MU

Maximiliano Urrutia

Available to hire

I’m a Creative Director with over 20 years of experience in advertising agencies.

About

I’m a Creative Director with over 20 years of experience in advertising agencies. I began my career as a Copywriter and grew into the role of Creative Director, building a strong foundation in both strategic thinking and creative execution.

Today I lead the NSB Agency’s LATAM and USA creative efforts, guiding multidisciplinary teams that include copywriters, art directors, designers, video editors, and developers. I also steer the integration of cutting-edge AI tools such as ChatGPT, DALL·E, Google Gemini Ultra, Runway, Midjourney, and Eleven Labs into the creative process.

  • Joined January 2026

Languages

  • EnglishAdvanced
  • Spanish; CastilianFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Agriculture & Mining
  • Consumer Goods
  • Financial Services
  • Healthcare
  • Retail
  • Travel & Hospitality
  • Telecommunications
  • Non-Profit Organization
  • Real Estate & Construction
  • Software & Internet

More experts in Buenos Aires, Argentina

Projects · 2

Work experience· 9 roles

General Creative Director · Sigma Publicidad / Sigma MWPJan 2009 – Present · 17 yrs 11 mos
Creative Director · Sigma Publicidad / Sigma MWPJan 2008 – Jan 2009 · 1 yr 1 mo

Director/Communications positions: Creative Director, later promoted to General Creative Director.

Creative Director for LATAM and USA · NSB AgencyJan 2008 – Present · 18 yrs 11 mos

Lead creative direction for Latin America, U.S. markets, and cross-functional teams.

Digital Content Manager · Walt Disney Latin AmericaJan 2008 – Dec 2009 · 2 yrs
Senior Copywriter · Sigma Publicidad / Sigma MWPJan 2003 – Jan 2008 · 5 yrs 1 mo
Creative Director / General Creative Director · Sigma PublicidadJan 2003 – Dec 2008 · 6 yrs
Senior Copywriter · Sigma Publicidad / Sigma MWPJan 2000 – Dec 2003 · 4 yrs
Junior Copywriter · Sigma Publicidad / Sigma MWPJan 1998 – Dec 2000 · 3 yrs

Education· 8

High School Diploma · Colegio Ward / Instituto Francés2030 – 2026
Higher Technical Degree in Advertising · Universidad Católica Argentina2030 – 2026
Bachelor’s Degree in Advertising · Universidad Abierta Interamericana2030 – 2026
Postgraduate Degree in Managerial Skills Development · Universidad Argentina de la Empresa (UADE)2030 – 2026

Certifications and awards· 8

9 AMDIA Awards (Gold, Silver, and Bronze)2026
6 AMAUTA Latin America Awards (Gold and Silver)2026
1 Clarín Award – Integrated Communication Actions for Bank Boston2026
Special Mention by the Argentine Chamber of Advertisers2026

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