts in Management of Innovation at FH Campus 02 – University of Applied Sciences, Graz, Austria
January 1, 2025 - January 1, 2025
Master of Arts in Management of Innovation at FH Campus 02 – University of Applied Sciences, Graz, Austria
January 11, 2030 - January 1, 2025
Bachelor of Arts in Marketing & Sales Management at FH Campus 02 – University of Applied Sciences, Graz, Austria
January 1, 2015 - January 1, 2019

Qualifications

Salesforce Marketing Cloud Specialist
January 11, 2030 - January 28, 2026
SAFE Agile SCRUM Certified
January 11, 2030 - January 28, 2026
Google Marketing and Analytics Platform
January 11, 2030 - January 28, 2026
SAP Marketing Cloud Specialist
January 11, 2030 - January 28, 2026
Facebook & Google Ads Classes
January 11, 2030 - January 28, 2026
Salesforce Marketing Cloud Specialist
January 11, 2030 - January 28, 2026
SAFE agile SCRUM certified
January 11, 2030 - January 28, 2026
Google Marketing and Analytics Platform
January 11, 2030 - January 28, 2026
SAP Marketing Cloud Specialist
January 11, 2030 - January 28, 2026
Facebook & Google Ads Classes
January 11, 2030 - January 28, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Travel & Hospitality, Other, Education