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I'm Azza Hadjhassen, a product and brand designer with a strong background in shaping intuitive digital experiences and building impactful brand identities. I collaborate with startups, tech companies, and cultural institutions, leading projects from UI/UX design to full-scale brand development. I lead end-to-end design across platforms, mentor junior designers, and drive territorial branding initiatives. My work blends practical design with storytelling to help brands connect deeply with audiences, from AI platforms to cultural experiences in Djerba and beyond.…I'm Azza Hadjhassen, a product and brand designer with a strong background in shaping intuitive digital experiences and building impactful brand identities. I collaborate with startups, tech companies, and cultural institutions, leading projects from UI/UX design to full-scale brand development. I lead end-to-end design across platforms, mentor junior designers, and drive territorial branding initiatives. My work blends practical design with storytelling to help brands connect deeply with audiences, from AI platforms to cultural experiences in Djerba and beyond.

Azza Hadjhassen

Brand Designer, Product Designer, UI Designer, +2

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I'm Azza Hadjhassen, a product and brand designer with a strong background in shaping intuitive digital experiences and building impactful brand identities. I collaborate with startups, tech companies, and cultural institutions, leading projects from UI/UX design to full-scale brand development. I lead end-to-end design across platforms, mentor junior designers, and drive territorial branding initiatives. My work blends practical design with storytelling to help brands connect deeply with audiences, from AI platforms to cultural experiences in Djerba and beyond.…I'm Azza Hadjhassen, a product and brand designer with a strong background in shaping intuitive digital experiences and building impactful brand identities. I collaborate with startups, tech companies, and cultural institutions, leading projects from UI/UX design to full-scale brand development. I lead end-to-end design across platforms, mentor junior designers, and drive territorial branding initiatives. My work blends practical design with storytelling to help brands connect deeply with audiences, from AI platforms to cultural experiences in Djerba and beyond.

Available to hire

I’m Azza Hadjhassen, a product and brand designer with a strong background in shaping intuitive digital experiences and building impactful brand identities. I collaborate with startups, tech companies, and cultural institutions, leading projects from UI/UX design to full-scale brand development.

I lead end-to-end design across platforms, mentor junior designers, and drive territorial branding initiatives. My work blends practical design with storytelling to help brands connect deeply with audiences, from AI platforms to cultural experiences in Djerba and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Communication & Design at Djerba World Heritage Days

March 10, 2024 - October 9, 2024

Led territorial branding initiative, coordinating with diverse stakeholders, gathering feedback, and proposing innovative visual strategies to enhance the island’s cultural identity.

Product & Brand Designer / Head of Design / Design Consultant at Clusterlab, Civitas Technologies, Destination Management Organisation Djerba

January 1, 2022 - December 31, 2025

Led product and brand design for multiple clients (2022–2025). Spearheaded Callab AI UI/UX with CTO/CEO and testers using Figma; built its visual identity and a Framer-based website; produced pitch and culture decks to support brand storytelling. Directed UI redesign for Elm.tn, a sovereign AI platform digitizing Tunisia's National Library, and created collage-style visuals for its landing page. Guided the full product design lifecycle with PMs, from wireframes and flows to polished interfaces; developed visual identities, design systems, and UI for projects including Yeet, Remorq, and Join Done. Led UI design for Loomeno, mentored an UX/UI intern, and drove territorial branding for Djerba with stakeholders. Also delivered book cover design for Djerba, l'île aux saveurs (Gourmand Awards recognition) and crafted branding and signage for Underground Mill, Les Jardins de Toumana Hotel, Naga BI, Valera Farm, Ayaki, Inspire Studio.