I’m a Creative Director with over 20 years of experience in advertising agencies. I began my career as a Copywriter and grew into the role of Creative Director, building a strong foundation in both strategic thinking and creative execution. Today I lead the NSB Agency's LATAM and USA creative efforts, guiding multidisciplinary teams that include copywriters, art directors, designers, video editors, and developers. I also steer the integration of cutting-edge AI tools such as ChatGPT, DALL·E, Google Gemini Ultra, Runway, Midjourney, and Eleven Labs into the creative process.…

Maximiliano Urrutia

I’m a Creative Director with over 20 years of experience in advertising agencies. I began my career as a Copywriter and grew into the role of Creative Director, building a strong foundation in both strategic thinking and creative execution. Today I lead the NSB Agency's LATAM and USA creative efforts, guiding multidisciplinary teams that include copywriters, art directors, designers, video editors, and developers. I also steer the integration of cutting-edge AI tools such as ChatGPT, DALL·E, Google Gemini Ultra, Runway, Midjourney, and Eleven Labs into the creative process.…

Available to hire

I’m a Creative Director with over 20 years of experience in advertising agencies. I began my career as a Copywriter and grew into the role of Creative Director, building a strong foundation in both strategic thinking and creative execution.

Today I lead the NSB Agency’s LATAM and USA creative efforts, guiding multidisciplinary teams that include copywriters, art directors, designers, video editors, and developers. I also steer the integration of cutting-edge AI tools such as ChatGPT, DALL·E, Google Gemini Ultra, Runway, Midjourney, and Eleven Labs into the creative process.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Advertising and Promotion Assistant
January 1, 1995 - December 31, 1997
Assisted with advertising and promotions.
Junior Copywriter at Sigma Publicidad / Sigma MWP
January 1, 1998 - December 31, 2000
Created advertising copy and concepts for clients.
Senior Copywriter at Sigma Publicidad / Sigma MWP
January 1, 2000 - December 31, 2003
Led copywriting for campaigns and contributed to strategy.
Creative Director / General Creative Director at Sigma Publicidad
January 1, 2003 - December 31, 2008
Directed creative output for campaigns and managed multiple teams.
Digital Content Manager at Walt Disney Latin America
January 1, 2008 - December 31, 2009
Oversaw digital content initiatives and coordination for campaigns.
Creative Director for LATAM and USA at NSB Agency
January 1, 2008 - Present
Lead creative direction for Latin America, U.S. markets, and cross-functional teams.
Senior Copywriter at Sigma Publicidad / Sigma MWP
January 1, 2003 - January 1, 2008
Promoted to Senior Copywriter; responsibilities expanded to broader creative output.
Creative Director at Sigma Publicidad / Sigma MWP
January 1, 2008 - January 1, 2009
Director/Communications positions: Creative Director, later promoted to General Creative Director.
General Creative Director at Sigma Publicidad / Sigma MWP
January 1, 2009 - Present

Education

High School Diploma at Colegio Ward / Instituto Francés
January 11, 2030 - January 29, 2026
Higher Technical Degree in Advertising at Universidad Católica Argentina
January 11, 2030 - January 29, 2026
Bachelor’s Degree in Advertising at Universidad Abierta Interamericana
January 11, 2030 - January 29, 2026
Postgraduate Degree in Managerial Skills Development at Universidad Argentina de la Empresa (UADE)
January 11, 2030 - January 29, 2026
High School Diploma at Colegio Ward / Instituto Francés
January 11, 2030 - January 29, 2026
Higher Technical Degree in Advertising at Universidad Católica Argentina
January 11, 2030 - January 29, 2026
Bachelor’s Degree in Advertising at Universidad Abierta Interamericana
January 11, 2030 - January 29, 2026
Postgraduate Degree in Managerial Skills Development at Universidad de la Empresa (UADE)
January 11, 2030 - January 29, 2026

Qualifications

9 AMDIA Awards (Gold, Silver, and Bronze)
January 29, 2026 - January 29, 2026
6 AMAUTA Latin America Awards (Gold and Silver)
January 29, 2026 - January 29, 2026
1 Clarín Award – Integrated Communication Actions for Bank Boston
January 29, 2026 - January 29, 2026
Special Mention by the Argentine Chamber of Advertisers
January 29, 2026 - January 29, 2026
1st Place in the "Professional Practice" Student Competition – Organized by the Government of Buenos Aires
January 29, 2026 - January 29, 2026
Higher Technical Degree in Advertising
January 11, 2030 - January 29, 2026
Bachelor’s Degree in Advertising
January 11, 2030 - January 29, 2026
Postgraduate Degree in Managerial Skills Development
January 11, 2030 - January 29, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Agriculture & Mining, Consumer Goods, Financial Services, Healthcare, Retail, Travel & Hospitality, Telecommunications, Non-Profit Organization, Real Estate & Construction, Software & Internet