Available to hire
Hi, I’m Cristina Diana Manea, a Social Media & E-mail Marketing Specialist based in Bucharest, Romania. I have 5+ years of experience building data-driven social media and email marketing strategies for B2C brands, focusing on organic growth, engagement, and community building.
I specialize in Instagram Reels, carousel posts, and static content optimized for reach, social proof, and storytelling. I blend creative execution with analytics to guide content strategy, improve performance, and support campaign objectives. I thrive in cross-functional collaboration and consistent delivery across teams and partners.
Experience Level
Language
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Social Media & E-mail Marketing Specialist at GC Europe NV – Romania Office
January 1, 2020 - PresentCreate and publish recurring Instagram content (Reels, carousel posts, and static posts) aligned with local events, campaigns, and brand objectives. Plan weekly and monthly content calendars to ensure a consistent posting rhythm and timely campaign execution. Design social-proof content to highlight campaign impact and community engagement. Monitor post performance using metrics (reach, interactions, CTR) and adjust content strategy to maximize organic growth. Provide tactical recommendations on Instagram post promotion and basic ad setup to amplify reach and engagement. Collaborate with internal teams and external partners to align content, messaging, and campaign goals. Key outcomes include improved organic engagement, stronger community interaction, and content optimized for Instagram algorithms.
Office Manager & Cross-Functional Partner at GC Europe NV – Romania Office
January 1, 2015 - January 1, 2020Provided executive support to the CEO, contributing to decision-making efficiency. Managed budgets, forecasts, and financial reporting to support operational and strategic planning. Fostered cross-functional collaboration with marketing and management on commercial initiatives and internal projects. Administered enterprise tools (SAP, Salesforce, SharePoint), supporting reporting, compliance, and internal workflows. Built and maintained strong relationships with internal and external stakeholders in a growing organization.
Operations & Office Coordinator at GC Europe NV – Romania Office
January 1, 2010 - January 1, 2015Expanded responsibilities across finance, procurement, and operations, working closely with senior management. Managed end-to-end financial processes, including expenses, invoices, payments, and budget tracking. Coordinated relationships with vendors and external partners, supporting cost control and operational efficiency. Managed internal systems and databases using SharePoint and Salesforce. Acted as liaison between the local office and Eastern European branches.
Front Desk Assistant at BPP Professional Education
April 1, 2007 - August 1, 2007Welcomed clients, answered inquiries, scheduled appointments, managed correspondence and emails, provided information to callers and visitors, and translated documents as needed.
Administrative & Operations Assistant at GC Europe NV – Romania Office
January 1, 2007 - January 1, 2010Provided administrative and operational support to local management teams in an international corporate environment. Managed documentation, correspondence, and internal processes to ensure smooth daily operations. Supported basic financial processes, gaining early exposure to controlling and procurement activities.
Office Manager at GC Europe NV RO Office
January 1, 2007 - PresentProvided full administrative support to the CEO, assisted marketing and managerial processes, used independent judgment to manage additional duties, liaised with branch offices in Eastern Europe, handled employee expense reimbursements, managed invoices and approvals, negotiated vendor contracts, and ensured cost-effective purchasing; oversaw SharePoint for internal documents and distribution lists; managed financial tools (SAP, SharePoint, Salesforce) and supported budget planning & forecasting.
Social Media & E-mail Marketing Specialist at GC Europe NV RO Office
January 1, 2007 - PresentDeveloped and executed social media strategies across Instagram, Facebook, and LinkedIn; created monthly content calendars and ad copy tailored to target audiences; managed email marketing campaigns with segmentation and automated flows; designed CTAs, visuals, and send times to optimize performance; collaborated with designers, photographers, and influencers to align content with brand goals; prepared weekly/monthly analytics reports to track KPIs and improve campaign ROI; managed social media communities.
Team Leader at World Vision NGO
March 1, 2006 - June 1, 2006Coordinated the activity of a team to raise funds and draw attention to children’s issues.
Education
Master / Postgraduate degree, Marketing at ASE, Bucharest
January 1, 2008 - January 1, 2010Bachelor in International and Domestic Commercial and Financial Banking Relations at Romanian-American University, Bucharest
January 1, 2002 - January 1, 2006Chemistry - Biology at National College Mihai Eminescu, Botosani
January 1, 1998 - January 1, 2002Master’s Degree in Marketing at ASE – Bucharest
January 1, 2008 - January 1, 2010Bachelor’s Degree in International & Domestic Commercial and Financial Banking Relations at Romanian-American University – Bucharest
January 1, 2002 - January 1, 2006Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Other
Experience Level
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