Kiratpal Kaur

Set up and managed Google Ads PPC campaigns for kitchen, bath, and flooring categories, improving lead quality and store foot traffic. Optimized ad copy and keywords, resulting in higher CTR and reduced CPC across multiple campaigns. Built and maintained the Google Business Profile, improving local SEO visibility and customer engagement. Created high-quality content for Facebook and Instagram, increasing reach and engagement through targeted strategies. Implemented GA4 tracking, conversion goals, and dashboards to measure performance (click-to-call, form submissions, direction requests). Conducted SEO keyword research for competitive niches to improve ranking and visibility. Set up Facebook Pixel and Google Tag Manager to ensure accurate tracking and reporting. Designed and promoted seasonal marketing campaigns, boosting online visibility and customer inquiries.

Designed and developed responsive web interfaces using HTML5, CSS, JavaScript, React, and TypeScript. Collaborated with designers and QA teams to deliver high-quality experiences. This technical background supports strong expertise in analytics setup, tracking, SEO implementation, and website performance optimization.