Chief Product Officer and Operating Executive with 23+ years across fashion, luxury and premium consumer businesses. I lead brand and product strategy, creative and design direction, collection architecture, product development, merchandising, sourcing, manufacturing, retail, commercial development and P&L from concept to market. I built, scaled and exited an integrated Italian luxury brand and manufacturing business over a 21-year ownership cycle, and later served as Chief Product Officer and International Commercial Director of a €12M+ investor-backed ultra-luxury platform built from inception. Through Virgili Studio, I work with founders, boards and leadership teams on product creation, brand development and repositioning, manufacturing systems, go-to-market, international growth and operating transformation. My work spans permanent executive roles, fractional leadership and focused project-based mandates.…

Alessio Virgili

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Chief Product Officer and Operating Executive with 23+ years across fashion, luxury and premium consumer businesses. I lead brand and product strategy, creative and design direction, collection architecture, product development, merchandising, sourcing, manufacturing, retail, commercial development and P&L from concept to market. I built, scaled and exited an integrated Italian luxury brand and manufacturing business over a 21-year ownership cycle, and later served as Chief Product Officer and International Commercial Director of a €12M+ investor-backed ultra-luxury platform built from inception. Through Virgili Studio, I work with founders, boards and leadership teams on product creation, brand development and repositioning, manufacturing systems, go-to-market, international growth and operating transformation. My work spans permanent executive roles, fractional leadership and focused project-based mandates.…

Available to hire

Chief Product Officer and Operating Executive with 23+ years across fashion, luxury and premium consumer businesses. I lead brand and product strategy, creative and design direction, collection architecture, product development, merchandising, sourcing, manufacturing, retail, commercial development and P&L from concept to market.
I built, scaled and exited an integrated Italian luxury brand and manufacturing business over a 21-year ownership cycle, and later served as Chief Product Officer and International Commercial Director of a €12M+ investor-backed ultra-luxury platform built from inception.
Through Virgili Studio, I work with founders, boards and leadership teams on product creation, brand development and repositioning, manufacturing systems, go-to-market, international growth and operating transformation. My work spans permanent executive roles, fractional leadership and focused project-based mandates.

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Language

Italian
Fluent
English
Fluent
French
Beginner
German
Beginner

Work Experience

Managing Director | Executive Mandate through Virgili Studio at PARAGGI
October 3, 2026 - Present
Managing Director mandate for an Italian luxury knitwear brand, combining creative and product leadership with manufacturing governance and international commercial development. Govern product and collection architecture, Made in Italy manufacturing, supplier development and production execution, translating brand positioning into a coherent product and customer proposition. Lead international commercial development through selective showroom, private-client and premium distribution channels, integrating product, manufacturing and route-to-market within one operating model.
CEO | System Architect at AMBRA SYSTEM
October 1, 2026 - Present
CEO and System Architect of an industrial material and licensing platform built around proprietary Baltic amber-based technology. Lead business and platform architecture across intellectual property, industrialisation, manufacturing governance, licensing, certification, strategic partnerships and commercial deployment. Develop the model as a scalable material standard rather than a single-product business, connecting technology, industrial partners, downstream applications and multiple revenue streams across textile and other premium industrial sectors.
Operating Partner | Fractional CEO at MUUSA
October 1, 2026 - Present
Fractional CEO mandate for a founder-led luxury and premium consumer business, with direct accountability for P&L, budget, margin and economic performance. Lead the repositioning of the business across brand DNA, product architecture, business model, commercial structure and operating model, working directly with the founder. Drive new-market development and the evolution of the platform across consumer products, textile, skincare, wellness and hospitality applications, connecting positioning and product strategy to commercial execution and long-term growth.
Principal | Operating Partner at Virgili Studio
January 1, 2024 - Present
Executive operating platform through which I deliver time-defined CPO, Managing Director, CEO and fractional executive mandates across fashion, luxury, premium consumer and industrial platforms. My work spans brand and product strategy, creative direction, collection architecture, merchandising, sourcing, manufacturing governance, retail, wholesale, DTC/e-commerce, international commercial development, operating-model transformation and P&L/value creation. I work directly with founders, boards and leadership teams from strategic diagnosis and positioning through product, commercial and operating execution. Selected executive mandates include Managing Director — Paraggi; Fractional CEO — MUUSA / Maison Ambra; and CEO | System Architect — AMBRA System.
Chief Product Officer | International Commercial Director at Oratio
January 1, 2022 - January 1, 2025
Investor-backed ultra-luxury platform built from inception with direct accountability across product, manufacturing, merchandising, and international commercial development. Defined product vision, created the product organization and category structure, established merchandising architecture and a Made in Italy supplier ecosystem, and governed the full product lifecycle from concept and design/material direction through prototypes, technical correction, costing, industrialisation, quality approval, and market readiness. Built an integrated portfolio across tailoring, outerwear, knitwear, shirting, denim, footwear, leather goods and accessories, linking range planning, SKU structure, pricing, and margin to commercial deployment across wholesale, showroom, selective retail, DTC/e-commerce, and franchise. Led supplier qualification and capability/capacity readiness across specialist Italian districts, used buyer and retail feedback plus international market intelligence to refine assortm
Managing Director at noMade
September 1, 2019 - Present
Managing Director of a responsible premium lifestyle brand integrating creative direction, product development, international craftsmanship and responsible manufacturing. Lead brand and product strategy across footwear, leather goods, accessories, apparel and lifestyle categories, connecting product identity with cross-border manufacturing governance and commercial development. Govern international responsible supply chains, partner development and product execution, while developing routes to market across showrooms, premium retail and hospitality partnerships. The operating model connects creative identity, product integrity, responsible manufacturing and commercial scalability within one coherent brand system.
Co-Founder | General Manager at Lunaria Cashmere
January 1, 2003 - January 1, 2024
Built, scaled and exited an integrated Made in Italy luxury brand and manufacturing business over a complete 21-year ownership cycle. Held full executive accountability across P&L, brand and product strategy, creative and collection direction, merchandising, buying, sourcing, manufacturing, retail, wholesale, DTC/e-commerce, finance, inventory, supply chain and organisation. Developed 25+ monobrand stores and activated 100+ wholesale accounts across 15+ international markets, leading cross-functional teams of up to 30. Directed product and category architecture across womenswear, menswear, knitwear, ready-to-wear, outerwear, accessories and home, connecting brand identity and product decisions to pricing, margin, inventory and commercial performance. Final transformation delivered +9 percentage points in gross margin, -24% SKU complexity and -35% decision-cycle time. Ownership exit completed in 2024.

Education

Classical Studies at Liceo Classico, Perugia
January 1, 1990 - January 1, 1995
Law degree at Università Cattolica del Sacro Cuore, Milan
September 27, 1996 - October 3, 2002

Qualifications

Camera Showroom Milano / Assocalzaturifici — Industry Recognition for noMade Recognition for responsible and sustainable brand development
October 3, 2022 - October 4, 2022

Industry Experience

Retail, Consumer Goods, Manufacturing, Professional Services, Wholesale & Distribution, Travel & Hospitality
    Virgili Studio — Brand, Product & Executive Operating Platform
    Virgili Studio is the executive operating platform through which I bring together brand, product, organisation, markets and operating execution. I built the Studio to connect strategic diagnosis with hands-on delivery across brand and product creation, creative direction, product architecture, merchandising, manufacturing, commercial development, retail, international expansion, governance and business transformation. The platform brings together several complementary operating territories: executive and strategic mandates, the Creative & Product Office, documented Works, operating and governance Systems, research and knowledge infrastructure, and selected capital and venture work. Rather than separating strategy, creativity, product and commercial execution, Virgili Studio is structured around their integration into one decision and operating system. The public platform also documents selected brands, product systems, executive mandates, methodologies and evidence from more than two decades of direct operating experience. EXPLORE VIRGILI STUDIO: https://www.twine.net/signin Scope: Brand Strategy · Creative Direction · Product Strategy · Operating Models · Business Transformation · Product Development · Manufacturing · Retail · International Growth · Executive Mandates…
    Alessio Virgili — Executive Portfolio | CPO, Product & Operating Leadership
    Interactive executive portfolio presenting 23+ years of leadership across fashion, luxury and product-led businesses. The portfolio connects Chief Product Officer authority with broader operating responsibility across brand and product strategy, creative direction, collection architecture, merchandising, sourcing, manufacturing, retail, international commercial development, P&L and business transformation. It documents experience across founder-led, investor-backed and executive-mandate environments — from building and scaling an integrated luxury brand through a complete ownership cycle and exit, to creating a capital-backed ultra-luxury product platform from inception and leading current operating mandates through Virgili Studio. Selected evidence spans Lunaria Cashmere, Oratio and current executive work across luxury, premium consumer, manufacturing and material innovation. FULL INTERACTIVE EXECUTIVE PORTFOLIO: https://www.twine.net/signin Scope: Chief Product Officer · Creative & Product Direction · Brand & Product Strategy · Collection Architecture · Merchandising · Product Development · Manufacturing · Retail · International Commercial Development · P&L · Operating Leadership…
    Alessio Virgili — Luxury Knitwear Design, Product Development & Industrialisation Portfolio
    Interactive portfolio documenting more than two decades of direct luxury knitwear product development and manufacturing experience across womenswear and menswear. The work covers the complete product lifecycle: creative and collection direction, yarn and material development, stitch and gauge architecture, construction, prototyping, fitting, technical correction, finishing, industrialisation, manufacturing and final product execution. Experience spans cashmere and noble fibres, fully fashioned and cut-and-sew construction, complex and reversible structures, multimaterial development, specialist finishing, supplier qualification and production governance across Italian and international manufacturing environments. The portfolio demonstrates the connection between creative intention, technical product development, manufacturing feasibility, quality, timing and product economics — from initial concept through production delivery. FULL INTERACTIVE KNITWEAR PORTFOLIO: https://www.twine.net/signin Scope: Creative Direction · Knitwear Design · Product Strategy · Collection Development · Yarn & Material Development · Product Engineering · Fitting · Industrialisation · Manufacturing · Quality…
    AMBRA System® — Material Innovation, IP & Licensing Platform
    Industrial material and licensing platform built around proprietary Baltic amber-based material technology and a controlled integration model. As CEO and System Architect, I lead the architecture connecting material innovation, intellectual property, industrialisation, certification, manufacturing governance, licensing, strategic partnerships and commercial deployment. AMBRA System is designed as a scalable material standard rather than a single finished-product business. The platform retains control of the high-value integration layer — formulation, technical specification, certification and licensing — while qualified industrial partners provide manufacturing capacity and downstream market access. The system connects one material core to multiple application pathways across luxury textiles, premium consumer, wellness, hospitality, technical materials and architectural surfaces. Documented operating evidence includes 11 patents / protected industrial assets and 1,000+ kg of demonstrated industrial production history. EXPLORE AMBRA SYSTEM: https://www.twine.net/signin Scope: Material Innovation · Product Strategy · IP Architecture · Industrialisation · Licensing · Manufacturing Governance · B2B Strategy · Platform Design · Commercial Development…