Elena Pauwels
I am Elena Pauwels, a senior buyer with hands-on experience in procurement and sourcing across promo products and textiles, working with EU & CIS markets.
About
I am Elena Pauwels, a senior buyer with hands-on experience in procurement and sourcing across promo products and textiles, working with EU & CIS markets. I build end-to-end supply chains—from fabric development and sewing to packing and delivery—collaborating with Turkish and Ukrainian factories to bring products to life on time and within budget.
I’ve led design and production teams, founded and run Open Style LTD across Turkey, Ukraine, and the Netherlands, and developed online procurement channels and wholesale partnerships. I enjoy turning complex supplier networks into efficient, creative solutions that meet client concepts and timelines.
- 24 years' experience
- Joined January 2026
Skills· 3
Languages
- TurkishFluent
- EnglishAdvanced
- RussianFluent
Industry experience
- Manufacturing
- Professional Services
- Wholesale & Distribution
- Other
- Consumer Goods
- Retail
- Education
Work experience· 8 roles
Contract with a well-known Ukrainian brand to place apparel production in Turkey: from custom fabric development to full sewing and packaging cycle Control of production batches and deliveries to Ukraine Sourcing and procurement of stock fabrics Work with small wholesale clients (CIS, EU, other markets) Launch of online sales and online procurement Supplier sourcing for special fabrics based on client concepts (Pantone dyeing, digital printing) Entry into complex small-batch production lines Return to the promo products market Sourcing of promo product manufacturers in Turkey and Ukraine Minimum order quantities starting from 50 units per SKU Assortment expansion: home goods, tech products, office goods, everyday promo items Cooperation with factories specializing in printing on finished products Research and implementation of new printing technologies Full procure-to-pay cycle Supplier management: selection, qualification, evaluation Apparel production control (knitwear, denim, other categories) 2,000+ clients, 10,000+ social media followers Established logistics for EU & CIS markets Supply chain risk management
Senior Buyer responsible for procurement and sourcing of promo products and textiles. Built long-term partnerships with factories, managed fabrics sourcing and production control, and coordinated the full supply chain from Turkish fabric development through sewing, packing, and delivery to Ukraine and EU markets. Led supplier sourcing for stock fabrics, negotiated with suppliers and service providers, and contributed to the launch of online purchasing channels.
Development of fashion concepts for international brands Supervision of sewing technology development for factories 60+ women’s designs per month Fabric sourcing and factory meetings in Turkey Cooperation with fabric and garment printing companies Work with accessory manufacturers Collection development for Turkish brands and B2B companies (EU & international markets) Continuous sourcing of new textile technologies Development of women’s and kids’ collections
Education
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