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I am a Digital Marketing and E-commerce professional with extensive experience managing Google Ads, Meta Ads, Amazon Ads, SEO, and social media campaigns. I have a proven track record of driving revenue growth, optimizing campaigns, developing internal processes, and leading cross-functional teams. I’m proficient in analytics and reporting with GA4, Data Studio, Salesforce, and internal tools.…

Marina Andreeva

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a Digital Marketing and E-commerce professional with extensive experience managing Google Ads, Meta Ads, Amazon Ads, SEO, and social media campaigns. I have a proven track record of driving revenue growth, optimizing campaigns, developing internal processes, and leading cross-functional teams. I’m proficient in analytics and reporting with GA4, Data Studio, Salesforce, and internal tools.…

Available to hire

I am a Digital Marketing and E-commerce professional with extensive experience managing Google Ads, Meta Ads, Amazon Ads, SEO, and social media campaigns.

I have a proven track record of driving revenue growth, optimizing campaigns, developing internal processes, and leading cross-functional teams. I’m proficient in analytics and reporting with GA4, Data Studio, Salesforce, and internal tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Russian

Fluent

English

Advanced

Portuguese

Advanced

Work Experience

Practice Lead at Cognizant

February 1, 2020 - Present

Managed Google Ads campaigns (Search, PMax, Display, Video, App, Demand Gen) for high-value clients. Developed and optimized internal processes to improve team efficiency and scalability. Trained internal teams and supported Google account managers in campaign optimization. Created and presented reports and recommendations to clients and internal stakeholders. Achievements: Increased team productivity by 30%, reduced project delivery time by 20%, improved operational performance by 35%.

E-commerce Manager at Bodum

January 1, 2019 - February 1, 2020

Managed PPC campaigns across Google Ads, Amazon, and Meta Ads (~€11K/month budget). Optimized Google Shopping campaigns, launched successful Amazon campaigns in 5 key markets. Created analytics reports using Google Analytics, Data Studio / Looker Studio, and internal tools. Collaborated with platform account managers for strategic campaign improvements. Achievements: Doubled Google Search revenue within five months, transformed Shopping campaigns into most profitable format.

Digital Marketing Manager at GARBAGS

April 1, 2016 - May 1, 2017

Managed company website (WordPress) and ran social media campaigns (Facebook, Instagram). Conducted SEO and SEM activities, created reports using Google Analytics. Developed sales and marketing strategies aligned with business goals. Achievements: 2X increase in organic traffic, 3X growth in social traffic, 3X increase in orders and 50% higher average order value.

Digital Marketing Manager at Performance Media Agency

October 1, 2015 - January 1, 2019

Managed multiple small to medium clients (3-5) in e-commerce, pharma, and IT sectors. Prepared proposals, media plans, and coordinated campaigns with external contractors. Presented results and KPIs to clients (ROAS, CPA, sales growth, cost per lead optimization). Key Projects: SEO for MTS, website development and service promotion for MSD/Merck & Co.

E-commerce Manager at QUELLE (Otto Group)

July 1, 2012 - September 30, 2014

Developed online sales and marketing strategies aligned with business goals. Managed all paid channels (Display, Search, RTB, SEO) and controlled external contractors. Performed KPI analysis (CPO, CR, CPC, orders, demand growth) using internal and external analytics systems. Participated in development of analytics tools to monitor campaign performance. Achievements: Launched programmatic media as most profitable channel in 3 months, doubled organic traffic, increased orders by 45% over 2 years.