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I am Erinn McKenna, a lead Brand Designer and art director based in Brooklyn. I specialize in conceptualizing large-scale campaigns and building cohesive brand ecosystems across paid media, email, social, DTC sites, Amazon, retail, and packaging. In my current role at quip, I’ve led multi-channel campaigns with budgets up to $400k, driving significant revenue growth.\n\nI collaborate with the Creative Director, SVP of Marketing, and production partners to craft compelling stories, casting, shot lists, and on-set collaboration. I mentor freelancers and junior designers while delivering high-impact static and motion assets using Adobe Creative Suite, Figma, and Monday.com to support brand goals.…I am Erinn McKenna, a lead Brand Designer and art director based in Brooklyn. I specialize in conceptualizing large-scale campaigns and building cohesive brand ecosystems across paid media, email, social, DTC sites, Amazon, retail, and packaging. In my current role at quip, I’ve led multi-channel campaigns with budgets up to $400k, driving significant revenue growth.\n\nI collaborate with the Creative Director, SVP of Marketing, and production partners to craft compelling stories, casting, shot lists, and on-set collaboration. I mentor freelancers and junior designers while delivering high-impact static and motion assets using Adobe Creative Suite, Figma, and Monday.com to support brand goals.

Erinn McKenna

Art Director, Brand Designer, Designer, +2

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I am Erinn McKenna, a lead Brand Designer and art director based in Brooklyn. I specialize in conceptualizing large-scale campaigns and building cohesive brand ecosystems across paid media, email, social, DTC sites, Amazon, retail, and packaging. In my current role at quip, I’ve led multi-channel campaigns with budgets up to $400k, driving significant revenue growth.\n\nI collaborate with the Creative Director, SVP of Marketing, and production partners to craft compelling stories, casting, shot lists, and on-set collaboration. I mentor freelancers and junior designers while delivering high-impact static and motion assets using Adobe Creative Suite, Figma, and Monday.com to support brand goals.…I am Erinn McKenna, a lead Brand Designer and art director based in Brooklyn. I specialize in conceptualizing large-scale campaigns and building cohesive brand ecosystems across paid media, email, social, DTC sites, Amazon, retail, and packaging. In my current role at quip, I’ve led multi-channel campaigns with budgets up to $400k, driving significant revenue growth.\n\nI collaborate with the Creative Director, SVP of Marketing, and production partners to craft compelling stories, casting, shot lists, and on-set collaboration. I mentor freelancers and junior designers while delivering high-impact static and motion assets using Adobe Creative Suite, Figma, and Monday.com to support brand goals.

Available to hire

I am Erinn McKenna, a lead Brand Designer and art director based in Brooklyn. I specialize in conceptualizing large-scale campaigns and building cohesive brand ecosystems across paid media, email, social, DTC sites, Amazon, retail, and packaging. In my current role at quip, I’ve led multi-channel campaigns with budgets up to $400k, driving significant revenue growth.\n\nI collaborate with the Creative Director, SVP of Marketing, and production partners to craft compelling stories, casting, shot lists, and on-set collaboration. I mentor freelancers and junior designers while delivering high-impact static and motion assets using Adobe Creative Suite, Figma, and Monday.com to support brand goals.

Skills

Experience Level

Expert

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Expert

Work Experience

Lead Brand Designer at quip

January 1, 2022 - Present

Leads art direction and conceptualizes large-scale creative campaigns, including the 24 and 25 Holiday seasons, with budgets of $400k and $200k respectively. Coordinates and art-directs product launches and promotional campaigns, directing freelancers and junior designers on campaign aesthetics and asset execution. Partners with the Creative Director and SVP of Marketing to craft stories through shot lists, casting, and on-set collaboration; delivers high-impact assets across paid media, email, organic social, DTC site, Amazon, retail, and packaging. Result: campaign-driven revenue increase of 74% from the prior month.

Associate Brand Designer at The Children’s Place

January 1, 2021 - January 1, 2022

Art directed the brand identity and social launch for PJ Place; supported celebrity and influencer content ideation for the launch photoshoot; led quarterly photo/video shoots and managed the retouching process with an in-house team, integrating 100+ assets into social calendars and broader campaigns. Leveraged social-forward trends and motion graphics to design engaging paid and organic content across multiple brands; managed incoming creative requests and delegated tasks to freelancers based on capacity and priorities.

Associate Marketing Designer at Reed Exhibitions

January 1, 2020 - January 1, 2021

Conceptualized and executed event marketing deliverables for jewelry trade shows (JIS and JCK), including weekly newsletters, paid and organic social campaigns, event signage, and sales decks. Planned and wrote copy for monthly social calendars to support brand awareness and engagement across JIS and JCK channels.