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I’m Alejandra Mori, a marketing and automation expert based in Amsterdam with over eight years of experience driving digital campaigns, content pipelines, and AI-powered marketing solutions across the US, EMEA, and LATAM. I excel at leading cross-functional teams, coordinating with product and design stakeholders, and delivering multi-market projects on time and within budget. I love turning data into strategy, optimizing content and SEO for e-commerce and marketplaces, and building scalable marketing systems. Outside work, I founded Moca English to help Spanish-speaking learners expand professional opportunities, and I enjoy exploring AI-driven automation to unlock measurable growth for brands.…I’m Alejandra Mori, a marketing and automation expert based in Amsterdam with over eight years of experience driving digital campaigns, content pipelines, and AI-powered marketing solutions across the US, EMEA, and LATAM. I excel at leading cross-functional teams, coordinating with product and design stakeholders, and delivering multi-market projects on time and within budget. I love turning data into strategy, optimizing content and SEO for e-commerce and marketplaces, and building scalable marketing systems. Outside work, I founded Moca English to help Spanish-speaking learners expand professional opportunities, and I enjoy exploring AI-driven automation to unlock measurable growth for brands.

Alejandra Mori

Project Manager, Marketing Automation Specialist, Marketing Strategist, +2

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I’m Alejandra Mori, a marketing and automation expert based in Amsterdam with over eight years of experience driving digital campaigns, content pipelines, and AI-powered marketing solutions across the US, EMEA, and LATAM. I excel at leading cross-functional teams, coordinating with product and design stakeholders, and delivering multi-market projects on time and within budget. I love turning data into strategy, optimizing content and SEO for e-commerce and marketplaces, and building scalable marketing systems. Outside work, I founded Moca English to help Spanish-speaking learners expand professional opportunities, and I enjoy exploring AI-driven automation to unlock measurable growth for brands.…I’m Alejandra Mori, a marketing and automation expert based in Amsterdam with over eight years of experience driving digital campaigns, content pipelines, and AI-powered marketing solutions across the US, EMEA, and LATAM. I excel at leading cross-functional teams, coordinating with product and design stakeholders, and delivering multi-market projects on time and within budget. I love turning data into strategy, optimizing content and SEO for e-commerce and marketplaces, and building scalable marketing systems. Outside work, I founded Moca English to help Spanish-speaking learners expand professional opportunities, and I enjoy exploring AI-driven automation to unlock measurable growth for brands.

Available to hire

I’m Alejandra Mori, a marketing and automation expert based in Amsterdam with over eight years of experience driving digital campaigns, content pipelines, and AI-powered marketing solutions across the US, EMEA, and LATAM. I excel at leading cross-functional teams, coordinating with product and design stakeholders, and delivering multi-market projects on time and within budget.

I love turning data into strategy, optimizing content and SEO for e-commerce and marketplaces, and building scalable marketing systems. Outside work, I founded Moca English to help Spanish-speaking learners expand professional opportunities, and I enjoy exploring AI-driven automation to unlock measurable growth for brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Dutch

Beginner

Work Experience

Creative Automation Project Manager at Storyteq

December 1, 2024 - December 1, 2024

Planning and managing marketing automation (AI) projects across multiple markets (US, EMEA); collaborating with product/development teams; leading a group of technical designers; defining processes with international clients; monitoring progress, budgets, and team capacity; running kick-offs, catch-ups, and retrospectives; flagging risks early to avoid delays.

NPI Content & Project Manager at Incubeta

December 1, 2023 - December 1, 2024

Client: Versuni/Philips Localization Marketplace Content Management & Project Management. Led end-to-end NPI projects, set timelines and goals; content management and SEO for Amazon local product pages across EU9, LATAM, US, CA; SKU and category management.

Founder at Moca English

December 1, 2023 - December 1, 2024

Creator of a digital program for Spanish speakers to master English and TikTok educational influencer. Built a program that helped over 50,000 customers in LATAM; manage social content and campaigns; measure customer satisfaction.

Digital Marketing Lead at Basher Agency

February 1, 2021 - December 1, 2024

Led full-funnel marketing campaigns with a focus on influencer marketing, content creation, and social media strategy across Europe, Asia, and LATAM; collaborated with cross-functional teams to deliver high-impact digital content; analyzed results to drive optimization and UX improvements.

Project & Content Manager | E-commerce at Hiraoka

March 1, 2022 - November 1, 2023

Led e-commerce projects with omnichannel strategies; managed product listings and promotional campaigns; optimized content (SEO) and user experience; achieved a 20.3% increase in online sales in 2021.

Senior Campaign Manager at McCann Worldgroup

November 1, 2020 - February 1, 2022

Campaign and content creation for Nestlé, Sodimac/Maestro, Coca-Cola; SEO-optimized assets; supported DTC and B2B campaign planning; storytelling-driven content to strengthen brand presence; Bronze Effie Award 2021.

Marketing Manager | Co-founder at ECP Travel

November 1, 2019 - October 1, 2020

Marketing and management for travel agency; developed e-commerce and content strategies, including SEO, pricing, to drive online bookings; audited and improved the digital customer journey to boost engagement.

Digital Content Executive at Grey | Peru

April 1, 2018 - April 1, 2019

Campaign and content creation for Pacífico Business School, Gloria, Tottus, and El Comercio; won EFFE awards for campaigns; developed digital content for social, leads, e-commerce, and outdoor media.

User Experience Specialist at HD Media | Peru

May 1, 2017 - April 1, 2018

Led creation and continuous enhancement of client apps and websites; focused on UX optimization with data-driven insights; collaborated with cross-functional teams to ensure seamless UX alignment with business goals.