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I am a strategic and execution-oriented leader with over 20 years of experience driving innovation in global gaming and mobile sectors. I have served as CEO and COO across multi-country operations, managed R&D teams of up to 60, and launched top-grossing global applications. I also specialize in navigating Web3, Fintech, and Gaming, with a focus on fostering creator economies and building safe, immersive digital communities. In my current role, I drive regional strategy and end-to-end development for Web3 titles, lead ecosystem-building with in-game economies and NFT marketplaces, and steward influencer partnerships to grow community trust and engagement.…I am a strategic and execution-oriented leader with over 20 years of experience driving innovation in global gaming and mobile sectors. I have served as CEO and COO across multi-country operations, managed R&D teams of up to 60, and launched top-grossing global applications. I also specialize in navigating Web3, Fintech, and Gaming, with a focus on fostering creator economies and building safe, immersive digital communities. In my current role, I drive regional strategy and end-to-end development for Web3 titles, lead ecosystem-building with in-game economies and NFT marketplaces, and steward influencer partnerships to grow community trust and engagement.

Guy Ezra

Game Designer, Game Developer, Product Designer, +4

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I am a strategic and execution-oriented leader with over 20 years of experience driving innovation in global gaming and mobile sectors. I have served as CEO and COO across multi-country operations, managed R&D teams of up to 60, and launched top-grossing global applications. I also specialize in navigating Web3, Fintech, and Gaming, with a focus on fostering creator economies and building safe, immersive digital communities. In my current role, I drive regional strategy and end-to-end development for Web3 titles, lead ecosystem-building with in-game economies and NFT marketplaces, and steward influencer partnerships to grow community trust and engagement.…I am a strategic and execution-oriented leader with over 20 years of experience driving innovation in global gaming and mobile sectors. I have served as CEO and COO across multi-country operations, managed R&D teams of up to 60, and launched top-grossing global applications. I also specialize in navigating Web3, Fintech, and Gaming, with a focus on fostering creator economies and building safe, immersive digital communities. In my current role, I drive regional strategy and end-to-end development for Web3 titles, lead ecosystem-building with in-game economies and NFT marketplaces, and steward influencer partnerships to grow community trust and engagement.

Available to hire

I am a strategic and execution-oriented leader with over 20 years of experience driving innovation in global gaming and mobile sectors. I have served as CEO and COO across multi-country operations, managed R&D teams of up to 60, and launched top-grossing global applications. I also specialize in navigating Web3, Fintech, and Gaming, with a focus on fostering creator economies and building safe, immersive digital communities.

In my current role, I drive regional strategy and end-to-end development for Web3 titles, lead ecosystem-building with in-game economies and NFT marketplaces, and steward influencer partnerships to grow community trust and engagement.

Language

English

Fluent

Hebrew (modern)

Fluent

Russian

Beginner

Greek, Modern

Beginner

Work Experience

Senior Product Producer / Product Owner – Mobile & Web3 Games at Independent & Studio Projects

January 1, 2015 - Present

Owned product strategy and execution for multiple mobile and online games from concept through live operations. Designed player lifecycle programs including onboarding, engagement loops, monetization triggers, and churn mitigation. Planned and executed live events, promotions, and in-game campaigns aligned with product roadmaps. Defined segmentation logic based on player behavior and spend patterns to support personalization. Collaborated on in-game messaging, notifications, and rewards. Monitored KPIs such as retention, ARPDAU, LTV, conversion, and event participation. Conducted A/B testing on features, rewards, pricing, and progression pacing.

Senior Producer – R&D (Social Casino) at Win Interactive

January 1, 2014 - January 1, 2015

Led production of a cross-platform social casino slots product. Partnered with analytics and marketing teams to optimize engagement and monetization funnels. Supported segmentation-driven promotions and bonus strategies. Managed roadmap delivery and sprint planning.

Mobile Product Group Leader / Senior Producer at Playtika

January 1, 2011 - January 1, 2013

Owned production and live operations for Slotomania mobile, a top-grossing social casino title. Delivered live events, promotions, and in-game campaigns in collaboration with Live Ops and Marketing. Supported CRM-style initiatives via in-game messaging, push logic, and bonus campaigns. Used player data to inform feature prioritization and economy tuning.

Chief Executive Officer at Descret

July 1, 2021 - Present

Regional Strategy & Execution: Lead a remote-global studio in the development and launch of three innovative Web3 gaming titles, overseeing the end-to-end lifecycle from concept to market. Ecosystem Building: Designed and optimized robust in-game economies and a proprietary NFT marketplace to foster a self-sustaining creator and player ecosystem. External Representation: Act as the primary spokesperson and strategic lead for influencer marketing and high-level partnerships to drive community trust and growth.

COO and Co-Founder at Madskil

January 1, 2019 - September 1, 2024

Cross-Platform Growth: Orchestrated the vision for a leading blockchain game franchise, focusing on cross-title interoperability and social gameplay. Operational Leadership: Managed complex operations in the Tel Aviv area, bridging the gap between technical R&D and market-facing strategy.

CEO and Co-Founder at Luck Genome Ltd.

March 1, 2015 - August 1, 2018

Multi-Platform Production: Founded and led a professional game development house specializing in casual, mobile, and social titles for global platforms and networks.

Senior Producer, R&D at Win Interactive Limited

January 1, 2014 - March 1, 2015

Scalable Operations: Led the company’s flagship R&D product group, managing a multidisciplinary team of 50 developers to deliver high-performance social casino platforms.

Mobile Project Group Leader / Production Manager at Playtika

January 1, 2011 - December 1, 2013

Global Market Success: Established Playtika's mobile department and produced Slotomania, a worldwide top-grossing application on all major App Stores. Large-Scale Management: Managed a distributed team of 60 developers, designers, and QA offshore across iOS, Android, and Amazon platforms.

Operations Manager / Technical Team Lead at Oberon Media

May 1, 2008 - January 1, 2010

24/7 production environment stability for major global clients including MSN Games, Orange France, and MySpace. Global Liaison: Managed distributed groups of monitoring NOCs, application engineers, and project managers across the USA, Ukraine, and Israel.