Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Gary Pilla—a Creative Director with 20+ years of experience driving profitable growth for challenger and high-growth brands through digital-first creative strategies. I specialize in developing performance-oriented creative that differentiates brands in crowded categories, and I have a proven track record of scaling creative engines and leading high-impact photo and video shoot leadership. I excel at translating complex brand missions into cohesive E-commerce and PDP strategies that maximize conversions and brand presence. I thrive collaborating with cross-functional teams to design builder/buyer engagement experiences and cohesive 360° creative strategies that elevate visibility and generate leads in competitive landscapes.…Hi, I'm Gary Pilla—a Creative Director with 20+ years of experience driving profitable growth for challenger and high-growth brands through digital-first creative strategies. I specialize in developing performance-oriented creative that differentiates brands in crowded categories, and I have a proven track record of scaling creative engines and leading high-impact photo and video shoot leadership. I excel at translating complex brand missions into cohesive E-commerce and PDP strategies that maximize conversions and brand presence. I thrive collaborating with cross-functional teams to design builder/buyer engagement experiences and cohesive 360° creative strategies that elevate visibility and generate leads in competitive landscapes.

Gary Pilla

Creative Director, Art Director, Brand Designer, +5





Hi, I'm Gary Pilla—a Creative Director with 20+ years of experience driving profitable growth for challenger and high-growth brands through digital-first creative strategies. I specialize in developing performance-oriented creative that differentiates brands in crowded categories, and I have a proven track record of scaling creative engines and leading high-impact photo and video shoot leadership. I excel at translating complex brand missions into cohesive E-commerce and PDP strategies that maximize conversions and brand presence. I thrive collaborating with cross-functional teams to design builder/buyer engagement experiences and cohesive 360° creative strategies that elevate visibility and generate leads in competitive landscapes.…Hi, I'm Gary Pilla—a Creative Director with 20+ years of experience driving profitable growth for challenger and high-growth brands through digital-first creative strategies. I specialize in developing performance-oriented creative that differentiates brands in crowded categories, and I have a proven track record of scaling creative engines and leading high-impact photo and video shoot leadership. I excel at translating complex brand missions into cohesive E-commerce and PDP strategies that maximize conversions and brand presence. I thrive collaborating with cross-functional teams to design builder/buyer engagement experiences and cohesive 360° creative strategies that elevate visibility and generate leads in competitive landscapes.

Available to hire

Hi, I’m Gary Pilla—a Creative Director with 20+ years of experience driving profitable growth for challenger and high-growth brands through digital-first creative strategies. I specialize in developing performance-oriented creative that differentiates brands in crowded categories, and I have a proven track record of scaling creative engines and leading high-impact photo and video shoot leadership.

I excel at translating complex brand missions into cohesive E-commerce and PDP strategies that maximize conversions and brand presence. I thrive collaborating with cross-functional teams to design builder/buyer engagement experiences and cohesive 360° creative strategies that elevate visibility and generate leads in competitive landscapes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Chief Creative Officer / Director of Brand & Creative at GREAT AMERICAN

January 1, 2019 - Present

Led digital-first campaigns for Great American, tripling revenue by optimizing the customer journey and differentiating the brand. Partnered with cross-functional teams to develop builder/buyer engagement strategies, using a scrappy, results-driven approach to maximize limited resources in key markets. Directed photo and video shoot leadership for multi-channel assets, ensuring a high-quality brand presence across digital and performance channels. Developed a cohesive 360° creative strategy that boosted visibility and generated qualified leads in competitive landscapes.

Director, Branding & Creative Services at SelectQuote

January 1, 2016 - January 1, 2018

Developed and optimized Landing Page conversions by 657% through rigorous A/B testing and performance-driven E-commerce/PDP strategy; increased life insurance leads by 384% by translating complex offerings into engaging, digital-first creative content; led creative teams in navigating regulated categories to deliver high-performing assets that met compliance standards while driving growth; partnered with internal stakeholders to build a scalable creative engine that delivered dramatic growth in engagement and lead volume.

VP, Chief Creative Officer at M7 Labs

January 1, 2013 - January 1, 2016

Led photo and video shoot leadership for the NordicTrack campaign, overseeing 300+ commercial productions with a results-driven mindset. Scaled the creative team from 3 to 11 designers and specialists, providing mentorship and fostering a modern, performance-oriented culture. Differentiated client brands through high-growth creative strategies that integrated traditional media with modern digital ecosystems. Translated brand visions into award-winning integrated campaigns that increased market share for global brands in the fitness and wellness sectors.

Executive Creative Director, Creative Director, Group Creative Director at R2C Group, DONER ADVERTISING, STERN ADVERTISING, MULTIPLE LOCATIONS

January 1, 2000 - January 1, 2013

Directed external agency management and internal teams to deliver award-winning campaigns for CPG and regulated category brands including NutriSystem and McDonald’s. Developed E-commerce strategy and digital assets for TaxAct and Kay Jewelers, focusing on high-growth and performance-oriented creative output. Led creative strategy for 70+ industry award-winning projects (ADDYs, Tellys, Moxies), demonstrating consistent excellence in brand differentiation.