Skills
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Language
Dutch
Fluent
English
Fluent
French
Advanced
German
Advanced
Swedish
Advanced
Work Experience
Freelance Creative / Brand Designer at Freelance
January 1, 2011 - PresentI worked with lifestyle brands, magazines and creative agencies to craft engaging content, brand experiences and campaigns; specialized in digital-first branding, campaign direction, and creative strategy. Notable clients included Heineken, Marc Jacobs Beauty, Dr. Hauschka, Libresse, Bloemen Bureau Holland, Pamela BNO, The Sustainable Fashion Gift Card, VPRO, Dorst, OE Magazine.
Head of Design at Manus
January 1, 2014 - January 1, 2021Developed and led the design vision for Manus, focusing on wearable technology and brand development; steered cross-functional teams across textile design, product development, R&D, and embedded design while aligning with brand strategy and product marketing.
Art Director at Mantle
January 1, 2021 - January 1, 2022Led the creative strategy and execution for Mantle, elevating brand storytelling, visual identity, and campaigns across digital and physical touchpoints; collaborated with marketing, product, and e-commerce teams to ensure a seamless brand experience.
Creative Director at Daniel Wellington
January 1, 2023 - January 1, 2025Led the creative transformation and brand revamp, aligning with evolving market trends and digital-first strategies. Managed a multidisciplinary team to create campaigns, content, merchandise, packaging solutions, and brand collaborations; improved workflow efficiency and creative process.
Education
3D Production - Multimedia College (3D modeling and animation) at Multimedia College
January 1, 2021 - January 1, 2021Bachelor of Arts - Artemis: allround creative concept developer in trend forecasting, styling and art direction at Artemis
January 1, 2011 - January 1, 2015Bachelor of Arts - ARTEZ: fashion design at ARTEZ
January 1, 2006 - January 1, 2007Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Other
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