Hi, I’m Anish Singla, a data-driven performance marketer with 2.5 years of hands-on experience across Google Ads and Meta. I specialize in keyword and audience strategy, daily pacing, and A/B testing, and I enjoy building structured experiments and feedback loops across creative and landing pages to improve ROAS and reduce CAC. I’ve planned and executed 5 crore+ monthly budgets across Meta, Google, Bing, Taboola, and Adara for Travel and Spiritual & Wellness brands, driving revenue growth while maintaining CAC. I thrive in cross-channel collaboration, scale high-intent channels, and have experience coordinating with 149 brand partners and activating offline campaigns to boost engagement.

Anish Singla

Hi, I’m Anish Singla, a data-driven performance marketer with 2.5 years of hands-on experience across Google Ads and Meta. I specialize in keyword and audience strategy, daily pacing, and A/B testing, and I enjoy building structured experiments and feedback loops across creative and landing pages to improve ROAS and reduce CAC. I’ve planned and executed 5 crore+ monthly budgets across Meta, Google, Bing, Taboola, and Adara for Travel and Spiritual & Wellness brands, driving revenue growth while maintaining CAC. I thrive in cross-channel collaboration, scale high-intent channels, and have experience coordinating with 149 brand partners and activating offline campaigns to boost engagement.

Available to hire

Hi, I’m Anish Singla, a data-driven performance marketer with 2.5 years of hands-on experience across Google Ads and Meta. I specialize in keyword and audience strategy, daily pacing, and A/B testing, and I enjoy building structured experiments and feedback loops across creative and landing pages to improve ROAS and reduce CAC.

I’ve planned and executed 5 crore+ monthly budgets across Meta, Google, Bing, Taboola, and Adara for Travel and Spiritual & Wellness brands, driving revenue growth while maintaining CAC. I thrive in cross-channel collaboration, scale high-intent channels, and have experience coordinating with 149 brand partners and activating offline campaigns to boost engagement.

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Language

English
Advanced

Work Experience

Performance Marketer at Maino.ai (Product Based Startup)
September 1, 2024 - Present
Led data-driven marketing initiatives across Google Ads and Meta, managing multi-channel campaigns and budget optimization to improve ROAS and CAC. Implemented daily pacing, audience segmentation, and structured A/B testing to identify winning creative and landing-page iterations. Built and maintained feedback loops between creative and landing pages, and coordinated cross-channel campaigns with multiple brand partners to drive both online and offline engagement.
Marketing Management Trainee at DLF Limited
February 1, 2024 - July 1, 2024
Supported performance-led digital marketing campaigns across Meta, Google, Bing, Taboola and Adara. Managed campaigns with 5 crore+ monthly budgets, conducted Meta Ads RCA and Google Ads optimization, and collaborated on strategies to scale MOFU efforts, improve lead quality, and sustain CAC while expanding channel reach. Contributed to offline activations and event-driven campaigns to strengthen brand visibility.

Education

Post Graduate Diploma in Business Management - Marketing Management at Narsee Monjee Institute of Management Studies
January 1, 2022 - January 1, 2024
B.Sc. in Hospitality and Hotel Administration at Institute of Hotel Management, Chandigarh
January 1, 2017 - January 1, 2020

Qualifications

Post Graduate Diploma in Business Management - Marketing Management
January 1, 2022 - January 1, 2024

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Professional Services, Other