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I am a result-driven digital marketer with over 9 years of SEO and SEM experience, skilled at strategizing, executing, and optimizing activities across multiple platforms. I excel at turning data into action, managing sizeable budgets, and collaborating with cross-functional teams to drive growth. I have a proven track record in budget management, campaign optimization, and data-driven decision making. I thrive in fast-paced environments and am passionate about delivering measurable results for stakeholders and clients alike.…I am a result-driven digital marketer with over 9 years of SEO and SEM experience, skilled at strategizing, executing, and optimizing activities across multiple platforms. I excel at turning data into action, managing sizeable budgets, and collaborating with cross-functional teams to drive growth. I have a proven track record in budget management, campaign optimization, and data-driven decision making. I thrive in fast-paced environments and am passionate about delivering measurable results for stakeholders and clients alike.

Bernadette C. Monterola

Digital Marketer, SEO Expert, PPC Manager, +1

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I am a result-driven digital marketer with over 9 years of SEO and SEM experience, skilled at strategizing, executing, and optimizing activities across multiple platforms. I excel at turning data into action, managing sizeable budgets, and collaborating with cross-functional teams to drive growth. I have a proven track record in budget management, campaign optimization, and data-driven decision making. I thrive in fast-paced environments and am passionate about delivering measurable results for stakeholders and clients alike.…I am a result-driven digital marketer with over 9 years of SEO and SEM experience, skilled at strategizing, executing, and optimizing activities across multiple platforms. I excel at turning data into action, managing sizeable budgets, and collaborating with cross-functional teams to drive growth. I have a proven track record in budget management, campaign optimization, and data-driven decision making. I thrive in fast-paced environments and am passionate about delivering measurable results for stakeholders and clients alike.

Available to hire

I am a result-driven digital marketer with over 9 years of SEO and SEM experience, skilled at strategizing, executing, and optimizing activities across multiple platforms. I excel at turning data into action, managing sizeable budgets, and collaborating with cross-functional teams to drive growth.

I have a proven track record in budget management, campaign optimization, and data-driven decision making. I thrive in fast-paced environments and am passionate about delivering measurable results for stakeholders and clients alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Heartland Bank

March 1, 2020 - Present

Manage around $150,000 monthly online advertising budget across 11 business units; set up, manage and optimize Google & Microsoft Ads campaigns (Search, Display, Video); create event tracking in Google Tag Manager for conversion optimization and customer journey analysis; build automated reports in Google Data Studio for stakeholders; produce fortnightly performance reports with insights for each business unit head; identify SEO opportunities with regular audits and implement on-page optimization; run experiments and A/B tests on ad creative, messaging, targeting, and landing page content to improve KPIs; analyze customer and product data to craft goal-centric marketing strategies.

Digital Marketing Specialist / Account Manager at CIN7

May 1, 2019 - February 29, 2020

Present proposals to prospective clients and manage onboarding; set up, manage and optimize Google Ads campaigns and Google Shopping feeds; liaise with Google support for discrepancies; monitor campaign delivery daily and provide client recommendations for upsells and reallocations; manage paid search budgets to ensure efficiency and target attainment; generate timely campaign performance reports and communicate them to each client fortnightly; act as the client contact for PPC, SEO, Social & Affiliates to ensure cohesive cross-channel strategies.

Digital Marketing Strategist at GOOSE LIMITED

August 1, 2018 - May 31, 2019

Manage day-to-day activities across Facebook Ads, Instagram Ads, Google Ads, Microsoft Ads, MailChimp & SEO; plan, implement, monitor and optimize campaigns for conversions; develop and maintain campaign reports and performance dashboards; coordinate with development/design teams to promote eCommerce stores and run promotions.

Digital Marketing Specialist at SPECTRIS PTE LTD C/O OMEGA ENGINEERING

June 1, 2015 - June 30, 2018

Appointed to establish Pay-Per-Click campaigns in seven Google Ads accounts and websites, improving performance; revamped campaigns to align with product portfolio and optimize keywords; increased marketing attributed revenue by 60% YoY through program optimization; introduced data-driven processes for forecasting, budgeting and operations, boosting ROAS by 85%; grew eCommerce sales by 60% through landing page redesign and A/B testing; created Marketing Automation using ActiveCampaign for cart abandoners and redesigned email templates increasing click and open rates by 40%.

Application Sales Engineer at SPECTRIS PTE LTD C/O OMEGA ENGINEERING

December 1, 2013 - May 31, 2015

Identify customer needs, provide pre-sales solutions, and assist customers with selections of appropriate products; deliver post-sales technical support and troubleshoot applications; create quotations, process orders, and respond to inquiries; identify growth areas for products, segments, and markets, and collaborate with marketing, design, and sourcing functions; maintain up-to-date technical specifications with product management.

Inside Sales Engineer at Emerson Process Management

August 1, 2011 - December 31, 2013

Qualify sales leads and opportunities; travel within the Northern Middle East region to manage existing customers; provide commercial and technical RFQ administration and assistance; collaborate cross-functionally to drive RFQ execution and high RFQ-to-order conversions; maintain proficiency in standard CST tools (Toolkit/Symphony, Oracle CRM) to ensure timely and accurate quoting.

Order Management Officer at Emerson Process Management

July 1, 2010 - July 31, 2011

Maintain understanding of general business practices, including international trade compliance, Incoterms, standard terms and conditions; send order acknowledgments, prepare shipping documents, and process invoices; provide after-sales support and resolve disputes related to invoices, credits, Returns Material Authorizations, and warranty issues.

Research Assistant at Ateneo de Manila University

July 1, 2009 - May 31, 2010

Periodic research on Wireless ECG and Circuit Design for Stress Test Applications; coordinate with researchers and advisers; monitor and analyze data gathered from system commissioning; document and archive results from system-tests to system implementation.