I'm a results-driven digital marketing and social media strategist with 5+ years of experience delivering data-driven campaigns across content marketing, brand growth, and audience engagement. I specialize in crafting multi-platform strategies that increase reach, optimize performance, and generate measurable results for brands and talent across media and entertainment industries. With a background in film production and hands-on experience coordinating creative campaigns, I bring storytelling, production planning, and brand positioning to every project. I'm excited to contribute innovative digital strategies to marketing agencies and growth-focused brands seeking to scale their impact.

Wajiha Mazhar

I'm a results-driven digital marketing and social media strategist with 5+ years of experience delivering data-driven campaigns across content marketing, brand growth, and audience engagement. I specialize in crafting multi-platform strategies that increase reach, optimize performance, and generate measurable results for brands and talent across media and entertainment industries. With a background in film production and hands-on experience coordinating creative campaigns, I bring storytelling, production planning, and brand positioning to every project. I'm excited to contribute innovative digital strategies to marketing agencies and growth-focused brands seeking to scale their impact.

Available to hire

I’m a results-driven digital marketing and social media strategist with 5+ years of experience delivering data-driven campaigns across content marketing, brand growth, and audience engagement. I specialize in crafting multi-platform strategies that increase reach, optimize performance, and generate measurable results for brands and talent across media and entertainment industries.

With a background in film production and hands-on experience coordinating creative campaigns, I bring storytelling, production planning, and brand positioning to every project. I’m excited to contribute innovative digital strategies to marketing agencies and growth-focused brands seeking to scale their impact.

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Language

English
Fluent
French
Beginner
Urdu
Fluent

Work Experience

Social Media Content Creator at Independent Freelance / Self-Directed
January 1, 2021 - Present
Self-directed freelance role creating engaging content for social media platforms (Instagram, TikTok, Facebook) to grow audience and brand visibility. Designed graphics, short videos, and reels using Canva and video editing tools. Planned and scheduled posts, monitored engagement, and adapted content strategy to increase reach. Supported growth of clothing brands ByMurka and Shades.
Event Manager at Antidote Music Events
January 1, 2023 - December 31, 2024
Managed four music events from planning to execution, coordinated logistics, vendors, and promotions. Gained experience in personal branding, client communication, and marketing coordination. Oversaw event marketing and on-site operations to ensure a smooth attendee experience.
Model at Freelance / Various Brands
January 1, 2022 - December 31, 2025
Collaborated on professional photo shoots and brand campaigns; gained experience in personal branding, client communication, and marketing coordination.
Social Media Content Creator at Self-Directed / Freelance
January 1, 2021 - Present
Created engaging content for social platforms (Instagram, TikTok, Facebook) to grow audience and brand visibility. Designed graphics, shorts, and reels using Canva and video editing tools. Planned and scheduled posts, monitored engagement, and adapted content strategy to increase reach. Supported growth of clothing brands ByMurka and Shades through content creation and audience engagement.
Model at Freelance
January 1, 2022 - January 1, 2025
Collaborated on professional photoshoots and brand campaigns. Gained experience in personal branding, client communication, and marketing coordination.
Social Media Content Creator at Self-Employed / Freelance
January 1, 2021 - Present
Created engaging content for social media platforms (Instagram, TikTok, Facebook) to grow audience and brand visibility. Designed graphics, short videos, and reels using Canva and video editing tools. Planned and scheduled posts, monitored engagement, and adapted content strategy to increase reach. Supported growth of clothing brands ByMurka and Shades, driving audience engagement on Instagram.
Model / Freelance at Self-Employed
January 1, 2022 - December 31, 2025
Collaborated on professional photoshoots and brand campaigns. Gained experience in personal branding, client communication, and marketing coordination.
Digital Marketing & Content Strategist at Self-Directed / Freelance
January 1, 2021 - Present
Results-driven digital marketing and content strategist with 5+ years of experience in content marketing, brand growth, and audience engagement across multi-platform campaigns. Led planning, execution, and optimization to deliver measurable results.
Director, Script Writer & Editor at Independent Film Projects
January 1, 2021 - December 31, 2024
Directed and edited 2 feature films and 1 documentary; led script writing, pre-production planning, and creative direction; managed production teams and coordinated post-production workflows to deliver content optimized for digital promotion.
Digital Marketing Strategist, Brand Experience Lead at Modeling Agency & Brand Experience
January 1, 2022 - December 31, 2025
Developed and executed digital marketing strategies across Instagram, TikTok, and Facebook. Managed content calendars aligned with brand goals and campaign objectives. Analyzed audience insights and engagement metrics to optimize performance and reach. Created short-form video content, reels, and branded graphics. Implemented growth strategies to increase engagement, visibility, and community interaction. Supported fashion brands with brand positioning and social media marketing campaigns.
Event Manager & Marketing Lead at 6 Antidote Music Events
January 1, 2023 - December 31, 2024
Managed 4 large-scale music events from planning to execution. Led digital promotion strategies and social media marketing campaigns. Coordinated vendors, logistics, and audience engagement strategies.
Digital Marketing & Content Strategist at Self-Directed / Freelancer
January 1, 2021 - Present
Director | Script writer | Editor; Independent Film Projects
On-Site Creative & Brand Coordinator at Independent Film Projects
January 1, 2021 - January 1, 2024
Coordinated photoshoots and commercial campaigns. Managed behind-the-scenes digital content production. Assisted with model branding and online presence strategy. Supported campaign marketing coordination and client communication.
Digital Marketing & Brand Experience Lead at Modeling Agency & Brand Experience
January 1, 2022 - January 1, 2025
Developed and executed digital marketing strategies across Instagram, TikTok, and Facebook. Managed content calendars aligned with brand goals and campaign objectives. Analyzed audience insights and engagement metrics to optimize performance and reach. Created short-form video content, reels, and branded graphics. Implemented growth strategies to increase engagement, visibility, and community interaction. Supported fashion brands with brand positioning and social media marketing campaigns. Directed and edited 2 feature films and 1 documentary. Led script writing, pre-production planning, and creative direction. Managed production teams and coordinated post-production workflow. Delivered final edited content optimized for digital platforms and promotion.

Education

at TMUC (The Millennium University College)
January 1, 2019 - January 1, 2021
at TMUC (The Millennium University College)
January 1, 2021 - January 1, 2024
at TMUC (The Millennium University College)
January 1, 2021 - January 1, 2024
at Concordia College
January 11, 2030 - February 12, 2026

Qualifications

Intermediate of Computer Sciences
January 1, 2019 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Consumer Goods