Jessica J. Thomas

Production Lead at Snap Inc.

Develops and implements production strategy to drive scaled growth of sponsored AR and video. Partners with senior leaders in Creative Strategy, Sales, Product and Partnerships to align business goals with production impact. Collaborates cross-functionally to scale partner/creator programs, develop new workflows/processes and implement new production tooling. Manages and supports career development of a team of creative producers and project managers. Leads progress on team OKRs and priorities, while providing support to action, activate and track.

Global Creative Producer at Various Global Brands

Managed global projects from concept to completion for content marketing, product marketing, creative, partnerships, and PR teams, producing deliverables across digital and traditional media in multiple languages; responsible for the strategic planning, execution and tracking of custom events (virtual and IRL), experiential activations/installations, corporate sponsorships and brand campaigns; brands include Neustar (2018), Box (2019), Waze /Google (2019-21) + TikTok (2021-22).

Global Creative Producer at Freelance / Global

Managed global projects from concept to completion for content marketing, product marketing, creative, partnerships, and PR teams, producing localized deliverables across digital and traditional media for several international regions. Responsible for strategic planning, execution and tracking of custom events (virtual and IRL), experiential activations/installations, corporate sponsorships and brand campaigns.

Experiential Marketing Manager at Mashable

Worked with senior leadership to establish event strategies to address organizational goals; ideated with sales, integrated marketing, branded content, editorial, creative and social teams to identify opportunities, develop partnership/marketing plans and create event content/branding; executed event strategy through end-to-end operations and logistics, including sponsorship negotiations, vendor/venue sourcing, budgets (up to $1.5 MM), production timelines, space design, fabrication, staffing, run of show, ticketing/credentials, and guests lists (over 13,000).

Experiential Producer at Mashable

Aligned with senior leadership to establish event strategies to address organizational goals. Ideated with sales, integrated marketing, branded content, editorial, creative and social teams to identify opportunities, develop partnership/marketing plans and create event content/branding. Executed event strategy through end-to-end operations and logistics, including sponsorship negotiations, vendor/venue sourcing, budgets (up to $1.5 MM), production timelines, space design, fabrication, staffing, run of show, ticketing/credentials, and guests lists (of 13,000+).

Event Marketing Coordinator at Vevo

Collaborated with the marketing team to strategically drive awareness of Vevo’s brand, value proposition and product offerings to consumers and the media industry; facilitated activation of the Vevo brand at high-profile events internationally (CES, SXSW, Cannes, etc); planned and executed bespoke programming to foster key business relationships; managed logistics including RFPs, vendor/venue selection and relationships, budgeting, contracts, branding, production, advertising/promo, invitations, and ticketing tools for RSVP lists of 1,000+; worked cross-functionally to flawlessly execute branded events and deliver an exceptional experience.

Event Producer at Vevo

Collaborated with the marketing team to strategically drive awareness of Vevo’s brand, value proposition and product offerings to consumers and the media industry. Facilitated activation of the Vevo brand at industry events internationally (CES, SXSW, Cannes). Planned and executed bespoke programming to foster key business relationships. Managed logistics including RFPs, vendor/venue selection and relationships, budgeting, contracts, branding, production, advertising/promo, invitations, and ticketing tools for attendee lists of 10k+. Worked cross-functionally with sales, programming, talent, product, creative, social, legal and finance teams to flawlessly execute all branded events and deliver an exceptional experience.

Project Coordinator (Marketing & Events) at National Association for Multi-ethnicity in Communications (NAMIC)

Led execution of print and digital marketing projects to promote annual revenue-generating programs and events in support of multi-ethnic diversity in the cable entertainment industry; engaged target audience via social media and enhanced user experience of NAMIC website by leading design and UX overhaul, driving growth in unique site views and visibility of NAMIC brand.