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I am a strategic Marketing & Digital Communications Leader with 14+ years of experience in shaping and executing marketing and digital campaigns. I have driven sales growth, elevated brand equity, and boosted online engagement across diverse platforms. I excel at translating market insights into cohesive cross-functional initiatives that deliver measurable results. I thrive in leadership roles, guiding teams across marketing, sales, and product to craft data-driven strategies, optimize performance, and tell compelling brand stories. I am eager to contribute strategic vision and leadership to a dynamic organization.…I am a strategic Marketing & Digital Communications Leader with 14+ years of experience in shaping and executing marketing and digital campaigns. I have driven sales growth, elevated brand equity, and boosted online engagement across diverse platforms. I excel at translating market insights into cohesive cross-functional initiatives that deliver measurable results. I thrive in leadership roles, guiding teams across marketing, sales, and product to craft data-driven strategies, optimize performance, and tell compelling brand stories. I am eager to contribute strategic vision and leadership to a dynamic organization.

Waad A. Elsir

Marketer, Brand Strategist, Marketing Strategist, +2

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I am a strategic Marketing & Digital Communications Leader with 14+ years of experience in shaping and executing marketing and digital campaigns. I have driven sales growth, elevated brand equity, and boosted online engagement across diverse platforms. I excel at translating market insights into cohesive cross-functional initiatives that deliver measurable results. I thrive in leadership roles, guiding teams across marketing, sales, and product to craft data-driven strategies, optimize performance, and tell compelling brand stories. I am eager to contribute strategic vision and leadership to a dynamic organization.…I am a strategic Marketing & Digital Communications Leader with 14+ years of experience in shaping and executing marketing and digital campaigns. I have driven sales growth, elevated brand equity, and boosted online engagement across diverse platforms. I excel at translating market insights into cohesive cross-functional initiatives that deliver measurable results. I thrive in leadership roles, guiding teams across marketing, sales, and product to craft data-driven strategies, optimize performance, and tell compelling brand stories. I am eager to contribute strategic vision and leadership to a dynamic organization.

Available to hire

I am a strategic Marketing & Digital Communications Leader with 14+ years of experience in shaping and executing marketing and digital campaigns. I have driven sales growth, elevated brand equity, and boosted online engagement across diverse platforms. I excel at translating market insights into cohesive cross-functional initiatives that deliver measurable results.

I thrive in leadership roles, guiding teams across marketing, sales, and product to craft data-driven strategies, optimize performance, and tell compelling brand stories. I am eager to contribute strategic vision and leadership to a dynamic organization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Fluent

Work Experience

Digital Communications Manager at Sobha Realty

August 1, 2024 - May 1, 2025

Developed and implemented comprehensive digital communication strategies across web, social media, and email channels, significantly enhancing brand messaging and online presence. Orchestrated engaging content initiatives, including thought blogs, social media content, campaigns, and interactive web content, leading to a 25% increase in audience engagement and a 15% rise in website organic traffic. Managed online reputation and crisis communication efforts, ensuring consistent brand voice and positive public perception. Utilized analytics tools to monitor performance of digital campaigns, identifying key trends and optimizing strategies for maximum impact and ROI. Collaborated closely with marketing, sales, and product development teams to ensure cohesive cross-channel messaging and integrated campaign execution.

Head of Marketing at Granbia Real Estate

June 1, 2021 - June 1, 2024

Planned and executed comprehensive marketing communication strategies, achieving a 30% increase in brand visibility. Produced and curated high-quality content for the website, blog, and social media channels, driving a 40% increase in online engagement and a 50% rise in website traffic. Authored and edited blog posts and articles; maintained relationships with media contacts, influencers, and industry stakeholders to expand the company's reach and reputation. Organized successful events with 90% attendee satisfaction and significant media coverage.

Digital Marketing Manager at Top Neom Real Estate

August 1, 2019 - August 1, 2020

Managed digital marketing campaigns across search, display, and retargeting platforms, achieving a 30% increase in website traffic and a 25% rise in qualified leads, while optimizing campaigns to stay within budget constraints. Led projects focused on Search Engine Optimization (SEO), resulting in a 40% improvement in organic search rankings and a 20% increase in website conversions, driving higher visibility and engagement for real estate listings.

Senior Marketing Officer - Media & Communication at Bank Of Khartoum

September 1, 2017 - July 1, 2018

Developed and executed marketing communication and CSR programs, resulting in a 25% increase in brand awareness and a 30% rise in positive sentiment among key stakeholders. Implemented targeted promotional campaigns that generated a 40% increase in engagement metrics.

Marketing Manager at Grand Holiday Villa Hotel

November 1, 2013 - August 1, 2016

Applied customer insights, market trends, and hospitality best practices to craft innovative marketing strategies, resulting in a 10% increase in room bookings and a 15% rise in revenue. Analyzed guest feedback and satisfaction scores to optimize marketing efforts and enhance guest experience, leading to a 20% improvement in online ratings and a 25% increase in repeat bookings.