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I’m Brandon Groce, a community and product evangelism leader who helps creative SaaS platforms turn audience attention into product adoption. Over the last decade I’ve built sustainable creator ecosystems and guided design and growth strategy for high-profile brands. From founding New Form to scaling Wix Studio-aligned communities, I’ve led education-driven engagement programs, partnered with Adobe, Wix Studio, Dribbble, and Awards to drive adoption, and built scalable content funnels that convert creators into active users.…I’m Brandon Groce, a community and product evangelism leader who helps creative SaaS platforms turn audience attention into product adoption. Over the last decade I’ve built sustainable creator ecosystems and guided design and growth strategy for high-profile brands. From founding New Form to scaling Wix Studio-aligned communities, I’ve led education-driven engagement programs, partnered with Adobe, Wix Studio, Dribbble, and Awards to drive adoption, and built scalable content funnels that convert creators into active users.

Brandon Groce

Community Manager, UX Designer, Product Designer, +4

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I’m Brandon Groce, a community and product evangelism leader who helps creative SaaS platforms turn audience attention into product adoption. Over the last decade I’ve built sustainable creator ecosystems and guided design and growth strategy for high-profile brands. From founding New Form to scaling Wix Studio-aligned communities, I’ve led education-driven engagement programs, partnered with Adobe, Wix Studio, Dribbble, and Awards to drive adoption, and built scalable content funnels that convert creators into active users.…I’m Brandon Groce, a community and product evangelism leader who helps creative SaaS platforms turn audience attention into product adoption. Over the last decade I’ve built sustainable creator ecosystems and guided design and growth strategy for high-profile brands. From founding New Form to scaling Wix Studio-aligned communities, I’ve led education-driven engagement programs, partnered with Adobe, Wix Studio, Dribbble, and Awards to drive adoption, and built scalable content funnels that convert creators into active users.

Available to hire

I’m Brandon Groce, a community and product evangelism leader who helps creative SaaS platforms turn audience attention into product adoption. Over the last decade I’ve built sustainable creator ecosystems and guided design and growth strategy for high-profile brands.

From founding New Form to scaling Wix Studio-aligned communities, I’ve led education-driven engagement programs, partnered with Adobe, Wix Studio, Dribbble, and Awards to drive adoption, and built scalable content funnels that convert creators into active users.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder & Head of Community at New Form

January 1, 2021 - Present

Built and scaled New Form into a 2M reach ecosystem; grew Discord to 14K members and 30K total sign-ups within nine months (100% organic); produced 200 educational videos and live streams with 3M cumulative views; designed a full‑funnel growth model linking education, live workshops, and challenges to measure platform adoption and premium conversions; generated 35K qualified leads and hosted 100 live events; managed a distributed team of 67 to maintain 24‑hour response and brand consistency; outperformed Wix's internal channels for three consecutive years.

Senior UX Designer & Strategist at GEICO

January 1, 2018 - January 1, 2020

Led design and creative direction for GEICO’s Bundling service initiative; redesigned internal design system to empower analysts and developers; partnered cross‑functionally with Engineering, Analytics, and Product to streamline workflows and reclaim hundreds of hours for high‑priority product initiatives.

Lead UX Designer at Salesforce.org

January 1, 2016 - January 1, 2018

Led UX strategy and redesign efforts for Salesforce.org; reduced bounce rate by 50% and increased qualified lead conversions, driving stronger adoption among schools and non‑profits.

UX Designer at Dormify

January 1, 2016 - January 1, 2018

Led UX for Dormify.com's ecommerce relaunch; resulted in a 135% increase in sales, a 27% lift in average order value, and a 52% rise in completed orders.

UI/UX Designer at Ronin Media

January 1, 2012 - January 1, 2016

Played a key role in improving UI and UX for multiple startup companies, contributing to design optimization of user flows and interfaces.

Founder & Head of Production at GrocMedia

January 1, 2016 - Present

Founded and led a remote media production practice; produced live events, digital campaigns, and branded content for major brands; built cross‑functional partnerships with marketing, product, and education teams to drive learning and engagement.

Founder & Head of Production at Grocemedia

January 1, 2016 - Present

Founded and led a media and education team of six, producing live events, digital campaigns, and branded content for major creative and SaaS brands including Adobe, Wix Studio, Dribbble, Awards, Lottie Files, Rivet, and DesignLab.

Lead UX Designer at HZDG / Notorious 111

January 1, 2016 - December 31, 2018

Led UX strategy and redesign for Salesforce.org, reducing bounce rate and increasing qualified lead conversions.