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I'm a results-driven Social Media Marketing & Brand Manager with over 7 years of experience crafting powerful brand stories and driving digital growth. I love turning data into compelling content and building cohesive, cross-channel campaigns that resonate with audiences and convert followers into loyal customers. I excel at leading cross-functional teams, shaping brand narratives, and translating insights into measurable results across Meta, Google, LinkedIn, Instagram, and other platforms. I’m passionate about visuals, storytelling, and crafting experiences that elevate brands in the digital landscape.…I'm a results-driven Social Media Marketing & Brand Manager with over 7 years of experience crafting powerful brand stories and driving digital growth. I love turning data into compelling content and building cohesive, cross-channel campaigns that resonate with audiences and convert followers into loyal customers. I excel at leading cross-functional teams, shaping brand narratives, and translating insights into measurable results across Meta, Google, LinkedIn, Instagram, and other platforms. I’m passionate about visuals, storytelling, and crafting experiences that elevate brands in the digital landscape.

Sraza Hasnain

Social Media Manager, Digital Marketer, Brand Strategist, +2

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I'm a results-driven Social Media Marketing & Brand Manager with over 7 years of experience crafting powerful brand stories and driving digital growth. I love turning data into compelling content and building cohesive, cross-channel campaigns that resonate with audiences and convert followers into loyal customers. I excel at leading cross-functional teams, shaping brand narratives, and translating insights into measurable results across Meta, Google, LinkedIn, Instagram, and other platforms. I’m passionate about visuals, storytelling, and crafting experiences that elevate brands in the digital landscape.…I'm a results-driven Social Media Marketing & Brand Manager with over 7 years of experience crafting powerful brand stories and driving digital growth. I love turning data into compelling content and building cohesive, cross-channel campaigns that resonate with audiences and convert followers into loyal customers. I excel at leading cross-functional teams, shaping brand narratives, and translating insights into measurable results across Meta, Google, LinkedIn, Instagram, and other platforms. I’m passionate about visuals, storytelling, and crafting experiences that elevate brands in the digital landscape.

Available to hire

I’m a results-driven Social Media Marketing & Brand Manager with over 7 years of experience crafting powerful brand stories and driving digital growth. I love turning data into compelling content and building cohesive, cross-channel campaigns that resonate with audiences and convert followers into loyal customers.
I excel at leading cross-functional teams, shaping brand narratives, and translating insights into measurable results across Meta, Google, LinkedIn, Instagram, and other platforms. I’m passionate about visuals, storytelling, and crafting experiences that elevate brands in the digital landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Urdu

Advanced

Work Experience

Senior Brand Marketing Manager at ATECH, Karachi, Pakistan

January 1, 2024 - Present

Led end-to-end brand strategy and go-to-market initiatives, including content creation, cross-channel campaigns, and paid media to elevate brand visibility and revenue. Built cohesive brand identities and messaging, aligned with business goals, and collaborated with cross-functional teams to scale online communities.

Social Media Marketing Manager at ATECH, Karachi, Pakistan

March 1, 2023 - January 1, 2024

Led planning and execution of social media strategies across Facebook, Instagram, LinkedIn, and X/Twitter to increase brand visibility, audience engagement, and conversions. Managed paid advertising campaigns on Meta, Google, and LinkedIn, optimizing spend and targeting for ROI. Analyzed performance using Meta Business Suite, Google Analytics, and Hootsuite to inform data-driven decisions.

Social Media Marketing & Brand Manager at AA Tech

December 1, 2020 - January 1, 2024

Lead and execute social media marketing and brand management strategies to boost visibility and audience engagement across digital platforms. Develop high-performing content and multi-channel campaigns; collaborate with cross-functional teams; monitor performance and adjust strategies for growth.

Senior Digital Marketing Executive at Gerry's

November 1, 2017 - December 1, 2020

Member of the digital marketing team, leading media strategies to drive brand visibility and user engagement.

Senior Digital Media Executive at Gerry's, Karachi, Pakistan

November 1, 2017 - December 1, 2020

Acted as a key member of the digital marketing team; led high-performing media strategies to drive brand visibility, user engagement, and lead generation. Managed paid advertising campaigns, optimized digital content, and leveraged analytics to improve performance.

Senior Research Assistant at Sir Syed University of Engineering & Technology

May 1, 2012 - October 1, 2017

Attended lectures, assisted in designing student assignments and quizzes, graded student work, conducted tutorials, and supported lab activities; coordinated with faculty and labs to support course delivery.

Senior Research Assistant at Sir Syed University of Engineering & Technology, Karachi

May 1, 2012 - October 1, 2017

Attended lectures in assigned courses; assisted in designing student assignments and quizzes; graded submissions; conducted tutorials; provided support for recitations; maintained reports for faculty; coordinated with labs for course components.

Management Trainee at Civil Aviation Authority

July 1, 2011 - August 31, 2011

Completed management trainee program; handled document recording, invoicing, and filing; supported administrative tasks and coordination with management.

Management Trainee at Civil Aviation Authority, Karachi

July 1, 2011 - August 1, 2011

Typical day at work included recording EFT documents, processing approvals, and maintaining documentation; supported management at various levels.