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Hi, I’m Johara Alrasheed, a bilingual copywriter focused on marketing materials across direct response, social, web, and paid channels. I thrive on crafting engaging, conversion-driven copy under tight deadlines for both print and digital, collaborating with design, product, legal, and brand teams to ensure consistency and impact. I was honored with the 2017 James Kirkwood Award for Fiction, and I bring a growth-minded, collaborative approach to every campaign. I also help shape brand voice guidelines and content strategies that empower cross-functional teams to communicate with clarity and creativity.…Hi, I’m Johara Alrasheed, a bilingual copywriter focused on marketing materials across direct response, social, web, and paid channels. I thrive on crafting engaging, conversion-driven copy under tight deadlines for both print and digital, collaborating with design, product, legal, and brand teams to ensure consistency and impact. I was honored with the 2017 James Kirkwood Award for Fiction, and I bring a growth-minded, collaborative approach to every campaign. I also help shape brand voice guidelines and content strategies that empower cross-functional teams to communicate with clarity and creativity.

Johara Alrasheed

Copywriter, Writer, Content Designer, +2

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Hi, I’m Johara Alrasheed, a bilingual copywriter focused on marketing materials across direct response, social, web, and paid channels. I thrive on crafting engaging, conversion-driven copy under tight deadlines for both print and digital, collaborating with design, product, legal, and brand teams to ensure consistency and impact. I was honored with the 2017 James Kirkwood Award for Fiction, and I bring a growth-minded, collaborative approach to every campaign. I also help shape brand voice guidelines and content strategies that empower cross-functional teams to communicate with clarity and creativity.…Hi, I’m Johara Alrasheed, a bilingual copywriter focused on marketing materials across direct response, social, web, and paid channels. I thrive on crafting engaging, conversion-driven copy under tight deadlines for both print and digital, collaborating with design, product, legal, and brand teams to ensure consistency and impact. I was honored with the 2017 James Kirkwood Award for Fiction, and I bring a growth-minded, collaborative approach to every campaign. I also help shape brand voice guidelines and content strategies that empower cross-functional teams to communicate with clarity and creativity.

Available to hire

Hi, I’m Johara Alrasheed, a bilingual copywriter focused on marketing materials across direct response, social, web, and paid channels. I thrive on crafting engaging, conversion-driven copy under tight deadlines for both print and digital, collaborating with design, product, legal, and brand teams to ensure consistency and impact.

I was honored with the 2017 James Kirkwood Award for Fiction, and I bring a growth-minded, collaborative approach to every campaign. I also help shape brand voice guidelines and content strategies that empower cross-functional teams to communicate with clarity and creativity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Advanced

Work Experience

Senior Growth Writer at Robin Hood

November 1, 2023 - Present

Wrote all customer-facing copy including email, push, inbox, web, and in-app; collaborated with cross-functional teams such as design, product, legal, brand to ensure cohesive messaging.

Copywriter at Esri

March 1, 2023 - November 1, 2023

Wrote internal and consumer newsletters; produced video copy for internal assets and YouTube.

Copywriter at Alight Solutions

February 1, 2022 - February 1, 2023

Creating a content matrix for financial and health creative assets including emails, web, push, and more.

Senior Copy Writer at Eventbrite

February 1, 2022 - March 1, 2023

Heading the Brand Copy team for all content including newsletters, paid marketing, emails, and creative campaigns for both B2B and DTC audiences.

Copywriter at TOMS

December 1, 2021 - October 1, 2022

Writing for web, digital campaigns, product, and marketing emails. Collaborating closely with the design team for consistency of brand messaging and content.

Copywriter Masterclass at Copywriter Masterclass

September 1, 2020 - February 1, 2022

Writing marketing copy including newsletters, email, social, class launch materials, billboards, paid, and direct response assets.