Creative Director and Digital Design Leader with 20+ years of international experience shaping award-winning brand narratives and digital products across B2B, B2C, and B2T. Known for translating complex business challenges into clear, compelling, and commercially effective creative solutions, I operate confidently at the intersection of strategy, design, technology, and storytelling. I bring a strong point of view, meticulous attention to craft, and a collaborative leadership style that elevates both teams and the work they produce. I’ve led and delivered projects for some of the world’s most recognisable brands; including Guinness, Sky, British Airways, Mars, Unilever, Barclays, Amazon, and Coca-Cola; while building trusted client relationships and mentoring high-performing, multidisciplinary creative teams. Throughout my career, I’ve held a wide range of creative roles; from UX Designer and Art Director to Head of Design, ACD, and Creative Director. I’ve freelanced extensively and currently serve as ECD at a boutique agency. Along the way, I’ve helped hundreds of clients solve real business challenges and earned a number of industry awards (Cannes Lions, DMA, RMA, Campaign Media, Digital Impact, RADS). While these accolades have certainly supported new business efforts, the real reward has always been the work itself. I’m a hands-on creative with a strong 360° approach, and I thrive at the forefront of projects. I’m fluent in Adobe and Figma, and fully embedded in modern workflows; including prompt engineering with tools such as Veo, Midjourney, Runway ML, and Nano Banana.…

Stuart Anthony

Creative Director and Digital Design Leader with 20+ years of international experience shaping award-winning brand narratives and digital products across B2B, B2C, and B2T. Known for translating complex business challenges into clear, compelling, and commercially effective creative solutions, I operate confidently at the intersection of strategy, design, technology, and storytelling. I bring a strong point of view, meticulous attention to craft, and a collaborative leadership style that elevates both teams and the work they produce. I’ve led and delivered projects for some of the world’s most recognisable brands; including Guinness, Sky, British Airways, Mars, Unilever, Barclays, Amazon, and Coca-Cola; while building trusted client relationships and mentoring high-performing, multidisciplinary creative teams. Throughout my career, I’ve held a wide range of creative roles; from UX Designer and Art Director to Head of Design, ACD, and Creative Director. I’ve freelanced extensively and currently serve as ECD at a boutique agency. Along the way, I’ve helped hundreds of clients solve real business challenges and earned a number of industry awards (Cannes Lions, DMA, RMA, Campaign Media, Digital Impact, RADS). While these accolades have certainly supported new business efforts, the real reward has always been the work itself. I’m a hands-on creative with a strong 360° approach, and I thrive at the forefront of projects. I’m fluent in Adobe and Figma, and fully embedded in modern workflows; including prompt engineering with tools such as Veo, Midjourney, Runway ML, and Nano Banana.…

Available to hire

Creative Director and Digital Design Leader with 20+ years of international experience shaping award-winning brand narratives and digital products across B2B, B2C, and B2T.

Known for translating complex business challenges into clear, compelling, and commercially effective creative solutions, I operate confidently at the intersection of strategy, design, technology, and storytelling. I bring a strong point of view, meticulous attention to craft, and a collaborative leadership style that elevates both teams and the work they produce.

I’ve led and delivered projects for some of the world’s most recognisable brands; including Guinness, Sky, British Airways, Mars, Unilever, Barclays, Amazon, and Coca-Cola; while building trusted client relationships and mentoring high-performing, multidisciplinary creative teams.

Throughout my career, I’ve held a wide range of creative roles; from UX Designer and Art Director to Head of Design, ACD, and Creative Director. I’ve freelanced extensively and currently serve as ECD at a boutique agency. Along the way, I’ve helped hundreds of clients solve real business challenges and earned a number of industry awards (Cannes Lions, DMA, RMA, Campaign Media, Digital Impact, RADS). While these accolades have certainly supported new business efforts, the real reward has always been the work itself.

I’m a hands-on creative with a strong 360° approach, and I thrive at the forefront of projects. I’m fluent in Adobe and Figma, and fully embedded in modern workflows; including prompt engineering with tools such as Veo, Midjourney, Runway ML, and Nano Banana.

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Language

English
Fluent

Work Experience

Executive Creative Director & Co-Founder at DRUUL Creative
January 1, 2025 - Present
Founded and lead fractional creative agency focused on brand, digital, and experience design. Own creative strategy, concept development, and execution across all client work. Deliver hands-on leadership across brand identity, UX, and integrated campaigns. Built a values led agency model, donating 20% of annual profits to social impact initiatives. Act as senior creative partner to clients, balancing creativity with commercial outcomes.
Executive Creative Director / Creative Director / Head of Design (Freelance) at Penna | Stafford Long | Bernard Hodes | Symphony Talent
March 1, 2013 - Present
Senior creative leadership across B2C, B2B, B2T projects. Led end-to-end creative delivery from strategy and concept through to execution. Managed and mentored multidisciplinary teams (design, UX, copy, motion, development). Led and contributed to agency pitches and new business wins. Built strong, trusted relationships with senior stakeholders and clients.
Senior Digital Art Director / Head of Design (Freelance) at Black Sun Global
November 1, 2012 - March 1, 2013
Led digital creative and UX design for B2B and corporate clients. Delivered concept led digital solutions aligned to business and brand strategy. Led and contributed to agency pitches and new business wins. Built strong, trusted relationships with senior stakeholders and clients.
Lead Digital Creative / Head of Design at Penna
January 1, 2009 - July 1, 2012
Creative lead and Brand Guardian for HSBC and Telefonica O2. Delivered award-winning digital, interactive, and integrated campaigns. Led and motivated creative teams under tight deadlines. Presented work confidently to senior clients and stakeholders. Delivered responsive websites, digital advertising, animation, and video. Balanced strategic leadership with hands-on creative execution.
Senior Digital Art Director / UX Designer (Freelance) at SapientNitro | Turquoise | Tonic | Bernard Hodes Group
January 1, 2008 - January 1, 2012
Delivered digital and UX solutions across multiple agency environments. Led concept development, art direction, and execution.
Head of Design / UX at Coroneo Advertising
April 1, 2007 - April 1, 2008
Led design and UX across integrated brand and digital projects. Managed and mentored creative teams.
Senior Digital Art Director (Freelance) at McCann Worldgroup
September 1, 2006 - August 1, 2007
Delivered digital and UX solutions across multiple agency environments. Led concept development, art direction, and execution.
Digital Art Director / UX Designer at Tullo Marshall Warren
January 1, 1998 - January 1, 2006
Developed a strong foundation in digital design, UX, and brand communication.

Education

Add your educational history here.

Qualifications

Cannes Lions / DMA / RMA / Campaign Media / Digital Impact / RADs
February 1, 2008 - February 25, 2026
Earned over 50+ industry awards

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Telecommunications, Financial Services, Agriculture & Mining, Energy & Utilities, Education, Government, Healthcare, Manufacturing, Retail, Life Sciences, Real Estate & Construction, Non-Profit Organization, Computers & Electronics, Gaming, Travel & Hospitality, Wholesale & Distribution, Transportation & Logistics
    Klaar - Define the Klaar brand and launch it globally
    Client: Klaar See full case study at either of my websites: https://www.twine.net/signin https://www.twine.net/signin Brief: Define the Klaar brand and launch it globally. Campaign: Performance Management. Reimagined. Objective Position Klaar as the standout brand in Performance Management. Build a distinctive, scalable identity that fuels growth, strengthens go-to-market efforts, and establishes Klaar as the modern, AI-powered partner for HR leaders in the US and beyond. The Opportunity Performance Management is broken — clunky systems, endless spreadsheets, biased reviews and little visibility. Klaar had already built the solution: a purpose-built, AI-powered platform designed by HR leaders, for HR leaders. What it lacked was a brand that matched its ambition. We partnered with Klaar to create the category-defining Performance Management brand — one that cuts through a crowded HR tech market, speaks directly to modern HR teams, and delivers clarity and confidence at every touchpoint. This wasn’t just a rebrand. It was the foundation for hypergrowth. Campaign Concept: Perform Wonders A bold promise that reframes performance management as powerful, human and proactive — not painful. Confident without arrogance. Aspirational without fluff. Grounded in real product value. The Promise: Clear, unbiased performance insights Real-time visibility and predictive intelligence Built by HR leaders, for HR leaders AI that does the hard work — properly Brand & Identity Competitor analysis revealed a sea of sameness: muted visuals, vague messaging and overcomplicated claims. Klaar claimed the opposite space — clear value, bold optimism and human-first intelligence. We developed: The strapline *Perform Wonders* A distinctive, scalable visual system A playful yet credible tone of voice A flexible brand built for rapid growth Launch & Experience A high-energy hero film highlighted the chaos of traditional performance management and the clarity Klaar delivers. A mobile-first website converted attention into demo bookings through intuitive UX, modular storytelling and immersive UI. At HR Tech Vegas (300+ vendors, 7,000+ attendees), the Klaar booth became an experience — challenging broken systems and showcasing a better future. Seven short-form social films extended the campaign with the line: “HR Leaders. Imagine… Now stop imagining. Perform Wonders with Klaar.” The brand carried through every GTM asset and into the platform UI itself, ensuring seamless continuity from first impression to daily use. Results +749% website traffic (QoQ) +182% LinkedIn followers +256% LinkedIn impressions 40 ICP demos booked in two months 284 ICP-fit leads generated at HR Tech A brand built to scale — and already delivering.…
    iSmash - Make iSmash famous for refurbished devices
    Client: iSmash See full case study at either of my websites: https://www.twine.net/signin https://www.twine.net/signin Brief: Make iSmash famous for refurbished devices Campaign: Fancy a Cheeky Refurb?” Objective: Make iSmash famous for refurbished devices. Increase refurbished phone sales and brand awareness. Showcase repair expertise and store-led USPs. Key Deliverables: • 30” & 15” TV ads • Digital OOH & In-Store • Social (IG, FB, LinkedIn) • Website headers/carousels • In-store POS The Opportunity Position iSmash as the place for refurbished phones. Highlight why refurbished is smart, sustainable and better at iSmash — with in-store testing, proven repair pedigree, strong warranties and a decade of trust. Convert those already buying refurbished elsewhere, and shift new-phone buyers to consider a refurbished alternative. Campaign Concept & Messaging “Fancy a cheeky refurb?” A playful British phrase reimagined — bold, lighthearted and knowingly indulgent. It taps into the joy of doing something smart and slightly rebellious. Those who know, know. Those who don’t, should. Campaign Promise • Quality assured. • Expert-approved repairs. • Real stores. Real reassurance. • Tone & Visuals Tone: Cheeky, Confident, Reassuring Visuals: Energetic, Fresh, Clear Mood: Playful, Real, Succinct 30” & 15” TVCs Fast, kinetic storytelling that lands key messages instantly. Clean motion design, bold supers and dynamic device shots deliver USPs with confidence and charm — inviting viewers into the cheeky refurbished movement. Digital OOH & In-Store Screens Smooth, slowed kinetic animation delivers bold, VO-free messages with strong CTAs. Cheeky, confident and reassuring visuals build trust and standout appeal. Socials 15-second reels and GIF carousels use crisp kinetic motion to spotlight quality, warranty, expertise and in-store reassurance. Bold messaging, clean bookends and strong CTAs make refurbished feel exciting and trustworthy. Website Headers Consistent, clear messaging across key landing pages reinforces trust, quality and the advantages of choosing refurbished. In-Store POS A full 360 rollout ensures the “Cheeky Refurb” message is reinforced at every touchpoint — building confidence and guiding customers to purchase. Includes: • Digi-screens • Posters • Pull-ups • POS materials Results & Impact Website Traffic • Launch (Weeks 1–2): +350% traffic / +370% unique visitors • Sustained (Weeks 3–5): +625% traffic / +592% unique visitors • Halo (Weeks 6–8): +472% traffic / +384% unique visitors Refurb Phone Sales • Launch: +11% • Sustained: +41% • Halo: +19% resume…