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Hi, I’m Facundo Miniello, a Marketing & Brand Strategist with 10+ years of experience driving results across government, tech, Web3, iGaming, and influencer marketing. I’m expert at developing full-funnel digital campaigns, leading creative direction, managing partnerships, and aligning cross-functional teams. I’ve managed budgets up to €250,000 annually, collaborated with marketing, sales, and design teams, and built campaigns with partners like RCD Espanyol, Stake.com, and BC.Game. I’m proficient in Adobe Suite, Meta Ads, Google Ads, and AI-powered tools, and I thrive on turning data into action.…Hi, I’m Facundo Miniello, a Marketing & Brand Strategist with 10+ years of experience driving results across government, tech, Web3, iGaming, and influencer marketing. I’m expert at developing full-funnel digital campaigns, leading creative direction, managing partnerships, and aligning cross-functional teams. I’ve managed budgets up to €250,000 annually, collaborated with marketing, sales, and design teams, and built campaigns with partners like RCD Espanyol, Stake.com, and BC.Game. I’m proficient in Adobe Suite, Meta Ads, Google Ads, and AI-powered tools, and I thrive on turning data into action.

Facundo Miniello

Social Media Manager, Brand Strategist, Marketing Strategist, +3

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Hi, I’m Facundo Miniello, a Marketing & Brand Strategist with 10+ years of experience driving results across government, tech, Web3, iGaming, and influencer marketing. I’m expert at developing full-funnel digital campaigns, leading creative direction, managing partnerships, and aligning cross-functional teams. I’ve managed budgets up to €250,000 annually, collaborated with marketing, sales, and design teams, and built campaigns with partners like RCD Espanyol, Stake.com, and BC.Game. I’m proficient in Adobe Suite, Meta Ads, Google Ads, and AI-powered tools, and I thrive on turning data into action.…Hi, I’m Facundo Miniello, a Marketing & Brand Strategist with 10+ years of experience driving results across government, tech, Web3, iGaming, and influencer marketing. I’m expert at developing full-funnel digital campaigns, leading creative direction, managing partnerships, and aligning cross-functional teams. I’ve managed budgets up to €250,000 annually, collaborated with marketing, sales, and design teams, and built campaigns with partners like RCD Espanyol, Stake.com, and BC.Game. I’m proficient in Adobe Suite, Meta Ads, Google Ads, and AI-powered tools, and I thrive on turning data into action.

Available to hire

Hi, I’m Facundo Miniello, a Marketing & Brand Strategist with 10+ years of experience driving results across government, tech, Web3, iGaming, and influencer marketing. I’m expert at developing full-funnel digital campaigns, leading creative direction, managing partnerships, and aligning cross-functional teams.

I’ve managed budgets up to €250,000 annually, collaborated with marketing, sales, and design teams, and built campaigns with partners like RCD Espanyol, Stake.com, and BC.Game. I’m proficient in Adobe Suite, Meta Ads, Google Ads, and AI-powered tools, and I thrive on turning data into action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Catalan; Valencian

Advanced

Spanish; Castilian

Fluent

Work Experience

Social Media & Brand Manager (Freelance/Agency) at Freelance / Agency

January 1, 2019 - December 31, 2021

Designed and executed comprehensive digital marketing strategies for private companies and independent professionals, with a focus on performance marketing and brand positioning. Managed end-to-end campaigns using Google Ads, Meta Business Manager, and content marketing frameworks to drive targeted traffic, engagement, and conversions. Managed brand identity, social media presence, photography direction, and implemented crisis communication plans.

Communication Director at The Metropolitan Area Coordination Entity (ECAM)

January 1, 2018 - December 31, 2020

Developed strategic communication plans in coordination with municipal leaders. Led institutional branding and graphic design initiatives across public departments.

Campaign Communications Manager at Political Campaign – Candidate Positioning

January 1, 2019 - December 31, 2019

Led social media and traditional ad strategy for political candidate positioning, incorporating audience segmentation and A/B testing. Produced visual and written content, campaign materials, and managed media buying while tracking key KPIs to evaluate performance.

Communication and Project Advisor at Honorable City Council

January 1, 2014 - December 31, 2017

Managed communications and legislative project support for a council member. Collaborated on proposals related to public policy and social impact.

Government Communication Director at Santa Fe Government

January 1, 2014 - December 31, 2020

Led government communications strategy and branding for Santa Fe, coordinating across departments and supporting public policy initiatives.

Social Media & Brand Manager (Freelance / Agency) at FREELANCE / AGENCY

January 1, 2019 - December 31, 2021

Communication Director at METROPOLITAN AREA COORDINATION ENTITY (ECAM)

January 1, 2018 - January 1, 2020

Developed strategic communication plans in coordination with municipal leaders. Led institutional branding and graphic design initiatives across public departments.

Campaign Communications Manager at Honorable City Council (Political Campaign)

January 1, 2019 - December 31, 2019

Communication Director at Santa Fe Government

January 1, 2014 - January 1, 2020

Led communications across government departments, ensuring consistent messaging and branding.

Marketing & Social Media (Freelance) Growth Marketing & Social Media Manager at Spain

January 1, 2025 - Present

Led strategy and execution of integrated digital communication, content marketing, and brand positioning plans across B2B and B2C audiences. Directed the brand’s creative vision across social media, website, and press channels, ensuring consistency and alignment with key performance marketing goals. Managed strategic partnerships, including RCD Espanyol, Stake.com, BC.Game. Led influencers to co-create campaigns that delivered measurable results tied to KPIs. Managing a yearly marketing budget of up to €250,000, ensuring efficient allocation across channels and partner activations. Collaborated cross-functionally with marketing, sales, and design teams, while maintaining effective stakeholder communication, to align all communications with campaign objectives and business outcomes.