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Hi, I’m Justin Farrell—a Creative Group Head and Creative Lead specializing in turning brand strategy into scalable creative systems. Over 15+ years, I’ve built and led high-performing creative teams across global agencies, in-house studios, and remote-first organizations, driving delivery excellence and cohesive governance. I’ve delivered measurable impact for global brands like Unilever, Campari, USN, and Aisle Planner Pro (winning a 46th Annual Telly Award for the campaign that boosted online sales by 41%). I’m passionate about building the processes, cultures, and roles that make creative excellence repeatable and commercially effective.…Hi, I’m Justin Farrell—a Creative Group Head and Creative Lead specializing in turning brand strategy into scalable creative systems. Over 15+ years, I’ve built and led high-performing creative teams across global agencies, in-house studios, and remote-first organizations, driving delivery excellence and cohesive governance. I’ve delivered measurable impact for global brands like Unilever, Campari, USN, and Aisle Planner Pro (winning a 46th Annual Telly Award for the campaign that boosted online sales by 41%). I’m passionate about building the processes, cultures, and roles that make creative excellence repeatable and commercially effective.

Justin Farrell

Creative Director, Art Director, Designer, +2

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Hi, I’m Justin Farrell—a Creative Group Head and Creative Lead specializing in turning brand strategy into scalable creative systems. Over 15+ years, I’ve built and led high-performing creative teams across global agencies, in-house studios, and remote-first organizations, driving delivery excellence and cohesive governance. I’ve delivered measurable impact for global brands like Unilever, Campari, USN, and Aisle Planner Pro (winning a 46th Annual Telly Award for the campaign that boosted online sales by 41%). I’m passionate about building the processes, cultures, and roles that make creative excellence repeatable and commercially effective.…Hi, I’m Justin Farrell—a Creative Group Head and Creative Lead specializing in turning brand strategy into scalable creative systems. Over 15+ years, I’ve built and led high-performing creative teams across global agencies, in-house studios, and remote-first organizations, driving delivery excellence and cohesive governance. I’ve delivered measurable impact for global brands like Unilever, Campari, USN, and Aisle Planner Pro (winning a 46th Annual Telly Award for the campaign that boosted online sales by 41%). I’m passionate about building the processes, cultures, and roles that make creative excellence repeatable and commercially effective.

Available to hire

Hi, I’m Justin Farrell—a Creative Group Head and Creative Lead specializing in turning brand strategy into scalable creative systems. Over 15+ years, I’ve built and led high-performing creative teams across global agencies, in-house studios, and remote-first organizations, driving delivery excellence and cohesive governance.

I’ve delivered measurable impact for global brands like Unilever, Campari, USN, and Aisle Planner Pro (winning a 46th Annual Telly Award for the campaign that boosted online sales by 41%). I’m passionate about building the processes, cultures, and roles that make creative excellence repeatable and commercially effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Lead / Head of Creative (Brand, Campaigns & Social) at Thrive Digital Marketing Agency

December 1, 2023 - March 1, 2025

Led the creative department across branding, social, and campaign delivery; restructured workflows, briefing systems, and internal processes to reduce creative errors by 42% and significantly improve delivery consistency. Spearheaded Creative Brand Workshops, reshaped quoting systems and service frameworks, designed new SOPs, and contributed to senior leadership traction sessions. Recognised with a 46th Annual Telly Award for Aisle Planner Pro.

Creative Lead / Design Director at Superside

May 1, 2022 - May 1, 2023

Led multi-disciplinary creative teams delivering high-volume, high-velocity brand and marketing output across global enterprise and scale-up clients. Owned delivery quality, onboarding, and client collaboration; introduced leadership rhythms and served as senior creative escalation point to solve quality, scope, and delivery challenges.

Creative Group Lead / Head of Social Commerce at OLIVER Africa (Unilever EEMEA) — Durban

January 1, 2021 - April 1, 2022

Built and led the Social Commerce creative studio, managing day-to-day output, quality, and scalability across multiple Unilever brands and markets. Designed a new operating model aligning workflows to global guidelines, delivered the E-commerce Supplementary Toolkit, reduced creative errors by 25%, and owned governance across the ecosystem.

Senior Creative Lead / Senior Art Director at The Whalley Collective — Durban

August 1, 2018 - July 1, 2020

Led creative concept development and pitch execution for major client wins (Campari / Bisquit Cognac and USN) and helped build the agency’s R&D focus on AR and emerging experiences. Maintained creative quality across integrated campaigns spanning TV, social, digital, experiential, AR/VR, and more.

Senior Creative Lead / Senior Art Director at Ogilvy — Durban

September 1, 2016 - July 1, 2018

Senior creative leader responsible for campaign direction and high-stakes brand work. Led creative direction, on-set production leadership, and pitched/presented campaigns to clients; contributed to Unilever OMO pitch and onboarding.

Senior Creative Lead / Senior Art Director at TBWA\Hunt\Lascaris — Durban

September 1, 2015 - August 1, 2016

Senior creative responsible for award-winning editorial and brand campaigns, balancing creative ambition with budgets and timelines. Led ideation, presentation of platforms, and collaboration with production teams.

Senior Creative Lead / Senior Art Director (TTL) at Ninety9cents — Cape Town

December 1, 2013 - August 1, 2015

Led conceptual and creative direction across major SA and international brands (PUMA, Checkers, Capitec, Sedgewick’s, 4th Street Wines). Owned campaign quality across TV, digital, social, OOH, experiential, mobile, and VR; guided TTL content and client engagements.

Senior Designer / Creative Lead (Studio) at O’Donoghue & Associates — Durban

August 1, 2007 - November 1, 2013

Built and led the agency’s first in-house photography department, creating new revenue streams and production capability. Drove growth on Kingsmead Shoes account, delivering a 150% increase in annual billings; enhanced output quality and studio efficiency.