AM

I’m Alejandra Mori, a marketing and automation expert based in Amsterdam with over eight years of experience driving digital campaigns, content pipelines, and AI-powered marketing solutions across the US, EMEA, and…

About

I’m Alejandra Mori, a marketing and automation expert based in Amsterdam with over eight years of experience driving digital campaigns, content pipelines, and AI-powered marketing solutions across the US, EMEA, and LATAM. I excel at leading cross-functional teams, coordinating with product and design stakeholders, and delivering multi-market projects on time and within budget.

I love turning data into strategy, optimizing content and SEO for e-commerce and marketplaces, and building scalable marketing systems. Outside work, I founded Moca English to help Spanish-speaking learners expand professional opportunities, and I enjoy exploring AI-driven automation to unlock measurable growth for brands.

  • 6 years' experience
  • Joined January 2026

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • DutchBeginner

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods
  • Software & Internet
  • Travel & Hospitality
  • Education
  • Professional Services
  • Gaming

Work experience· 9 roles

Creative Automation Project Manager · StoryteqDec 2024 – Dec 2024 · 1 mo

Planning and managing marketing automation (AI) projects across multiple markets (US, EMEA); collaborating with product/development teams; leading a group of technical designers; defining processes with international clients; monitoring progress, budgets, and team capacity; running kick-offs, catch-ups, and retrospectives; flagging risks early to avoid delays.

Founder · Moca EnglishDec 2023 – Dec 2024 · 1 yr 1 mo

Creator of a digital program for Spanish speakers to master English and TikTok educational influencer. Built a program that helped over 50,000 customers in LATAM; manage social content and campaigns; measure customer satisfaction.

NPI Content & Project Manager · IncubetaDec 2023 – Dec 2024 · 1 yr 1 mo

Client: Versuni/Philips Localization Marketplace Content Management & Project Management. Led end-to-end NPI projects, set timelines and goals; content management and SEO for Amazon local product pages across EU9, LATAM, US, CA; SKU and category management.

Project & Content Manager | E-commerce · HiraokaMar 2022 – Nov 2023 · 1 yr 9 mos
Digital Marketing Lead · Basher AgencyFeb 2021 – Dec 2024 · 3 yrs 11 mos
Senior Campaign Manager · McCann WorldgroupNov 2020 – Feb 2022 · 1 yr 4 mos
Marketing Manager | Co-founder · ECP TravelNov 2019 – Oct 2020 · 1 yr
Digital Content Executive · Grey | PeruApr 2018 – Apr 2019 · 1 yr 1 mo

Education

Master's degree in Marketing · Vrije Universiteit Amsterdam (VU Amsterdam)2030 – 2026
Bachelor's in Advertising and Strategic Design · UCAL | Universidad de Ciencias y Artes de América Latina2030 – 2026

Certifications and awards

Amazon Advertising Foundations Certification2023 – 2026
TOEFL iBT2020 – 2026

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