Bernadette C. Monterola

Manage around $150,000 monthly online advertising budget across 11 business units; set up, manage and optimize Google & Microsoft Ads campaigns (Search, Display, Video); create event tracking in Google Tag Manager for conversion optimization and customer journey analysis; build automated reports in Google Data Studio for stakeholders; produce fortnightly performance reports with insights for each business unit head; identify SEO opportunities with regular audits and implement on-page optimization; run experiments and A/B tests on ad creative, messaging, targeting, and landing page content to improve KPIs; analyze customer and product data to craft goal-centric marketing strategies.

Present proposals to prospective clients and manage onboarding; set up, manage and optimize Google Ads campaigns and Google Shopping feeds; liaise with Google support for discrepancies; monitor campaign delivery daily and provide client recommendations for upsells and reallocations; manage paid search budgets to ensure efficiency and target attainment; generate timely campaign performance reports and communicate them to each client fortnightly; act as the client contact for PPC, SEO, Social & Affiliates to ensure cohesive cross-channel strategies.

Manage day-to-day activities across Facebook Ads, Instagram Ads, Google Ads, Microsoft Ads, MailChimp & SEO; plan, implement, monitor and optimize campaigns for conversions; develop and maintain campaign reports and performance dashboards; coordinate with development/design teams to promote eCommerce stores and run promotions.