Hi, I’m Irene Aglione, a Marketing Strategist with hands-on experience in market research, persona development, and full-funnel campaigns for consumer brands. I blend data-driven insights with creative storytelling to drive brand engagement and measurable growth. My studies at LUISS University and my Erasmus experience exposed me to consumer behavior, digital marketing, and impact-driven strategies. I love traveling, exploring new realities, and collaborating with diverse teams. I’m empathetic, organized, and adept at turning complexity into clear plans while meeting tight deadlines and delivering value through collaboration and continuous learning.

Irene Aglione

Hi, I’m Irene Aglione, a Marketing Strategist with hands-on experience in market research, persona development, and full-funnel campaigns for consumer brands. I blend data-driven insights with creative storytelling to drive brand engagement and measurable growth. My studies at LUISS University and my Erasmus experience exposed me to consumer behavior, digital marketing, and impact-driven strategies. I love traveling, exploring new realities, and collaborating with diverse teams. I’m empathetic, organized, and adept at turning complexity into clear plans while meeting tight deadlines and delivering value through collaboration and continuous learning.

Available to hire

Hi, I’m Irene Aglione, a Marketing Strategist with hands-on experience in market research, persona development, and full-funnel campaigns for consumer brands. I blend data-driven insights with creative storytelling to drive brand engagement and measurable growth. My studies at LUISS University and my Erasmus experience exposed me to consumer behavior, digital marketing, and impact-driven strategies.

I love traveling, exploring new realities, and collaborating with diverse teams. I’m empathetic, organized, and adept at turning complexity into clear plans while meeting tight deadlines and delivering value through collaboration and continuous learning.

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Language

Italian
Fluent
English
Fluent
French
Intermediate

Work Experience

Marketing Strategist at Live Connection
December 1, 2025 - February 1, 2026
Market and competitor research; buyer persona creation and audience segmentation. Marketing strategy support including conversion funnel definition, reach objectives and activation channels. KPI monitoring and performance analysis with optimization proposals. Cross-team collaboration to align targets and objectives. Copywriting for posts, Reels, and campaigns; multimedia content creation (graphics, short videos, carousels); editorial calendar management; support in creating landing page assets.

Education

Master's degree in Marketing Customer Engagement & Relationship Management at LUISS University, Rome
September 1, 2024 - July 1, 2026
Erasmus Exchange at NEOMA Business School, Rouen, France
September 1, 2025 - December 1, 2025
Bachelor's degree in Economics and Management of Enterprises at LUISS University, Rome
September 1, 2021 - July 1, 2024

Qualifications

IELTS
January 11, 2030 - January 28, 2026
Google Analytics
January 11, 2030 - January 28, 2026
Markstrat Simulation
January 11, 2030 - January 28, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services