Available to hire
I’m Pablo Ochoa Escala, a sales and business development professional with extensive international experience spanning Spain and China. I excel at turning market insights into growth by identifying new partners, expanding into new regions, and launching strategic initiatives that improve profitability. I thrive in cross-cultural environments, leading teams and coordinating cross-border projects to deliver measurable results.
I am passionate about building sustainable value in the food, dietary supplement, and trade sectors, and I enjoy collaborating with diverse stakeholders to achieve ambitious goals.
Language
Spanish; Castilian
Fluent
English
Fluent
Chinese
Fluent
Work Experience
Sales Manager at EGGNOVO
January 1, 2021 - PresentElaboration of ingredients based on eggshells for dietary supplements & food industry (50 employees). Oversee several countries: identify and select new business partners in China and the Middle East; UK: just became our third largest market. 30% year-on-year turnover growth; 10 new projects converted to business every year.
Commercial Development Manager - China at PESCIRO
December 1, 2017 - July 31, 2020Defined a new commercial plan involving relocation of the Chinese office from Shenzhen to Qingdao, improving profitability and ensuring value creation of the subsidiary in China. Increased sales from 2m in 2018 to 5m in 2019; expanded client base from 5 to 20 (300% increase). Opened a new business line for distributing imported dairy products online through a strategic alliance with a Spanish supplier and local online platforms and offline distributors.
Founder and Sales & Operations Manager at SHENZEN SITANTE TRADE COMPANY
January 1, 2012 - January 1, 2017Launched a China-Spain trade agency; introduced a Spanish Winery (D.O. Toro) in China reaching sales of 100k bottles p.a., representing 10% of the total revenue for the winery. Introduced a new sparkling juice brand in China with a volume of 120k bottles in the launch year.
Key Account Manager at TRADECO SHANGHAI
January 1, 2006 - December 31, 2011Managed commercial accounts for the Spain-China trade in food and beverages; introduced them to local distributors and buyers. Assisted in the location, visit and audit of suppliers.
Education
Master of Sales Management at ESIC Business & Marketing School
January 1, 2017 - January 29, 2026Certified expert in Teaching Spanish as a Foreign Language at University Antonio de Nebrija
January 1, 2003 - December 31, 2004Bachelor in Humanities at University of Navarra
January 1, 1998 - December 31, 2003Qualifications
Certified expert in Teaching Spanish as a Foreign Language
January 1, 2003 - December 31, 2004Industry Experience
Wholesale & Distribution, Manufacturing, Consumer Goods, Professional Services, Retail
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