Alissa Baldwin

Social Media Manager at Middleman the Agency, LLC

Owned and executed organic social media strategies and campaigns for brands such as Frito Lay, O Organics (Albertsons), and Casper Mattresses. Conceptualized and outlined creative strategies based on performance and brand messaging goals. Created growth and engagement campaigns across email, paid media, and social channels; collaborated with client teams to implement cohesive social programs.

Creative Marketing / Content Marketing at Drink Monday

Supported the successful launch of a new spirit across multiple channels (email, paid media, creative direction, messaging, organic social media). Led onboarding and integrated campaigns to establish a cohesive voice and message across platforms.

Account Manager - Social Media at Social Supply Co. (now Inspira)

Managed organic social media services for a range of industries including neuroscience & brain care, legacy DTC brands, skincare, alcohol, non-alcoholic beverages, and veterinary practices. Created in-depth content audits and analytics, built content calendars, supported onboarding of new clients, and drove growth and engagement across channels; increased Instagram engagement by over 120% in a 6-month period.

Creative Marketing / Brand & Content Lead at Drink Monday

Earlier role at Drink Monday focusing on creative branding and marketing campaigns; collaborated with internal teams to deliver content and campaigns.